Depilatories in Japan

Depilatories experienced retail current value growth in Japan in 2024. However, while women’s razors and blades remained the largest category and saw dynamic value growth, this was partly offset by decline for hair removers/bleaches, indicating a switch in consumer preferences when it comes to depilation. Growth in 2024 was driven by increased opportunities to go outside the home, as well as heightened awareness of personal grooming. However, value sales still slightly lagged behind the pre-pand...

Euromonitor International's Depilatories in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Depilatories in Japan
Euromonitor International
May 2025
List Of Contents And Tables
DEPILATORIES IN JAPAN
KEY DATA FINDINGS
2024 DEVELOPMENTS
Portable products drive growth
Innovative branding and product strategies
Availability of razors and blades for specific body parts increases
PROSPECTS AND OPPORTUNITIES
Value addition and international expansion to fuel growth
Addressing women’s health issues
Tapping into a new market
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2019-2024
Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
Table 4 NBO Company Shares of Depilatories: % Value 2020-2024
Table 5 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 6 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN JAPAN
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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