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Depilatories in the US

Publisher Euromonitor International
Published May 09, 2025
Length 25 Pages
SKU # EP20021933

Description

In 2024, depilatories in the US saw a retail current value decline, driven by falling sales of women’s razors and blades, and especially hair removers/bleaches. This highlights the challenges consumers are facing as inflation eases up, but a high cost of living persists, prompting cautious spending. This economic environment led consumers, especially those with limited incomes, to exercise caution in their spending, prioritising essential goods over non-essential items such as depilatories. Depi...

Euromonitor International's Depilatories in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Hair Removers/Bleaches, Women's Pre-Shave, Women's Razors and Blades.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Depilatories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

25 Pages
Depilatories in the US
Euromonitor International
May 2025
List Of Contents And Tables
DEPILATORIES IN THE US
KEY DATA FINDINGS
2024 DEVELOPMENTS
Depilatories declines as other at-home hair removal methods gain ground
Gillette Venus and Eos capture consumers with experience-driven campaigns and shaving products
Hair removal brands expand into whole body care amidst changing consumer trends
PROSPECTS AND OPPORTUNITIES
Gen Z drives demand for playful, spa-like hair removal experiences
IPL and epilators will continue to drive the shift away from traditional hair removal
Intimate femcare expands interest in gentle hair removal formats
CATEGORY DATA
Table 1 Sales of Depilatories by Category: Value 2019-2024
Table 2 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 3 Sales of Women's Razors and Blades by Type: % Value Breakdown 2020-2024
Table 4 NBO Company Shares of Depilatories: % Value 2020-2024
Table 5 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 6 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 7 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN THE US
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 8 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 9 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 10 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 11 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 12 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 13 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 14 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 15 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 16 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 17 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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