Report cover image

Denmark: Consumer Profile

Publisher Euromonitor International
Published Jul 11, 2024
Length 45 Pages
SKU # EP19136467

Description

Denmark: Consumer Profile


The Danish population is expanding due to an influx of immigrants, while businesses are becoming more diverse and inclusive. Strong economic performance driven by GDP growth means consumer expenditure is increasing, with consumers focusing on environmental concerns and equality. However, moderate inflation and limited increases in disposable incomes means consumers are remaining price conscious in their buying behaviour.

Euromonitor's Denmark: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Economy market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

45 Pages
Scope
Key findings
Key drivers affecting consumers in Denmark in 2023
How developments today shape consumers of tomorrow
Net migration key population growth driver
Danish consumers are keener on vitamins when it comes to health management
Brand values and personal values will play a cru c ial role as Gen Z takes centr e stage
Urbanisation drives service concentration in cities
Opportunities for growth
Danish families continue to get smaller
Living in cities places outside space as high priority for homes in Denmark
Unlike elsewhere, women are almost as likely as men to be household heads in Denmark
Digitalisation in Denmark among highest in the world; most families with children connected
Noah’s Kitchen offers fully automated take-away experience targeted at busy urban singles
With such a high urbanisation rate housing costs are important part of the budget
Baby Boomers comfortable with their finances; Gen X most concerned
Baby Boomers plan to spend their wealth on daily living and holidays
Copenhagen to lead consumer expenditure by a wide margin
Key findings consumer survey
Baby Boomers much more willing to pay for local products, Gen Z focused on price
Danes favour second-hand purchases and repairing items well above global average
Gen Z is far less likely to engage in green activities, apart from buying purpose-driven brands
Danes have greater financial comfort and emergency savings compared to global levels
Work-life balance over salary - most important for Gen X

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us