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Debit Cards in Austria

Publisher Euromonitor International
Published Apr 01, 2026
Length 20 Pages
SKU # EP21076832

Description

Debit cards remained the standard payment instrument in Austria in 2025, with modest growth in circulation and continued expansion in usage. Their role is being reinforced by the shift away from cash, supported by widespread adoption of contactless functionality and mobile wallets such as Apple Pay and Google Pay. Increasingly, consumers rely on virtual cards stored on smartphones, with digital formats accounting for a growing share of payments. Debit cards are also being used more frequently fo...

Euromonitor International's Debit Card Transactions in Austria report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Debit Card Transactions, Personal Debit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Debit Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

20 Pages
Debit Cards in Austria
Euromonitor International
April 2026
List Of Contents And Tables
DEBIT CARDS IN AUSTRIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Debit cards strengthen role as mobile wallets expand
INDUSTRY PERFORMANCE
Debit cards continue to displace cash and other payment cards
Debit cards play expanding role in e-commerce and international transactions
WHAT’S NEXT?
Debit cards positioned for continued growth
Mastercard will retain its leading role
Digital cards set to become primary interface
COMPETITIVE LANDSCAPE
Raiffeisen and Erste dominate debit cards, while smaller players show faster growth
Mastercard continues as leading operator as Visa gradually expands
CATEGORY DATA
Table 1 Debit Cards: Number of Cards in Circulation 2020-2025
Table 2 Debit Cards Transactions 2020-2025
Table 3 Debit Cards in Circulation: % Growth 2020-2025
Table 4 Debit Cards Transactions: % Growth 2020-2025
Table 5 Debit Cards: Number of Cards by Issuer 2020-2024
Table 6 Debit Cards: Number of Cards by Operator 2020-2024
Table 7 Debit Cards Payment Transaction Value by Issuer 2020-2024
Table 8 Debit Cards Payment Transaction Value by Operator 2020-2024
Table 9 Forecast Debit Cards: Number of Cards in Circulation 2025-2030
Table 10 Forecast Debit Cards Transactions 2025-2030
Table 11 Forecast Debit Cards in Circulation: % Growth 2025-2030
Table 12 Forecast Debit Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FINANCIAL CARDS AND PAYMENTS IN AUSTRIA
EXECUTIVE SUMMARY
Austria moves further towards digitalisation and debit card dominance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Digital payments surge although shift away from cash faces resistance
Debit cards tighten grip on payment landscape
Wallet-free living gains momentum
WHAT’S NEXT?
Fewer cards, but more payments
Mobile wallets set to dominate everyday payments
Regulation and merchant pushback could slow shift towards digital payments
COMPETITIVE LANDSCAPE
Erste Bank maintains leadership while Pluxee gains traction
Mastercard and Visa remain leading operators
MARKET INDICATORS
Table 13 Number of POS Terminals: Units 2020-2025
Table 14 Number of ATMs: Units 2020-2025
Table 15 Value Lost to Fraud 2020-2025
Table 16 Card Expenditure by Location 2025
Table 17 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 18 Domestic versus Foreign Spend 2025
MARKET DATA
Table 19 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 20 Financial Cards by Category: Number of Accounts 2020-2025
Table 21 Financial Cards Transactions by Category: Value 2020-2025
Table 22 Financial Cards by Category: Number of Transactions 2020-2025
Table 23 Consumer Payments by Category: Value 2020-2025
Table 24 Consumer Payments by Category: Number of Transactions 2020-2025
Table 25 M-Commerce by Category: Value 2020-2025
Table 26 M-Commerce by Category: % Value Growth 2020-2025
Table 27 Financial Cards: Number of Cards by Issuer 2020-2024
Table 28 Financial Cards: Number of Cards by Operator 2020-2024
Table 29 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 30 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 31 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 32 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 33 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 34 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 35 Forecast Consumer Payments by Category: Value 2025-2030
Table 36 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 37 Forecast M-Commerce by Category: Value 2025-2030
Table 38 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER

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