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Where Consumers Shop for Consumer Health

Publisher Euromonitor International
Published Mar 24, 2026
Length 34 Pages
SKU # EP21075186

Description

This report explores how shifting consumer health behaviour reshapes retail strategy, from e commerce acceleration led by Amazon and social proof to the evolving role of the pharmacy amidst prevention trends, AI personalisation and marketplace fragmentation. It highlights where growth concentrates and what brands and retailers must do to stay competitive.

Euromonitor International’s Where Consumers Shop for Consumer Health global briefing examines the size, growth trends and potential opportunities in the Consumer Health market.  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies.  Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report??
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

34 Pages
State of the industry
Offline retail
Retail e-commerce
Conclusion
Appendix

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