Category: Consumer Goods
Consumer Goods market research reports by Euromonitor International
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Menstrual Care in Kenya
Value sales of menstrual care increased notably in 2024, primarily driven by improved affordability and enhanced functionality of standard towels. Consequently, standard towels emerged as the largest category within menstrual care during the year. Subsidised production significantly contributed to g ... Read More
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Away-From-Home Tissue and Hygiene in Vietnam
Value sales of away-from-home (AFH) rose in 2024, driven by steady economic growth that supports dining out and outdoor activities among both locals and tourists. AFH toilet paper tissues remained the largest category, gaining further ground in 2024. This growth was mainly due to increased governmen ... Read More
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Retail Tissue in Vietnam
Value sales of retail tissue rose strongly in Vietnam in 2024, driven by higher incomes and improved living standards. Consumers are increasingly choosing specialised products for specific purposes, such as facial tissues, napkins, and so on. In rural areas, however, many Vietnamese still rely on to ... Read More
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Refrigeration Appliances in India
Refrigeration appliances in India underwent regulatory revisions in early 2023, mandating net capacity declaration and requiring separate star labelling of freezers and refrigerator provisioning units (storage part). This resulted in manufacturers investing in product redesign and advanced technolog ... Read More
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Dishwashers in India
Dishwashers in India continue to be perceived as a luxury rather than a necessity for the majority of consumers, thereby impacting the category’s penetration in the country. Such a perception is largely due to the appliance’s relatively high price points, low consumer awareness of its potential bene ... Read More
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Large Cooking Appliances in India
Within large cooking appliances in India, local households continue to prefer traditional options such as freestanding hobs. This resulted in limited uptake of built-in large appliances in 2024. Euromonitor International's Large Cooking Appliances in India report offers a comprehensive guide to the ... Read More
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Food Preparation Appliances in India
In 2024, retail volume sales of food preparation appliances in India resumed their growth trajectory following a marginal decline the previous year. In India, food is mainly prepared at home and involves crushing, grinding and mixing various ingredients. Traditionally, this was done manually using t ... Read More
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Retail Adult Incontinence in Kenya
Value sales of retail adult incontinence increased moderately in 2024, reflecting growth from a relatively small market base. Despite expanding awareness, adult incontinence remains relatively unknown in Kenya, with persistent social stigma influencing consumer perceptions and adoption. Moderate/hea ... Read More
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Wipes in Kenya
Value sales of wipes increased notably in 2024, primarily driven by robust growth in baby wipes, the sole wipes category available in Kenya. This increase was underpinned by rising disposable incomes among affluent consumers, who demonstrated a strong preference for premium products catering to thei ... Read More
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Nappies/Diapers/Pants in Vietnam
Value sales of nappies/diapers/pants in Vietnam rose in 2024, driven by higher income levels and improved hygiene standards, encouraging parents to spend more on quality products for their babies. Although birth rates in major cities such as Ho Chi Minh and Hanoi continue to decline, growth has been ... Read More
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Menstrual Care in Vietnam
Value sales of menstrual care products in Vietnam rose strongly 2024, driven by a slight increase in the female population (50.1% of the total), higher hygiene standards and increased awareness of proper menstrual care. Educational efforts in high schools addressing early sexual precocity have also ... Read More
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Wipes in Vietnam
Wipes in Vietnam benefited from rising income levels and improved living standards in 2024, supporting growth for the overall category. Vietnamese consumers increasingly use wipes both at home and on the go as quick and convenient solutions for maintaining cleanliness. Growth is further fuelled by a ... Read More
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Small Cooking Appliances in India
Retail volume sales of small cooking appliances in India remained significantly higher than pre-pandemic levels in 2024. Indian food is mostly cooked on a hob, and many of these meals are perceived as offering the best results when exposed to an open flame. This resulted in the continued dominance o ... Read More
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Personal Care Appliances in India
Hair care appliances in India, including hair dryers, hair styling appliances and hair and beard trimmers, recorded robust growth in 2024, due to a rising emphasis on physical appearance and personal grooming by local consumers. Euromonitor International's Personal Care Appliances in India report of ... Read More
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Menstrual Care in the Netherlands
In 2024, value sales of menstrual care increased, driven by a combination of sustained consumer demand and modest price growth. However, price sensitivity remained a defining feature of the market, with inflationary pressures influencing purchasing decisions. Consumers increasingly sought affordabil ... Read More
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Retail Tissue in the Netherlands
Value sales of retail tissue increased in 2024, primarily due to rising production costs, including wood pulp shortages and energy price inflation. The reduced availability of raw materials, coupled with scaled-back domestic production, resulted in higher retail prices across all tissue categories. ... Read More
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Tissue and Hygiene in El Salvador
Sales of tissue and hygiene rose at a moderate level in both retail value and volume terms in 2024. The Salvadoran market experienced some price stability across most tissue and hygiene product categories. However, consumers continued to be impacted by a higher cumulative cost of living that had dev ... Read More
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General Merchandise Stores in Thailand
While the department stores channel only witnessed moderate growth in terms of the number of new outlets in Thailand in 2024, the category enjoyed much stronger growth in current value terms. This positive performance was in part thanks to the ongoing use of attractive marketing promotions which tap ... Read More
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Tissue and Hygiene in Hong Kong, China
Tissue and hygiene in Hong Kong demonstrated a steady performance in 2024, bolstered by improved international visitor inflows. However, local consumers have been facing tighter budgets amid rising living costs, prompting a shift towards volume and value discounts. Tourist spending has notably decre ... Read More
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Discounters in Malaysia
As local consumers became more price-sensitive, discounters in Malaysia benefited from the challenging macroeconomic environment in 2024. Strong pressure on household budgets and the search for affordable products increased interest in discounting and price promotions, and formats like discounters. ... Read More
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Hypermarkets in Malaysia
The performance of hypermarkets in Malaysia was heavily affected by the COVID-19 pandemic as the demand for large format modern grocery retailers slumped. Quarantine lockdowns and restrictions on movement, combined with widespread fears of contagion, discouraged consumers from spending time outside ... Read More
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Appliances and Electronics Specialists in Malaysia
In 2024, appliances and electronics specialists in Malaysia continued to register small decreases in terms of the number of outlets and retail current value sales. The drops in revenues registered by appliances and electronics specialists were informed by a consumer shift to e-commerce in search of ... Read More
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Nappies/Diapers/Pants in Germany
Germany’s birth rate declined once again in 2024, in a similar trend to the previous year. This declining trend was in contrast to a marginal increase in 2021. Therefore, while retail volume sales marginally declined in 2024, overall demand remained above pre-pandemic levels. Despite lower inflation ... Read More
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Menstrual Care in Hong Kong, China
Menstrual care in Hong Kong is an essential aspect of the target audience’s health, and towels, as the largest category, play an essential role in this sphere, with consumers seeking the best product for their needs. Despite Hong Kong’s female population aged between 12-64 years declining by 1.5% in ... Read More
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Wipes in Hong Kong, China
Sales of wipes in Hong Kong continued to rise in 2024. General purpose wipes, included under the largest value category of personal wipes, emerged as the most dynamic performer during the year. This growth can largely be attributed to the sustained hygiene practices adopted by local consumers, along ... Read More
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