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Small Cooking Appliances in South Africa

Publisher Euromonitor International
Published Feb 25, 2026
Length 28 Pages
SKU # EP20935020

Description

The small cooking appliances market in South Africa demonstrated robust growth in 2025, with a 5% increase in retail volume terms, reaching 5.4 million units. This growth was driven by strong performances across key categories, particularly air fryers, and was supported by a steady increase in median disposable income per household. Despite subdued consumer confidence, the demand for small cooking appliances persisted, driven by their affordability and the trend towards convenience and smart fun...

Euromonitor International's Small Cooking Appliances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Breadmakers, Coffee Machines, Coffee Mills, Electric Grills, Electric Steamers, Freestanding Hobs, Fryers, Kettles, Other Small Cooking Appliances, Rice Cookers, Slow Cookers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Small Cooking Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

28 Pages
Small Cooking Appliances in South Africa
Euromonitor International
February 2026
List Of Contents And Tables
SMALL COOKING APPLIANCES IN SOUTH AFRICA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Affordability and the trend towards convenience and smart functionality help drive growth
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Strong growth driven by key categories and smart functionality
Kettles remain largest category driven by affordability and demand
Air fryers drive dynamic growth with convenience and health benefits
WHAT’S NEXT?
Consumers embrace smart and energy-efficient appliances
Kettles will remain the leading product, air fryers will continue to lead growth
Digitalisation and sustainability will reshape consumer preferences
COMPETITIVE LANDSCAPE
Russell Hobbs and Sunbeam lead a relatively fragmented market
Market stability with limited new entrants
CHANNELS
Offline retail dominates through hypermarkets and specialists
E-commerce growth driven by key players and promotions
Retail e-commerce plays an increasingly significant role with steady growth
PRODUCTS
Multi-functionality and smart features drive innovation
DNA Dual Air Fryer Oven exemplifies multi-functionality trend
CHART 3 DNA Dual Air fryer Oven Offers Multi-Drawer Cooking for Busy Households
CHART 4 Xiaomi Mi Smart Air Fryer: Redefining Connected Cooking Through Smart Automation
Defy’s investment boosts energy-efficient appliance production
CHART 5 Defy’s 5-Year ZAR500 Million Investment in the Production of Energy-Efficient Appliances
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Growth Decomposition of Consumer Appliances 2024-2029
CHART 9 Samsung Launches AI Refrigerator with SmartThings Integration and Food Recognition
CHART 10 Beko Launches EnergySpin Washing Machine in South Africa
CHART 11 DNA Dual Air fryer Oven Offers Multi-Drawer Cooking for Busy Households
CHART 12 Real GDP Growth and Inflation 2020-2030
CHART 13 PEST Analysis in South Africa 2025
CHART 14 Key Insights on Consumers in South Africa 2025
CHART 15 Consumer Landscape in South Africa 2025
CONSUMER APPLIANCES IN SOUTH AFRICA
EXECUTIVE SUMMARY
Smart technology, energy-efficient products and rising urbanisation to drive sales
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Positive growth driven by shifting consumer preferences
Inverter technology helps drive continued growth in refrigeration appliances
Dishwashers growth driven by middle-class expansion
WHAT’S NEXT?
Smart technology and energy efficiency drive growth
Refrigeration appliances will remain the largest category in value terms
Fastest growth expected in robotic vacuum cleaners and air fryers
COMPETITIVE LANDSCAPE
Home of Living Brands and Defy Appliances lead the market
No significant mergers or acquisitions in 2025
CHANNELS
Hypermarkets and non-grocery retailers dominate consumer appliance sales
E-commerce gains traction with competitive pricing and convenience
No new retail brands or concepts expected to emerge in 2026
PRODUCTS
Smart and AI-powered features reshape appliance functionality
Beko Energyspin washing machine sets new efficiency standard
DNA Dual Air Fryer Oven offers multi-drawer cooking convenience
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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