Category: Consumer Goods
Consumer Goods market research reports by Euromonitor International
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Home Improvement in Mexico
Home improvement saw modest current value growth in Mexico in 2024. Demand has been supported by rising disposable incomes, urban development, and an increasing desire for personalised living spaces. Bathroom and sanitaryware upgrades have become popular, with brands such as Kohler, Roca, and Jaquar ... Read More
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Other Pet Food in South Africa
In 2025, retail value sales of other pet food in South Africa, comprising bird food, fish food (the most dynamic performer overall), and small mammal/reptile food, are expected to outpace volume sales growth. This trend is primarily driven by the ongoing impact of inflation on unit prices, which are ... Read More
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Cat Food in Malaysia
Cat food has seen strong growth in current value terms in 2025 backed in part by the increasing number of households keeping cats as pets. Lifestyle changes within Malaysia, such as the increasing number of single-person households, smaller households and childless couples is encouraging more people ... Read More
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Baby and Child-Specific Products in Slovenia
Persistently low birth rates remained a significant challenge for Slovenia’s baby and child-specific products market in 2024. Young families are increasingly postponing parenthood, often prioritising career development or grappling with economic uncertainty - factors exacerbated by recent inflationa ... Read More
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Men's Grooming in Saudi Arabia
Men’s grooming saw current value growth in Saudi Arabia in 2024. Premium men’s fragrances remained the largest category in Saudi Arabia’s men’s grooming market in 2024 due to the deep-rooted cultural significance of such products and a strong consumer preference for high-quality scents. Fragrance pl ... Read More
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Hair Care in Italy
Hair care saw steady growth in current value and retail volume terms in Italy in 2024, albeit with mixed results across the different categories. For instance, on one hand, the demand for shampoos and conditioners and treatments increased in 2024, thanks in part to the growing attention to hair heal ... Read More
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Depilatories in Serbia
Depilatories in Serbia registered moderate current value and volume growth in Serbia in 2024. Recent advancements in product formulations, including quick-acting creams and longer-lasting effects, have enhanced the overall user experience and satisfaction. Women's pre-shave remained the largest prod ... Read More
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Bath and Shower in Turkey
Bath and shower in Turkey saw dynamic retail current value growth in 2024. There was a notable surge in prices, primarily driven by high inflationary pressures. The annual inflation rate reached a peak in May 2024, significantly impacting the cost of consumer goods, including bath and shower items. ... Read More
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Depilatories in Thailand
Depilatories in Thailand witnessed steady growth in retail volume and current value terms during 2024. Positive performance was driven by the increasing emphasis on personal grooming, western beauty and evolving fashion trends, notably among the younger population. Depilatories faces challenges from ... Read More
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Oral Care in Saudi Arabia
Oral care saw current value growth in Saudi Arabia in 2024. The category continues to expand as awareness of dental health grows amongst consumers. This trend is being supported by government initiatives, healthcare professionals, and oral care brands promoting better hygiene habits. Increased acces ... Read More
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Bath and Shower in Thailand
As a mature category with high levels of penetration in Thailand, bath and shower posted decline in retail volume sales over 2024, reflecting a shift away from using bar soap. Nonetheless, the premiumisation trend is supporting healthy growth in current value terms. Thai consumers are increasingly w ... Read More
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Sun Care in Georgia
In 2024, value sales of sun care in Georgia recorded a double-digit increase, driven by a combination of factors including the sunny Georgian climate, the presence of tourists, and growing consumer awareness regarding the harmful effects of sun exposure. The wide availability of sun care products in ... Read More
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Oral Care in Thailand
Oral care in Thailand is demonstrating consistent growth in 2024, propelled by the rising awareness of proper oral hygiene and the wider array of products. Companies are continuously refining their existing product formulations to enhance efficacy and adapt to evolving consumer demands. Furthermore, ... Read More
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Retail Tissue in Singapore
Retail tissue maintained positive growth in Singapore in 2024, in both value and volume terms, with toilet paper showing the strongest performance. Retail tissue benefits from baseline demand, alongside consumers seeking both convenience and functionality. Indeed, as consumers lead increasingly busy ... Read More
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Beauty and Personal Care in Lebanon
Lebanon continued to be impacted by elevated inflation in 2024 which led to a sharp rise in the cost of living. High unemployment and a lack of trust in the local currency and the local banking system also continued to undermine consumer confidence which negatively impacted spending on non-essential ... Read More
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Beauty and Personal Care in Sri Lanka
Sales of beauty and personal care declined in 2024. This decline was primarily due to a reduction in consumption as households were faced with a rise in living costs and a sharp rise in prices, with Sri Lanka continuing to experience elevated inflation. As well as economic considerations, the market ... Read More
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Pet Care in Malaysia
There has been a rise in the number of single-person and smaller households in Malaysia which has led to an increase in the number of consumers keeping cats as pets as a form of companionship. Cat owners are also becoming increasingly aware of the importance of nutrition for their cat. Furthermore, ... Read More
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Beauty and Personal Care in Panama
Panama's GDP grew 1.7% between January and March 2024. However, this represents a slowdown compared to 9.3% growth in the same period in the previous year. Income from tolls from the Panama Canal fell 17.6% in the first quarter of 2024 while the closure of quarries and cessation of mining contracts ... Read More
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Beauty and Personal Care in Georgia
In 2024, sales of beauty and personal care in Georgia experienced notable growth, driven by rising consumer demand and the continued development of modern retail infrastructure. Social media played a significant role in stimulating interest and consumption, particularly in categories such as colour ... Read More
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Other Pet Food in the Philippines
Compared to the dynamic growth being seen in dog and cat food in 2025, sales of other pet food saw relatively modest growth in current value terms, with growth also set to be slower compared to the previous year. While inflation in the Philippines is expected to stabilise, other factors are undermin ... Read More
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Hair Care in the Philippines
Hair care is a relatively mature category in the Philippines where products are an essential part of everyday personal care and hygiene. The strong focus on hygiene post-pandemic and the return to socialising has led to an uptick in volume sales. The stronger retail volume growth seen in 2024 can al ... Read More
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Hair Care in Romania
Hair care in Romania continued to record steady growth in retail value terms, driven by robust demand for conditioners and treatments, colourants, and salon professional hair care. More complex and sophisticated hair care routines are growing in popularity among Romanian women. The hair-cycling tren ... Read More
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Home Furnishings in France
In 2024, France's home furnishings market experienced a decline in sales in current value terms, reflecting broader economic challenges. This downturn was primarily influenced by reduced consumer purchasing power, leading many to postpone purchases of new home furnishings in anticipation of an impro ... Read More
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Men's Grooming in the Philippines
Men’s grooming in the Philippines witnessed healthy growth in retail volume and value terms over 2024. Sales are rising in line with population growth and the higher importance attached to hygiene and active lifestyles, including more physical activity and increased mobility. Men are taking part in ... Read More
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Depilatories in Argentina
Retail current value sales of depilatories in Argentina rose exponentially in 2024, driven by very high inflation rates. Retail volume sales fell sharply amid a tough economic situation. Women's razors and blades continued to dominate depilatories in 2024, posting the fastest growth in retail value ... Read More
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