Category: Consumer Goods
Consumer Goods market research reports by Euromonitor International
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Premium Beauty and Personal Care in Morocco
Retail value sales of premium beauty and personal care increased in 2024, although growth was concentrated in a few high-performing categories, most notably skin care, fragrances and salon hair care. Premium products remained unaffordable for the majority of Moroccans, and their distribution was sti ... Read More
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Tobacco in Ethiopia
Retail volume sales of cigarettes in Ethiopia continued to expand at a robust pace in 2024, but the liberalisation of the foreign exchange rate in July 2024 effectively doubled raw material import costs, contributing to a sharp increase in cigarette prices. Pipe tobacco remains prevalent in rural ar ... Read More
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Tobacco in Germany
Retail volume sales of cigarettes in Germany increased in 2024. This was despite smoking prevalence continuing to see a slow but steady decline, notably among young adults. Moreover, there is declining social acceptance of tobacco in public places, with Germany still having fewer limitations than so ... Read More
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Skin Care in Germany
Value sales of skin care in Germany recorded healthy growth in 2024, with strong results observed in skin care sets/kits, facial care, hand care and body care. Facial care accounted for the largest share of skin care value sales in 2024, thanks to moisturisers and treatments. However, anti-ageing pr ... Read More
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Cigarettes in Germany
Volume sales of cigarettes increased in 2024, going against the long-term decline in consumption, notably among young adults. However, this does not indicate a reversal of this trend and was mostly the result of consumers anticipating a price increase in 2025 and stocking up to make savings, with th ... Read More
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Bath and Shower in Morocco
Value sales of bath and shower products increased in 2024, supported by consumers’ growing preference for liquid formats such as shower gel and liquid soap over traditional bar soap. This shift reflects evolving hygiene habits and increasing product sophistication, as Moroccans become more attuned t ... Read More
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Deodorants in Morocco
Retail value sales of deodorants continued to rise in 2024, with growth supported by several contextual and behavioural factors. Morocco experienced sustained periods of intense heat and prolonged heatwaves over the past two years, increasing consumer reliance on deodorants as part of their daily hy ... Read More
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Depilatories in Germany
Value sales of depilatories increased in Germany in 2024. Despite competition from salon treatments and more permanent cosmetic procedures such as laser hair removal, depilatories experienced positive performance due to its affordability and ease of use. Clean aesthetics are still widely associated ... Read More
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Cigarettes in Serbia
Retail volume sales of cigarettes declined in 2024, continuing the category’s long-term downward trend. This contraction was shaped by a mix of economic challenges, social change, and evolving consumer preferences. Serbia’s inflationary environment has led to greater price sensitivity, especially am ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Serbia
Retail volume sales of cigars and cigarillos increased in 2024, as these products continued to be perceived as premium and aspirational, often associated with leisure, distinction, and elevated status. An increasing number of Serbian consumers showed a willingness to invest in high-quality, often ar ... Read More
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Renting of Personal and Household Goods in Canada: ISIC 713
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Renting of Personal and Household Goods: ISIC 713 market at a national level. It provides the latest retail sales data, ... Read More
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Sporting and Recreational Services in Canada: ISIC 924
PPI Euromonitor International's Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Sporting and Recreational Services: ISIC 924 market at a national level. It provides the latest retail sales data, allow ... Read More
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Beauty and Personal Care in Uganda
In 2024, beauty and personal care in Uganda saw strong growth in retail volume and current value sales. Personal care led the industry. There have been a number of key developments in Uganda's beauty and personal care industry. For example, a growth in demand for natural and local products. Consumer ... Read More
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Tobacco in Bangladesh
Tobacco in Bangladesh was affected by a rise in VAT (value-added tax) in January 2025. On prices of cigarettes, the new VAT raised the per stick cost significantly. This price rise may impact the sales performance or see companies enjoy good profits from sales. However, retail volume sales of cigare ... Read More
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Beauty and Personal Care in Côte d'Ivoire
Retail value sales of beauty and personal care rose in 2024. Improving living standards and a burgeoning middle class in Côte d'Ivoire have led to increased exposure to a wide range of beauty and personal care products, which play a pivotal role in everyday life. These products are highly valued and ... Read More
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Sun Care in Germany
In Germany, both retail value and volume sales of sun care products recorded healthy growth in 2024. In general, German consumers are aware of the dangers of sun exposure, which increases demand for sun protection, as well as for products designed for specific requirements, such as fair and sensitiv ... Read More
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Oral Care in Morocco
Retail value sales of oral care rose in 2024, supported by growing consumer awareness of the importance of comprehensive dental hygiene. Increasingly, Moroccan consumers are seeking product combinations that deliver targeted benefits beyond basic cleaning. Toothpaste is now more commonly used alongs ... Read More
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Bath and Shower in Germany
Value sales of bath and shower increased in 2024 in Germany. In a year when there was economic uncertainty, German consumers were spending more time at home and purchasing more bath and shower products compared to 2023. Body wash/shower gel was the largest and most dynamic category within bath and s ... Read More
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Depilatories in Morocco
Depilatories continued to grow in 2024 despite ongoing economic pressures, supported by shifting social patterns and increased interest in personal care. As more Moroccan women enter the workforce, there is a growing emphasis on grooming and appearance, particularly among single and financially inde ... Read More
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Deodorants in Germany
In Germany, value sales of deodorants continued to grow in 2024, although the pace of expansion slowed slightly following previous years of higher inflation-driven gains. Despite this, positive growth was driven by increased consumer awareness of personal hygiene, greater attention to body care rout ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Germany
Volume sales of cigars and cigarillos registered a small declined in 2024 to total 3.0 billion sticks. This resilient performance despite the contraction of the German economy highlights that core consumers generally perceive cigars and cigarillos as affordable and occasional treats. Daily consumpti ... Read More
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Men's Grooming in Germany
Value sales of men’s grooming products increased in Germany in 2024, as male consumers continued to invest in their appearance and personal care routines. Men's fragrances remained the largest category, with sales rising in value terms, while mass-market men’s hair care emerged as the most dynamic s ... Read More
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Sun Care in Morocco
Retail value sales of sun care increased in 2024, supported by growing health awareness among Moroccan consumers. There is now a better understanding of healthy sunbathing practices and the need for proper sun protection, with mass media playing a key role in educating the public about the risks of ... Read More
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Hair Care in Germany
Value sales of hair care increased in Germany in 2024. Amid ongoing economic uncertainty, German consumers looked to save money where possible. Standard shampoos emerged as the category offering the most widely accepted value for money. As a result, the category remained the largest segment within h ... Read More
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Beauty and Personal Care in Germany
In 2024, beauty and personal care in Germany continued to grow in value terms, although growth slowed compared to 2023. Prices continued to rise, contributing to the industry's overall value growth. However, as inflationary pressures eased, the pace of increase slowed, allowing brands to focus more ... Read More
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