Category: Consumer Goods
Consumer Goods market research reports by Euromonitor International
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Sun Care in Pakistan
In 2024, there was growing mainstream adoption of sun protection products as part of daily skin care routines. Increased public awareness of the harmful effects of UV exposure, such as premature ageing, hyperpigmentation, and skin damage, encouraged more consumers, particularly urban women and young ... Read More
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Other Pet Food in Bulgaria
Other pet food in Bulgaria is expected to register a slight fall in current value sales, with only a marginal increase in volume sales in 2025. Easing of prices of key ingredients such as grains and seeds is expected to contribute to the minimal current value growth. In addition, as consumers are no ... Read More
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Deodorants in Pakistan
Value sales of deodorants in Pakistan continued their strong upward trajectory in 2024 due to inflationary pricing alongside consistent demand for personal hygiene products. Consumers chose longer-lasting body sprays or natural formulations as part of a broader shift toward perceived value for money ... Read More
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Pet Care in Belgium
Pet care in Belgium experienced growth in both current value and volume terms in 2025. The primary reason for this is premiumisation, with local consumers increasingly spending more on high-quality pet food, premium pet accessories, and functional healthcare products. Belgian consumers are extending ... Read More
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Deodorants in Egypt
In 2024, deodorants in Egypt experienced significant value growth, largely driven by price hikes exceeding 30% following the devaluation of the local currency in March, along with subsequent increases in fuel prices. These economic challenges directly impacted production and distribution costs, whic ... Read More
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Hair Care in Egypt
Hair care in Egypt experienced a decline in volume sales but a significant increase in current value sales, primarily driven by a surge in prices, which was linked to several key factors. The cost of raw materials, many of which are imported, doubled following the devaluation of the Egyptian pound i ... Read More
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Bath and Shower in Pakistan
Dynamic growth of bath and shower in Pakistan in 2024 was driven by rising hygiene awareness, the premiumisation of bar soaps, and expansion of body wash’s usage, especially beyond major urban centres. Consumers increasingly opted for products with natural, antibacterial and herbal claims, as concer ... Read More
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Depilatories in Egypt
Depilatory sales volumes in Egypt saw a modest decline in 2024, primarily due to significant price increases resulting from the substantial devaluation of the local currency in March. This devaluation had a cascading effect, resulting in higher costs for imported raw materials essential for depilato ... Read More
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Skin Care in Pakistan
Skin care in Pakistan recorded healthy growth in 2024, driven by rising consumer awareness, increased urbanisation, and greater access to beauty education through digital platforms. Daily-use products, such as moisturisers, fairness creams, and basic facial cleansers, remained the mainstay of the ca ... Read More
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Fragrances in Pakistan
Despite economic headwinds, Pakistan’s fragrances market showed resilience and recovery in 2024. A major trend was the rise of indigenous fragrance brands, as local fashion and cosmetics companies expanded into perfumery to fill the gap left by costly imports?. High import duties (now 25% GST on per ... Read More
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Cat Food in Canada
Cat food in Canada is witnessing a surge in demand for specialised nutrition as the diversity of feline owners expands. Unlike dog food, cat food trends are leaning heavily towards tailored diets that cater to specific feline needs, such as weight control, urinary tract health, and sensitive stomach ... Read More
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Mass Beauty and Personal Care in Uruguay
Having declined in 2023, retail current value sales of mass beauty and personal care rebounded strongly in Uruguay during 2024. A key factor driving growth was the decrease in purchases by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. T ... Read More
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Sun Care in Uruguay
Having declined during the previous year, retail current value sales of sun care surged in 2024. A change in neighbouring Argentina’s exchange-rate regime narrowed the price differential for sun care between the two countries, which led to declines in both cross-border shopping by Uruguayan consumer ... Read More
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Mass Beauty and Personal Care in Ukraine
Mass beauty and personal care saw current value growth in Ukraine in 2024. The mass segment is key to sales of beauty and personal care in the country, especially given the increased price sensitivity resulting from the war. Hair care was the largest category in mass beauty and personal care in Ukra ... Read More
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Hair Care in Ukraine
Hair care saw strong current value growth in Ukraine in 2024, with sales exceeding pre-war levels in current value terms during the year. Shampoos is the dominant category in hair care, with these products being considered a staple part of the daily personal care routines of Ukrainians. Towards the ... Read More
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Colour Cosmetics in Uruguay
Retail current value sales of colour cosmetics continued to surge in Uruguay during 2024. A key factor behind this was a decrease in purchases by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. This decline in contraband purchases can be ... Read More
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Cat Food in Australia
The demand for cat food in Australia remains stable in 2025, while value growth continues to be driven by ongoing unit price increases due to various factors, notably rising operation costs. Despite the cost-of-living crisis, local consumers continue to seek premium options for their pets, as they a ... Read More
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Deodorants in Uruguay
Having declined marginally in 2023, retail current value sales of deodorants rebounded in 2024. A key driver of this was a decrease in purchases by Uruguayan consumers in neighbouring Argentina, along with a reduction in smuggling from Argentina to Uruguay. This decline in contraband purchases can b ... Read More
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Sun Care in Egypt
In 2024, sun care in Egypt experienced some volume decline while current value sales increased substantially. This growth in value was primarily driven by a significant rise in unit prices, averaging over 30%, a direct consequence of the devaluation of the Egyptian Pound, which inflated the cost of ... Read More
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Pet Products in Canada
In recent years, Canadians have shifted their pet-related spending towards essentials like food, leading to a marked decline in retail volume sales of pet products. Pet toys, grooming supplies, and accessories have experienced declining sales as households prioritise essential items. However, cat li ... Read More
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Bath and Shower in Uruguay
Having declined in 2023, retail current value sales of bath and shower rebounded in 2024. However, in retail constant value terms, the recovery was fairly modest. A key factor behind the rebound was a decrease in purchases by Uruguayan consumers in neighbouring Argentina, along with a reduction in s ... Read More
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Fragrances in Egypt
Fragrances in Egypt faced slower volume growth in 2024 due to prohibitively high prices, which boosted current value sales. Several factors contributed to this situation, including the reliance on imports, which resulted in significant costs from import duties, fluctuating exchange rates, and transp ... Read More
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Colour Cosmetics in Egypt
Colour cosmetics in Egypt saw a decline in volume sales in 2024, largely due to a series of substantial price increases. Prices have surged by over 40%, following even steeper rises after local currency devaluation in March. These ongoing price increases have placed considerable strain on local cons ... Read More
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Beauty and Personal Care in Egypt
In 2024, beauty and personal care in Egypt presented a complex picture of current value growth and volume decline, heavily influenced by the nation's challenging economic landscape. Soaring inflation, reaching 26.5% in 2024, and the dramatic devaluation of the Egyptian pound in March 2024 (losing ov ... Read More
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Beauty and Personal Care in Pakistan
The strong performance of beauty and personal care in Pakistan in 2024 in value terms reflected inflationary pressures, premiumisation in select categories, and a recovery in discretionary spending. While volume growth remained moderate in the year, consumers increasingly prioritised value-for-money ... Read More
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