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Booking in Japan

Published Sep 25, 2025
Length 15 Pages
SKU # EP20439234

Description

Retail value sales of booking in Japan are increasing steadily in 2025, with online booking driven by travellers’ preference for convenience, flexibility and access to a wide range of accommodation options. Digital platforms have become the primary channel for both domestic and international reservations, especially with the rise of mobile-first travel planning. However, despite its convenience, concerns around booking accuracy and reliability have surfaced. Travellers and hotel operators have r...

Euromonitor International's Booking in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Booking market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

15 Pages
Booking in Japan
Euromonitor International
September 2025
List Of Contents And Tables
BOOKING IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Concerns for accuracy emerge despite growth in online booking in 2025
Omnichannel strategies and loyalty programmes prove crucial for growth
PROSPECTS AND OPPORTUNITIES
Klook platform shakes up booking
Intensifying competition among platforms
CATEGORY DATA
Table 1 Booking Sales: Value 2020-2025
Table 2 Business Travel Sales: Value 2020-2025
Table 3 Leisure Travel Sales: Value 2020-2025
Table 4 Travel Intermediaries NBO Company Shares: % Value 2020-2025
Table 5 Forecast Booking Sales: Value 2025-2030
Table 6 Forecast Business Travel Sales: Value 2025-2030
Table 7 Forecast Leisure Travel Sales: Value 2025-2030
TRAVEL IN JAPAN
EXECUTIVE SUMMARY
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 8 Surface Travel Modes Sales: Value 2020-2025
Table 9 Surface Travel Modes Online Sales: Value 2020-2025
Table 10 Forecast Surface Travel Modes Sales: Value 2025-2030
Table 11 Forecast Surface Travel Modes Online Sales: Value 2025-2030
Table 12 In-Destination Spending: Value 2020-2025
Table 13 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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