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Booking in the US

Publisher Euromonitor International
Published Sep 26, 2025
Length 40 Pages
SKU # EP20439155

Description

Retail value sales of booking are set to rise in current terms in the US in 2025, but the category is undergoing a transformation which threatens growth as it has been seen historically. The biggest disruption is not coming from a new online travel agency (OTA), a price war, or a loyalty programme – it is coming from generative AI. Travellers are increasingly turning to tools like ChatGPT and Gemini to plan trips, raising existential questions about the future role of OTAs. There is a race betwe...

Euromonitor International's Booking in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Booking Offline, Booking Online, Business Travel, Direct Suppliers, Leisure Travel, Travel Intermediaries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Booking market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

40 Pages
Booking in the US
Euromonitor International
September 2025
List Of Contents And Tables
BOOKING IN THE US
KEY DATA FINDINGS
2025 DEVELOPMENTS
The AI travel race: OTAs vs generative AI in the future of bookings
Expedia holds the crown while Booking.com gains ground
PROSPECTS AND OPPORTUNITIES
Diverging consumer behaviours shaping the development of booking
AI, survival and global expansion for travel intermediaries
CATEGORY DATA
Table 1 Booking Sales: Value 2020-2025
Table 2 Business Travel Sales: Value 2020-2025
Table 3 Leisure Travel Sales: Value 2020-2025
Table 4 Travel Intermediaries NBO Company Shares: % Value 2020-2025
Table 5 Forecast Booking Sales: Value 2025-2030
Table 6 Forecast Business Travel Sales: Value 2025-2030
Table 7 Forecast Leisure Travel Sales: Value 2025-2030
TRAVEL IN THE US
EXECUTIVE SUMMARY
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 8 Surface Travel Modes Sales: Value 2020-2025
Table 9 Surface Travel Modes Online Sales: Value 2020-2025
Table 10 Forecast Surface Travel Modes Sales: Value 2025-2030
Table 11 Forecast Surface Travel Modes Online Sales: Value 2025-2030
Table 12 In-Destination Spending: Value 2020-2025
Table 13 Forecast In-Destination Spending: Value 2025-2030
DISCLAIMER
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