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Bleach in the US

Publisher Euromonitor International
Published Mar 16, 2026
Length 30 Pages
SKU # EP21039173

Description

Bleach in the US faced a challenging performance landscape in 2025, characterised by a decline in retail volumes as consumers adopted more selective usage patterns. This shift is primarily attributed to an intensifying focus on health and wellness, leading households to re-evaluate their reliance on traditional chemical disinfectants. Despite these volume pressures, the category’s value remained relatively stable. In this mature market environment, leading branded players have successfully defen...

Euromonitor International's Bleach in USA market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

30 Pages
Bleach in the US
Euromonitor International
March 2026
List Of Contents And Tables
BLEACH IN THE US
Key Data Insights
2025 Developments
Clorox Scentiva Drives Growth with Multifunctional Benefits
Key Industry Trends
CHART 1 Key Industry Trends for Bleach
Industry Performance
CHART 2 Beyond Bleach Clorox Scentiva Delivers Cleaning, Freshness, and Disinfection in One Bottle
CHART 3 Value Sales of Bleach 2020-2030
CHART 4 Volume Sales of Bleach 2020-2030
What's Next?
Concentrated Bleach Products to Drive Sustainable Growth
Multi-Benefit Bleach: Why Convenience Wins
Private Label Has Potential to Gain Share as Leading Brands Divest
CHART 5 Forecast Sales of Bleach 2020-2030
Competitive Landscape
Clorox Maintains Lead as Bleach Remains Concentrated
CHART 6 Company Shares of Bleach 2025
CHART 7 Brand Shares of Bleach 2025
Channels
Traditional Retail Channels Lead Bleach Distribution in the Us
E-Commerce Gains Traction in Bleach Sales through Convenience
CHART 8 Retail Channels for Bleach 2020-2025
Economic Context
CHART 9 Economic Context for Bleach
CHART 10 Real GDP Growth 2020-2030
CHART 11 Inflation 2020-2030
Consumer Context
CHART 12 Consumer Context for Bleach
CHART 13 Population 2020-2030
CHART 14 Consumer Expenditure 2020-2030
CHART 15 Population by Generation 2025
Country Reports Disclaimer
CHART 16 Key Industry Trends for Home Care
CHART 17 All-In-One Bleach: Clorox Scentiva Merges Disinfection and Freshness
CHART 18 Seedshub Redefines Pet Care with Pet Hair Dissolver Product Awarded Pet Tech Innovation Award
CHART 19 DTC Sustainability Pioneer Clean Cult Continues to Expand into Mass Retail
CHART 20 Value Sales of Home Care 2020-2030
CHART 21 Volume Sales of Home Care 2020-2030
CHART 22 Sales of Home Care by Category 2025
CHART 23 Analyst Insight for Home Care
CHART 24 Forecast Sales of Home Care by Category 2025-2030
CHART 25 Company Shares of Home Care 2025
CHART 26 Brand Shares of Home Care 2025
CHART 27 Retail Channels for Home Care 2020-2025
CHART 28 Economic Context for Home Care
CHART 29 Real GDP Growth 2020-2030
CHART 30 Inflation 2020-2030
CHART 31 Consumer Context for Home Care
CHART 32 Population 2020-2030
CHART 33 Consumer Expenditure 2020-2030
CHART 34 Population by Generation 2025
HOME CARE IN THE US
Executive Summary
Multifunctionality and Economic Stability Drive Industry Growth
Key Data Insights
Key Industry Trends
Industry Performance
Functional Specialisation and Logistical Optimisation
Private Label and Direct-To-Consumer Brands Intensify Competition
What's Next?
Convenience, Efficiency and Scent to Drive the Future Growth of Us Home Care
The Sustainable Future of US Home Care
Retailers Double Down: From Essentials to Eco-Premium
Competitive Landscape
Leading Players Maintain Dominance through Innovation and Multifunctionality
Channels
Offline Retail Dominates through Grocery Retailers
E-Commerce Strengthens Position as Single Largest Channel
Economic Context
Consumer Context
Country Reports Disclaimer

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