Global In-car Entertainment Market - 2019-2026
The Global In-car Entertainment market was valued at USD xx billion in 2017 and is ex-pected to reach USD xx billion by 2025, with a CAGR of xx% during the forecast period (2018-2025). In-car entertainment is the combination of both hardware and software com-ponents in automotive to provide audio and video entertainment while driving. In-car enter-tainment systems consists of audio, radio and video features under Bluetooth, Wi-Fi, USB and other connectivity. Rising Internet penetration in developing countries & connected car trend are shaping the global in-car entertainment market in the recent years.
Hectic lifestyles and growing traffic congestions in global cities is driving the automotive owners to opt for in-car entertainment services. For instance, Average American spends al-most 300 hours in driving each year. Due to rising urbanization, the average time spent traveling is expected to keep increasing in the coming years, which leading In-car Enter-tainment systems to become a necessity. Thus driving the market for in-car entertainment systems in recent years.
Automotive sales primarily drive In-car Entertainment market globally. Increasing govern-ment concerns for pollution from transportation sector and increasing development for pub-lic transportation network in developed nations is declining the sales of new automotive sales. For instance, London, Paris, Madrid and Oslo have taken steps to ban or discourage car use and promote the use of public transportation. Thus declining automotive sales will hinder the growth of In-car Entertainment market in developed countries in the coming years.
Increased use of smartphone audio features with seamless connectivity in car which replac-es radio, cd players and other infotainment systems is hampering the growth of in-car en-tertainment market globally.
Global In-car Entertainment market is segmented by type, by connectivity, by application, and by sales channel.
By Type, the market is segmented into Radio, Audio, and Video systems. Audio systems is accounted for the major market share with increasing automotive manufacturers are offer-ing audio services with inbuilt radio as a standard. Radio has been a default feature in cars for decades. Audio systems are common in most cars from many years. Most cars have ei-ther inbuilt or external audio systems. Video systems are becoming increasingly common with the growing demand for inbuilt screen for navigation and other infotainment services. Market Share of the Video segment is expected to increase in future due to increasing in-ternet connectivity and sophisticated display systems that connects drivers to monitor vehi-cle performance.
By connectivity, the market is segmented into wireless/ network, Bluetooth connected and others. Vehicles with no connectivity are becoming extinct. Bluetooth connectivity segment is accounted for the major market share in the recent years, as Bluetooth connectivity is standard for the majority of new cars sold now-a-days. In the new generation connected car era, Embedded or Tethered Sim or Wi-Fi connected cars are becoming the norm, which en-ables for the seamless connectivity to the network and also offers in-car Wi-Fi network ser-vices.
By region, the market is segmented into North America, South America, Europe, Asia-pacific and rest of the world.
Asia pacific is anticipated to have major growth with the presence of various automotive manufacturers in the region. Moderate level of internet penetration in developing countries is one of the key factor hampering the adoption of connected car and embedded/ cloud connected services in automotive. China leads in audio segment due to massive automobile production that has audio systems has standard offering. In Developing countries, In-car en-tertainment market is mainly dependent on automotive sales, such as the Japan and South Korea are expected to post slow growth due to maturity of the market. North America leads in the global in-car entertainment market. The growth is mainly due to increased sales in the US with connected car features. Connected car trend is going to drive the In-car enter-tainment market in developed countries.
The competition in the in-car entertainment market is highly fragmented with the presence of various market players. However, Aftermarket players contributes to largest market share due high presence of low to mid-range cars globally, that led to the growth in af-tersales of audio and video systems.
Some of the biggest players in the market are Alpine Electronics, Sony, Continental, Pana-sonic, LG Electronics, Harman International, Blaupunkt, Bose Corporation, Kenwood Corpo-ration, and Clarion Co., Ltd.
Key companies are launching new products that enable for the cloud connect. For instance, in June 2019, Telenav®, Inc. has launched a new product, VIVID™ (Versatile In-Vehicle Info-tainment Design) which is embedded and cloud-connected, in-vehicle personalized info-tainment system.
Key market segments covered
By Product Type
• Wireless / Network
• Passenger Vehicles
• Commercial Vehicles
By Sales Channel
• Asia Pacific
• North America
• South America
• Rest of the World
Scope of the Report-
The report covers the key factors impacting the market, Porter 5 Forces, Product Bench-marking, and company profiles. In-car Entertainment market segmentation By Type (Radio, Audio, and Video), By Connectivity (wireless/ network, Bluetooth and others), By Application (Passenger Cars, Commercial Vehicles), and By Sales Channel (Aftermarket, OEM). Based on geography the market is segmented into North America, South America, Europe, Asia Pacific and Rest of the world.
Why purchase the report
• Visualize the composition of the Global In-car Entertainment market across each in-dication, concerning type highlighting the critical commercial assets and players.
• Identify commercial opportunities in Global In-car Entertainment market by analys-ing trends and co-development deals.
• Excel data sheet with thousands of data points of the In-car Entertainment level 4/5 segmentation
• PDF report with the most relevant analysis cogently put together after exhaustive qualitative interviews and in-depth market study
• Product mapping in excel for the critical Global In-car Entertainment key products of all major market players
• Government Agencies
• Product Suppliers/ Buyers
• Industry Investors/Investment Bankers
• Education & Research Institutes
• Research Professionals
• Emerging Companies
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook