Tourism Market Research Reports & Industry Analysis

Inbound arrivals to Ecuador (in terms of number of trips) are expected to see a notable increase in 2025, following a significant downturn in the previous year. In 2024, tourism was severely impacted by a spike in criminal activity and frequent nationwide blackouts, linked to the country’s energy cr ...

Booking sales are set to rise in current retail value terms in Chile in 2025. Booking’s expansion is being supported by both national and international travellers, thanks to improved overall economic and macro conditions, and intense promotional activity by players both online and offline. Leisure t ...

Retail value sales of booking in Peru rose in 2025, continuing to record strong growth, though at a slightly slower pace than in the previous year. The expansion was driven primarily by online channels. Fully digital intermediaries remained highly dynamic, offering constant promotions and a wide ran ...

Retail value sales of bookings in Ecuador are expected to rise significantly in 2025, in line with the ongoing recovery of the tourism industry. This resurgence comes after a particularly difficult 2024, when the market experienced a steep decline in tourist numbers, due to a combination of frequent ...

Although inbound arrivals to Germany slowed in comparison to 2024, when the country hosted the UEFA Euro 2024 championship, the country enjoyed a steady flow of foreign travellers, drawn to its rich cultural heritage, sustainable tourism options, and diverse experiences. Germany boasts excellent tra ...

Booking in Belgium recorded solid growth in 2025, with total booking value once again on the rise. This performance reflects Belgians’ unwavering appetite for travel, which remains resilient despite persistent economic pressures. Holidays are now firmly embedded as an essential part of Belgian lifes ...

Visitor numbers in Colombia are increasing due to several factors, including improved tourism infrastructure, with greater air connectivity thanks to more routes and airlines operating in the country. In addition, the establishment of new services has diversified the tourism offer. For example, crui ...

Retail value sales of booking in the Netherlands rose in 2025, supported by robust demand for leisure and business travel, even as consumers remained highly price-conscious. Dutch travellers actively sought promotions and discounts, but overall spending per trip still increased as higher airfares an ...

Ecuador's travel industry is set to experience buoyant growth in current value terms in 2025, following the challenges of the previous year. During 2024, inbound tourism was severely impacted by a series of socioeconomic disruptions, including a spike in criminal activity and rolling power outages, ...

Inbound arrivals to Canada increased in 2025, despite ongoing political tensions affecting traditional travel flows. Since President Trump returned to office, Canada–U.S. relations have become strained, resulting in a decline in cross-border travel. Fewer Canadians are choosing to visit the United S ...

In 2025, retail value sales of bookings rose by 8% in current value terms, driven by growth for air travel, car rental, experiences and attractions, and leisure packages, amongst others, sold online via intermediaries. Although leisure cruise appeared to recover over the period 2024-2025, the benefi ...

Growth in inbound arrivals in 2025 was driven by both push and pull factors. In many key source markets, the economic situation enabled people to travel and discover new countries. At the same time, there is still room for growth as inbound travel to Finland remains behind its pre-pandemic level due ...

Inbound arrivals to Denmark are expected to see robust growth in 2025, both in terms of the number of trips and current retail value. This is not solely driven by the release of pent-up demand post COVID-19 - particularly as arrivals had already surpassed pre-pandemic levels by 2023 - but also by th ...

In 2025, New Zealand’s travel industry was defined by the interplay of evolving consumer preferences, technological innovation and supportive government policies. A significant trend was the rise of digital nomads and remote workers, encouraged by relaxed visa rules that allowed tourists to work rem ...

Travel in Japan in 2025 is experiencing solid value sales growth, led by continued strong demand in inbound travel. The most significant driver in 2025 is the return of Chinese tourists, historically Japan’s largest inbound market. This resurgence is amplified by a persistently weak yen, which has m ...

Travel in Peru continued to expand in 2025, with strong momentum in inbound, domestic, and outbound travel. While the number of foreign tourist arrivals has not yet returned to pre-pandemic levels, total value has surpassed them. This reflects higher average spending by international visitors, who i ...

Colombia is experiencing significant growth in inbound, outbound, and domestic tourism. The country exceeded its international visitor targets (6.7 million in 2024 according to Office of Migration Colombia) with these figures projected to continue expanding in the coming years. This growth has been ...

In 2025, travel in Brazilian has reached a strong recovery status after the pandemic, receiving a record number of international tourists and strengthening its domestic tourism market. With the local currency devaluation, the country has become cheaper for foreigners, who are leveraging these econom ...

Booking sales in Saudi Arabia increased by 13% in current retail value terms in 2025, reaching SAR115 billion. This growth was driven by the mobile-first ease of booking, flexible payment options, and a focus on value-focused accommodation. A report released by Almosafer, a Saudi travel firm under S ...

Inbound arrivals to South Korea have increased in 2025, driven by sustained recovery momentum following the pandemic. Japan and Southeast Asian countries have been the key contributors to this growth. For Japanese travellers, a weak yen and the availability of low cost carriers (LCCs) has made short ...

In 2025, inbound arrivals to Norway is expected to continue to grow, although at a slower pace compared to the previous year. Leisure travel still accounts for the majority of inbound trips, with the highest numbers of visitors coming from Germany, the United States, Sweden, the Netherlands, Denmark ...

Retail value sales of booking rose in 2025 at a similar level to the previous year due to price increases and as travel and travel-related activities are important for many Finnish consumers, who often allocate money saved from other areas to fund their trips. Booking is a versatile category; while ...

Inbound tourism to Belgium expanded further in 2025, with rising arrivals from neighbouring countries – particularly the Netherlands, France and Germany – alongside an increasing number of international visitors from further afield. Flanders remained the most visited region, drawing tourists with it ...

Travel in the United Arab Emirates is set to show substantial growth in 2025, with both inbound and outbound segments recording gains. One of the key drivers in 2025 has been the continued rise in international arrivals, especially into Dubai and Abu Dhabi. Destination branding efforts by Dubai's De ...

In 2025, retail value sales of travel in France outperformed those of 2024. The Olympic and Paralympic Games had a mixed impact due to concerns over overcrowding, which led many inbound tourists to opt for other regions within France or to travel abroad instead, but a rebound to stronger growth was ...