Tourism Market Research Reports & Industry Analysis

Travel in the UK in 2025 is experiencing solid growth in current value terms. Inbound arrivals are continuing to rise, offsetting the slowdown in domestic tourism and supporting the overall expansion of the UK tourism economy. The country is also becoming less dependent on its traditional sources of ...

Retail current value sales of booking in Austria are projected to increase over 2025, albeit at a slower rate than in 2024. Booking easily exceeded the 2019 pre-Coronavirus (COVID-19) pandemic level of retail current value sales by 2023, as prices for all types of pipelines rose very significantly, ...

In 2025, booking in New Zealand was reshaped by digital innovation, evolving consumer behaviour and the continued recovery of global travel. Travellers increasingly turned to mobile-first platforms that offered seamless experiences, real-time availability and flexible cancellation policies. Personal ...

Retail value sales of booking in Japan are increasing steadily in 2025, with online booking driven by travellers’ preference for convenience, flexibility and access to a wide range of accommodation options. Digital platforms have become the primary channel for both domestic and international reserva ...

In 2025, inbound arrivals to Saudi Arabia rose by 7% to reach 32 million trips, reflecting the Kingdom's strategic focus on human-centred travel. This approach, which prioritises authentic cultural experiences, meaningful interactions, and community engagement, aims to harmonise rapid infrastructure ...

Inbound arrivals are set to increase in Chile in 2025. Thanks to geographic proximity and the ease of migration policies - especially when compared to countries like the US - citizens of several South American countries can enter Chile using only their national ID cards, without the need for a passp ...

Bookings in Germany witnessed slower value growth in 2025, reflecting the cautious spending behaviour of travellers. While many consumers had to economise due to continued economic uncertainty, those who enjoy travelling adopted a more intentional attitude to spending. At the same time, more consume ...

Retail value sales of booking in Greece rose in 2025. Growth was underpinned by a combination of strong demand for travel and rising prices across the sector, including higher airfares, accommodation rates, and the cost of package holidays. These increases elevated the overall value of bookings, eve ...

Sales of booking in Brazil are recording strong value growth in 2025. This is largely driven by the expansion of the Brazilian air network, which is increasing connectivity between both traditional and less mainstream domestic and international destinations. Demand for domestic and regional tourism ...

Inbound arrivals to France rose by 3% in terms of trips and by 2% in current value terms in 2025. Although this represented a positive performance, it fell short of expectations following the Olympic Games the previous year. In contrast to some expert predictions, inbound arrivals only increased by ...

While inbound travel to Finland, along with lodging and in-destination spending, is growing, it has not yet returned to pre-pandemic levels. Lapland continues to experience a strong tourism boom during the winter season, with some signs of the season gradually extending. However, visitor numbers rem ...

In 2025, South Korea's travel industry is experiencing a fully-fledged rebound across both international and domestic markets. Inbound and outbound flows have surged following the reopening of borders, while domestic travel remains a resilient pillar amid economic uncertainty. A favourable exchange ...

Travel in Germany rebounded well in the post-pandemic years, with 2024 surpassing pre-COVID levels. In 2025, rising prices have created challenges for the travel industry leading to shifts in consumer travel patterns. Economic uncertainty and a general cautiousness is being felt across Germany with ...

Travel in Canada is set to record strong growth in 2025, surpassing pre-pandemic levels. While political tensions and an ongoing trade dispute between the United States and Canada have dampened cross-border travel, other segments of the market are driving growth and expansion. Domestic tourism has e ...

Retail value sales of booking recorded double-digit growth in Argentina in 2025, reflecting a strong performance by travel intermediaries. This positive trend was largely attributed to an increasing number of tourists travelling abroad. Euromonitor International's Booking in Argentina report offers ...

South Korea’s booking market has experienced solid growth in 2025 with this being driven by the recovery of both outbound and domestic travel demand. Despite inflationary and cost of living pressures consumers have continued to travel. Instead, of abandoning their travel plans they have adjusted the ...

Inbound arrivals rose in the Netherlands in 2025, supported by stronger demand from key European and long-haul markets. Visitor flows from the United Kingdom grew significantly thanks to improved ferry connectivity and a recovery in demand despite post-Brexit passport checks. German arrivals also in ...

While booking sales have seen growth in 2024 and 2025, inflationary pressure has eroded real growth. Although many travel agencies have seen an increase in nominal revenues, this positive performance has not necessarily translated into real business growth. Rising operational costs, and an increase ...

Booking sales in Denmark are set to increase in current value terms in 2025, driven by stronger outbound travel and rising average prices. Domestic tourism has also grown, albeit to a lesser extent, due to both competition from international travel and a softening of consumer confidence, leading som ...

In 2025, inbound arrivals is expected to continue to see growth in Switzerland. Switzerland's appeal lies in its unique and premium experiences, such as its branding around cheese, chocolate, and luxury. In addition, its spectacular scenery, such as the Swiss Apls, also appeal. These elements contin ...

Inbound arrivals continued to rise in 2025, although growth slowed compared to 2024. Weaker consumer sentiment across Europe and the US, both key source markets, combined with the rising cost of travel, weighed on performance. Higher living costs and declining disposable incomes limited demand. Germ ...

Overall travel demand in the Netherlands remained strong in 2025, with outbound and domestic trips supported by robust leisure appetite and a gradual rebound in business travel. Rising disposable incomes and a growing prioritisation of experiences encouraged consumers to allocate more of their budge ...

Tourism continued to perform well in Greece in 2025, with arrivals increasing, although the sector faced challenges linked to financial hardship across Europe and the impact of Trump tariffs on travel flows from the US. Despite a rise in direct connections, US flows declined in 2025. Within Europe, ...

In 2025, Belgium’s travel industry continued to expand at a steady pace, with both inbound and outbound flows rising. Despite persistent inflation and wider economic pressures, Belgians remain eager to travel, driven by a growing need to escape and recharge more frequently. This has translated into ...

The travel market in Denmark is expected to maintain a positive trajectory in 2025, with inbound tourism showing the strongest growth. This is being driven by the country’s favourable international reputation, improved infrastructure - including a significant increase in hotel capacity - and relativ ...