Tourism Market Research Reports & Industry Analysis

Ecuador's travel industry is set to experience buoyant growth in current value terms in 2025, following the challenges of the previous year. During 2024, inbound tourism was severely impacted by a series of socioeconomic disruptions, including a spike in criminal activity and rolling power outages, ...

Travel in Peru continued to expand in 2025, with strong momentum in inbound, domestic, and outbound travel. While the number of foreign tourist arrivals has not yet returned to pre-pandemic levels, total value has surpassed them. This reflects higher average spending by international visitors, who i ...

Colombia is experiencing significant growth in inbound, outbound, and domestic tourism. The country exceeded its international visitor targets (6.7 million in 2024 according to Office of Migration Colombia) with these figures projected to continue expanding in the coming years. This growth has been ...

In 2025, travel in Brazilian has reached a strong recovery status after the pandemic, receiving a record number of international tourists and strengthening its domestic tourism market. With the local currency devaluation, the country has become cheaper for foreigners, who are leveraging these econom ...

Booking sales in Saudi Arabia increased by 13% in current retail value terms in 2025, reaching SAR115 billion. This growth was driven by the mobile-first ease of booking, flexible payment options, and a focus on value-focused accommodation. A report released by Almosafer, a Saudi travel firm under S ...

Inbound arrivals to South Korea have increased in 2025, driven by sustained recovery momentum following the pandemic. Japan and Southeast Asian countries have been the key contributors to this growth. For Japanese travellers, a weak yen and the availability of low cost carriers (LCCs) has made short ...

In 2025, inbound arrivals to Norway is expected to continue to grow, although at a slower pace compared to the previous year. Leisure travel still accounts for the majority of inbound trips, with the highest numbers of visitors coming from Germany, the United States, Sweden, the Netherlands, Denmark ...

Travel in the United Arab Emirates is set to show substantial growth in 2025, with both inbound and outbound segments recording gains. One of the key drivers in 2025 has been the continued rise in international arrivals, especially into Dubai and Abu Dhabi. Destination branding efforts by Dubai's De ...

In 2025, retail value sales of travel in France outperformed those of 2024. The Olympic and Paralympic Games had a mixed impact due to concerns over overcrowding, which led many inbound tourists to opt for other regions within France or to travel abroad instead, but a rebound to stronger growth was ...

Retail value sales of booking rose in 2025 at a similar level to the previous year due to price increases and as travel and travel-related activities are important for many Finnish consumers, who often allocate money saved from other areas to fund their trips. Booking is a versatile category; while ...

Inbound tourism to Belgium expanded further in 2025, with rising arrivals from neighbouring countries – particularly the Netherlands, France and Germany – alongside an increasing number of international visitors from further afield. Flanders remained the most visited region, drawing tourists with it ...

Retail value sales of travel in Saudi Arabia recorded double-digit growth in 2025, driven by record-breaking pilgrim statistics, cultural milestones, and key global events. These achievements were the result of intentional investments, regulatory reforms, and transformative mega-projects. The previo ...

Inbound tourism in New Zealand in 2025 was supported by a combination of targeted government policies and improved international connectivity. Flexible visa initiatives introduced in early 2025 attracted digital nomads and remote workers, encouraging longer stays and higher per-visitor spending. Exp ...

Within tourism flows in Japan, inbound arrivals continues to rise in 2025. The most significant contributor is the return of Chinese tourists, who have historically represented the largest share of Japan’s inbound market. In December 2024, the Japanese government announced a major relaxation of visa ...

Tourism flows in Austria have recovered strongly from the Coronavirus (COVID-19) pandemic. The number of inbound trips exceeded the pre-pandemic level of 2019 in 2024, and numbers continue to rise in 2025. Austria primarily continues to benefit from its central location in Europe, making it an attra ...

Tourism in Argentina is highly sensitive to fluctuations in the exchange rate, particularly the value of the US dollar. These shifts can make the country either an attractive, low-cost destination for foreign visitors or, conversely, prohibitively expensive for both international and domestic touris ...

Travel is set to see continued growth in Chile in 2025. Rising sales have been supported by improved macroeconomic conditions, stable exchange rates, and a renewed appetite for both domestic and international travel amid improved regional conditions, with leisure travel leading growth across categor ...

Travel in Switzerland continues to experience value growth in 2025, driven by several factors including post-pandemic recovery, evolving traveller preferences, and global economic dynamics. Euromonitor International's Travel in Switzerland report offers a comprehensive guide to the size and shape of ...

Travel in Austria is projected to record all-high highs in many major indicators in 2025, including inbound arrivals, air passengers and retail current value sales of total bookings. After the catch-up effects following the Coronavirus (COVID-19) pandemic had been largely exhausted, growth naturally ...

Inbound arrivals is rising in Brazil in 2025. The country is becoming cheaper for tourists and travellers thanks to the weakening of the Brazilian real against foreign currencies such as the Euro, US dollar and Argentine pesos. Also driving growth are the widening offer of nature tourism and the exp ...

Booking activity is set to show solid growth in current value terms in the United Arab Emirates in 2025. Increased travel demand from core international source markets like India, Russia, the UK, and China has led to a surge in advanced bookings, especially for family and leisure travel. Meanwhile, ...

Inbound tourism to the United Arab Emirates is expected to post solid growth in 2025, driven by sustained government investment in destination branding, as well as rising demand from key source markets including India, Russia, the UK, and China. Dubai and Abu Dhabi have continued to dominate as tour ...

Overall, there is expected to be moderate value growth in travel in Norway in 2025, but the pace of growth is expected to slow compared to the previous year, as the surge post-pandemic begins to level off. The dynamics of inbound flows continue to be shaped by interest in nature-based activities and ...

Value sales particularly through travel intermediaries, and in particular online travel intermediaries, continues to grow. Swiss travellers are embracing AI-powered travel planning and expecting real-time, intelligent suggestions that reflect their personal preferences. Online travel intermediaries ...

Inbound arrivals in Peru rose in 2025, though growth was more moderate than in the previous year. While the number of visitors remains below pre-pandemic levels, the value generated by inbound tourism has already surpassed that of 2019. This reflects a marked increase in average spending, driven by ...