Tourism Market Research Reports & Industry Analysis

Tourism Flows in Thailand Despite three consecutive years of strong volume growth, the number of inbound arrivals to Thailand remained below pre-pandemic levels in the first half of 2024, primarily due to the slow recovery of Chinese tourists. The number of inbound arrivals from mainland China has f ...

Travel in the United Arab Emirates The travel industry in the United Arab Emirates is experiencing robust growth in 2024, driven by a resurgence in global travel demand, particularly in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. The United Arab Emirates, especially Dubai a ...

Booking in Vietnam In 2024, booking is set to grow strongly in current value terms in Vietnam, due to the rise of outbound departures, as a result of the government’s efforts to cooperate with key markets such as South Korea, Japan, China, and Thailand to promote tourism. According to these agreemen ...

Booking in Hong Kong, China In the dynamic landscape of Hong Kong's booking sector, the convergence of tech-savvy consumers and a high fixed-cost business environment has catalysed a significant shift towards online booking platforms. This transformation, accentuated by the seismic disruptions cause ...

Travel in Austria Travel in Austria continues to recover strongly in the post-Coronavirus (COVID-19) pandemic period. In 2024, inbound and outbound tourism flows are projected to exceed the 2019 pre-pandemic levels, while the number of domestic trips is close to returning to the 2019 level. In addit ...

Tourism Flows in Argentina Fluctuations in the exchange rate play a crucial role in shaping Argentina's competitiveness and attractiveness as a tourist destination for international visitors. When the local currency depreciates against the US dollar, it becomes more affordable for tourists from othe ...

Booking in Mexico In Mexico, the leading four booking companies comprise 22% share of sales within travel intermediaries: Servicios Booking.com SA de CV, Despegar.com México SA de CV, Expedia México S de RL de CV and Price Res SAPI de CV (Price Travel). Growth in this space is led by online sales, a ...

Tourism Flows in Austria In 2024, inbound tourism flows in Austria are projected to be stronger than the pre-Coronavirus (COVID-19) pandemic level in 2019. Outbound trips are also expected to be higher, while domestic trips are almost in line with the 2019 level. Austria primarily benefits from its ...

Tourism Flows in Italy Tourism flows in Italy are set to perform well in 2024, continuing their growth trend and overtaking the pre-pandemic (2019) figures in terms of number of trips and value sales for inbound, domestic, and outbound travel. Amongst inbound and domestic flows, Millennials represen ...

Tourism Flows in Colombia In 2023, Colombia witnessed a historic surge in tourist arrivals, marking a pivotal moment for the country's tourism sector. This surge was attributed to the unprecedented influx of non-resident visitors, leading to increased expenditure across sectors associated with the t ...

Booking in Australia Retail value sales of booking in Australia continue to record double-digit growth in 2024, following a full recovery to pre-pandemic levels the previous year, fuelled by a surge in ""revenge travel."" Despite the pressures of the high cost of living, consumers show little hesita ...

Booking in Chile Since the pandemic, there has been a notable shift in how travellers book international trips. Increasingly, they are turning to intermediaries, particularly travel agencies, due to the challenges they faced during the pandemic. This period saw many flights and hotel reservations ca ...

Booking in Saudi Arabia The performance of booking in Saudi Arabia benefits from increasing flows of travellers and rising prices across various stages of the travel journey. This is leading to fast year-on-year increases in current value sales for travel intermediaries, including during 2024. For e ...

Tourism Flows in Malaysia Both inbound arrivals and outbound departures are set to rise strongly in Malaysia in 2024. Overall, the travel industry in the country is seeing a positive recovery in the final year of the review period, with domestic tourism playing a leading role in driving tourism flow ...

Tourism Flows in Singapore In 2024, there is set to be a further rebound towards the pre-COVID-19 (2019) level of visitor arrivals to Singapore, with International Visitor Arrivals (IVA) expected to fully recover in 2025. Despite slightly lower visitor numbers overall in 2024 than pre-pandemic, Sing ...

Booking in China According to the Ministry of Culture and Tourism, travel intermediaries in China organised 132 million domestic trips in 2023, although this accounted for less than 3% of total domestic trips in the same year. Consumers increasingly favour independent travel over group travel, with ...

Booking in Argentina While OTAs (Online Travel Agencies) have grown substantially in recent years, a lack of engagement during the COVID-19 pandemic led many local consumers to lose trust in these types of intermediaries. In many cases, consumers prefer to use agencies with physical branches where t ...

Travel in China 2024 is expected to be a year of continued strong recovery in the number of domestic as well as cross-border trips in China. Although domestic long-haul travel remains relatively down, this is expected to be more than offset by the strong recovery of mid-haul travel. Travellers are n ...

Travel in Hong Kong, China 2024 is a year of repositioning for Hong Kong as a destination. The Hong Kong travel industry is experiencing a nuanced recovery post-pandemic, with inbound tourism gradually returning to pre-pandemic levels. Notably, China, a key source market that is expected to contribu ...

Travel in Singapore In 2024, Singapore is gradually approaching the pre-COVID-19 number of inbound arrivals, expecting to see full recovery in 2025. Meanwhile, outbound travel surged in 2023, with strong interest continuing into 2024 despite higher costs, focusing on destinations such as Japan, Thai ...

Tourism Flows in Spain Travel in Spain continues to enjoy healthy growth in 2024, albeit at slowing rates compared to the initial post-pandemic boom. Indeed, Spain maintains its appeal to key inbound markets such as the UK, France, and Germany; as well as attracting visitors from the like of Belgium ...

Tourism Flows in China 2024 is expected to be a year of continued strong rebound for domestic tourism. According to Euromonitor International, domestic trips are set to grow by 24% in 2024, returning to 92% of the pre-pandemic level. Meanwhile, domestic spending is expected to slightly outpace the g ...

Tourism Flows in Mexico The number of inbound arrivals to Mexico continued to improve in 2023, with the country remaining sixth in the World Tourism Organization (UN Tourism)’s ranking of foreign traveller arrivals, as the speed of recovery to peak levels accelerated, pointing to a volume recovery i ...

Booking in Malaysia Booking sales are set to increase strongly in current value terms in Malaysia in 2024. Since borders have opened in the aftermath of the COVID-19 crisis, Malaysia’s tourism industry has been experiencing a welcome rebound. Malaysians have shown a strong desire to travel both dome ...

Travel in Indonesia The travel industry in Indonesia maintains healthy growth in 2024, albeit at lower and more stable levels than seen during the immediate post-pandemic rebound, when growth figures spiked. Overall inbound tourism continues its recovery, in line with international travel trends. In ...