Tourism Market Research Reports & Industry Analysis

Travel in Japan In 2024, travel-related services are flourishing, and inbound arrivals to Japan are expected to completely recover to the 2019 level,. Supporting growth, shopping convenience has improved, cashless payments have been introduced, and preparations for a continued increase in tourism ar ...

Booking in the US Although inflation-tired consumers are looking for ways to save money, many have seemed unwilling to give up their travel experiences. While still wanting to travel, consumers are therefore looking for value. While a small group of consumers have shifted from international trips to ...

Booking in Austria Booking in Austria saw strong customer demand for advice from travel operators in the wake of the Coronavirus (COVID-19) pandemic. However, in the post-pandemic period, previous booking trends have largely been resumed and the triumph of online bookings has been confirmed. Operati ...

Travel in Chile Travel and tourism in Chile is experiencing a remarkable resurgence post-pandemic. This revitalisation is attributed to a resurgence in leisure and business travel, fuelled by strategic initiatives such as the ""Meet in Chile"" programme, which has positioned the country as a premier ...

Tourism Flows in Japan Inbound tourism experienced a boom in arrivals and current value sales from 2022, which is set to continue in 2024, and surpass the pre-COVID-19 (2019) level for the first time, largely propelled by the return of Chinese tourists. There is significant interest amongst mainland ...

Booking in France Travel in France, including traditional and online travel agencies and tour operators, saw significant growth in 2023 with a significant increase in sales compared to 2022 as consumers adjusted to life in the new post-pandemic period. 2024 is likely to be an even better year for tr ...

Booking in Singapore In 2023, there was increased demand for booking tours by international travellers, supported by initiatives such as the SingapoRewards programme, which allowed international visitors to try one complimentary experience from a list of almost 40 new or off-the-beaten-path experien ...

Booking in South Korea Online travel agencies (OTAs) is evolving in South Korea, as major platform companies such as Naver and Kakao enter the space. OTAs are expanding their services, offering not only travel reservations, but also accommodation and check-out services online. As a result, sales are ...

Travel in Malaysia Tourism in Malaysia is on a strong upswing in 2024. Malaysia's travel industry is enjoying a positive recovery, with several factors influencing its ongoing development. The full return of travellers from China would be a game changer, but current restrictions continue to impede r ...

Booking in Indonesia Booking is enjoying a positive performance in Indonesia in 2024, with online intermediaries in particular seeing robust sales and with “flash sale” promotional events used as a key strategy. On the other hand, offline operators find themselves struggling somewhat midst the rise ...

Tourism Flows in Australia Travel and tourism in Australia continues to experience a broad recovery, with inbound arrivals sitting just below pre-pandemic levels in the first half of the year. A key driver of this recovery is the higher number of travellers visiting Australia for holidays compared t ...

Booking in Italy Overall booking in Italy is set to see a positive performance in 2024, with a strong increase in current value sales thanks to rising travel flows, which are positively impacting booking. Leisure travel booking is set to see double-digit value growth, while at the same time business ...

Tourism Flows in the US The continued recovery of business travel has been important in the overall growth of the travel industry in the US in 2024. While the return of business travel in the US has been slower than many would have hoped, continued growth points towards recovery. The environment rem ...

Tourism Flows in Thailand Despite three consecutive years of strong volume growth, the number of inbound arrivals to Thailand remained below pre-pandemic levels in the first half of 2024, primarily due to the slow recovery of Chinese tourists. The number of inbound arrivals from mainland China has f ...

Travel in the United Arab Emirates The travel industry in the United Arab Emirates is experiencing robust growth in 2024, driven by a resurgence in global travel demand, particularly in the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector. The United Arab Emirates, especially Dubai a ...

Booking in Vietnam In 2024, booking is set to grow strongly in current value terms in Vietnam, due to the rise of outbound departures, as a result of the government’s efforts to cooperate with key markets such as South Korea, Japan, China, and Thailand to promote tourism. According to these agreemen ...

Booking in Hong Kong, China In the dynamic landscape of Hong Kong's booking sector, the convergence of tech-savvy consumers and a high fixed-cost business environment has catalysed a significant shift towards online booking platforms. This transformation, accentuated by the seismic disruptions cause ...

Travel in Austria Travel in Austria continues to recover strongly in the post-Coronavirus (COVID-19) pandemic period. In 2024, inbound and outbound tourism flows are projected to exceed the 2019 pre-pandemic levels, while the number of domestic trips is close to returning to the 2019 level. In addit ...

Tourism Flows in Argentina Fluctuations in the exchange rate play a crucial role in shaping Argentina's competitiveness and attractiveness as a tourist destination for international visitors. When the local currency depreciates against the US dollar, it becomes more affordable for tourists from othe ...

Booking in Mexico In Mexico, the leading four booking companies comprise 22% share of sales within travel intermediaries: Servicios Booking.com SA de CV, Despegar.com México SA de CV, Expedia México S de RL de CV and Price Res SAPI de CV (Price Travel). Growth in this space is led by online sales, a ...

Tourism Flows in Austria In 2024, inbound tourism flows in Austria are projected to be stronger than the pre-Coronavirus (COVID-19) pandemic level in 2019. Outbound trips are also expected to be higher, while domestic trips are almost in line with the 2019 level. Austria primarily benefits from its ...

Tourism Flows in Italy Tourism flows in Italy are set to perform well in 2024, continuing their growth trend and overtaking the pre-pandemic (2019) figures in terms of number of trips and value sales for inbound, domestic, and outbound travel. Amongst inbound and domestic flows, Millennials represen ...

Tourism Flows in Colombia In 2023, Colombia witnessed a historic surge in tourist arrivals, marking a pivotal moment for the country's tourism sector. This surge was attributed to the unprecedented influx of non-resident visitors, leading to increased expenditure across sectors associated with the t ...

Booking in Australia Retail value sales of booking in Australia continue to record double-digit growth in 2024, following a full recovery to pre-pandemic levels the previous year, fuelled by a surge in ""revenge travel."" Despite the pressures of the high cost of living, consumers show little hesita ...

Booking in Chile Since the pandemic, there has been a notable shift in how travellers book international trips. Increasingly, they are turning to intermediaries, particularly travel agencies, due to the challenges they faced during the pandemic. This period saw many flights and hotel reservations ca ...