Tourism Market Research Reports & Industry Analysis

Tourism Flows in Brazil Travel in Brazil in 2023 was marked by robust growth and resilience, reflecting the country’s positive economic outlook compared with previous years, and the complete end of the COVID-19 pandemic. The unemployment rate was declining, inflation slowed down, and GDP grew. On th ...

Tourism Flows in Vietnam In 2024, Vietnam is set to experience a significant rise in inbound arrivals. In addition to continued recovery after the pandemic, this can be attributed to the government’s implementation of policies aimed at attracting more foreign tourists. These policies include favoura ...

Tourism Flows in South Korea The number of outbound departures from South Korea is set to continue to rise in 2024, moving closer to the pre-pandemic level. One factor driving growth is that the travel payments landscape for South Korean outbound travellers has witnessed rapid growth, fuelled by fie ...

Tourism Flows in Indonesia Inbound tourism is seeing strong double-digit growth in Indonesia in 2024, although this performance is slowing down and stabilising compared to the post-pandemic travel and tourism rebound seen in the recent review period. It is also noted that the industry has yet to rea ...

Travel in France 2024 has been an excellent year for travel in France with strong growth in inbound arrivals, and domestic and outbound flows. This has been supported by major events such as the 80th Anniversary of the Normandy landings in June and the Paris Olympics in July. Physical spectators in ...

Booking in Colombia During 2023 and 2024, there has been a noticeable increase in customers searching for destinations such as La Macarena Meta, Providencia, Tolú Sucre, Nuquí Chocó, and Buenaventura in Valle del Cauca. This trend indicates a shift towards new, undiscovered destinations that allow t ...

Booking in the United Arab Emirates Booking.com BV stands as the leading travel intermediary in the United Arab Emirates, commanding a strong presence in the local market. Following closely behind, SNTTA Emir Tours continues to hold a significant position, being one of the oldest and most trusted pl ...

Tourism Flows in Saudi Arabia Tourism flows in Saudi Arabia are evolving beyond a traditional reliance on religious tourism. This is in line with the government's efforts to diversify its economy as part of Vision 2030. A substantial investment in travel and tourism infrastructure is driving consist ...

Tourism Flows in the United Arab Emirates The United Arab Emirates is experiencing a significant boost to tourism flows through the surging Meetings, Incentives, Conferences, and Exhibitions (MICE) sector in 2024. Renowned as a major destination for MICE tourism, the perceived safe and secure enviro ...

Travel in South Korea The number of outbound departures from South Korea is set to continue to rise in 2024, drawing closer to the pre-pandemic level. One factor driving growth is that the travel payments landscape for South Korean outbound travellers has experienced significant growth in recent yea ...

Travel in Spain However, the popularity of Spain as an inbound destination has also led to renewed concerns about “overtourism” in the country, whereby the local Spanish people express displeasure about high numbers of visitors. These concerns tend to be localised in the regions with high tourism de ...

Travel in Italy Travel is set to perform very well in Italy in 2024, with increasing trends for inbound and domestic tourism, and also a positive performance for outbound travel. Italians, as well as people abroad, are willing to travel, and indeed consider it a priority; consequently, most destinat ...

Booking in Thailand Already recovering to pre-pandemic levels the previous year, across both travel intermediaries and direct suppliers, value sales of booking in Thailand continue to record healthy growth in 2024. While Agoda, Traveloka and Booking.com continue to lead online travel agencies (OTAs) ...

Booking in Japan The convenience of online booking has led to its continued growth, and this trend is expected to be maintained in 2024. However, the risks associated with booking online cannot be ignored. As the number of overseas travellers has been surging along with the end of the pandemic, prob ...

Travel in Argentina Tourism in Argentina can vary greatly from year to year based on the value of the peso against the dollar. When the exchange rate is very low, Argentina becomes a very affordable destination for international tourism, a situation primarily taken advantage of by those from neighbo ...

Tourism Flows in Hong Kong, China In 2024, travel in Hong Kong is set to maintain its upward trajectory throughout the year, with inbound arrivals continuing to recover, driven by primary source market, mainland China. The reliance on Chinese tourists is intensifying, marking a significant shift fro ...

Booking in Brazil 123 Milhas is an online travel agency that offers air tickets, lodging, and other travel services, such as packages, travel insurance, and car rental. In 2023, the company suspended its flexible date packages and air ticket issuance, known as “Promo”, which typically offered below- ...

Booking in Spain Booking in Spain continues to benefit from the rebound in tourism in 2024, with both online and offline travel intermediaries seeing a healthy performance. That said, online sales are stronger than offline, as consumers have become accustomed to the convenience which e-commerce and ...

Travel in Brazil Travel in Brazil in 2024 has been marked by growth and the resilience of the industry, reflecting the country’s more positive economic outlook compared with previous years. The unemployment rate is decreasing, inflation is more controlled, and the estimated GDP growth in 2024 is pos ...

Tourism Flows in Chile Argentina and Chile, neighbouring countries sharing a 5,308 km border, experience a high flow of tourists crossing between them, influenced by the strength of their respective currencies against the dollar. When the exchange rate is low, Argentina becomes a very affordable des ...

Tourism Flows in France The 2024 Paris Olympic Games is expected to have a positive impact on inbound and domestic tourism flows in 2024. They expect the event to have a more significant effect than when it hosted the 1998 FIFA World Cup, with the Olympics having an estimated four billion global vie ...

Travel in Mexico By the end of 2023, Mexico led Latin America in tourism's contribution to national GDP, accounting for 28.5% of the total, according to the World Travel and Tourism Council. This positioned Mexico as a leading tourist power and highlighted its significant potential. In 2024, tourism ...

Travel in the US Continued strong consumer demand for travel in the US in 2024 is allowing the industry to fight back against difficult economic conditions, but travel companies have had to adjust to shifting consumer expectations. The experience of US consumers in relation to their travel desires h ...

Travel in Saudi Arabia Amidst Vision 2030's ambitious goals to elevate tourism to a core economic sector, travel in Saudi Arabia is projected to see strong development and growth across categories in 2024. Strategic infrastructure investments, including the launch of Riyadh Air, and the expansion of ...

Travel in Australia In 2024, travel in Australia continues to experience a strong recovery in inbound arrival numbers, particularly for leisure purposes. The growth in domestic trips slowed in 2023, with this trend continuing in 2024, as travel restrictions lifted and Australians showed a strong int ...