Tourism Market Research Reports & Industry Analysis

Booking in Finland Booking sales are seeing slower growth in current value terms in 2024 after the dynamism seen in the previous two years. Although consumers remain keen to travel economic pressures have been taking their toll. Elevated inflation and rising living costs have placed a financial burd ...

Booking in Israel Booking sales are set to decline in current value terms in Israel in 2024. While locals are starting to travel more in 2024, there is still expected to be a decrease in the overall travel market, which will impact booking. The only category set to show growth is airlines, as the pr ...

Booking in Denmark 2024 is proving to be a positive year for booking in Denmark, supported by Danes travelling more with increases in both outbound and domestic trips compared to 2023. Spending is also on the up thanks to higher prices, though the worst of inflation seems to be over. In business tra ...

Booking in Taiwan Retail sales of bookings are expected to continue growing in constant value terms in 2024, albeit at a slower rate than in 2023, when there was a release of pent-up consumer demand. Japan represents the top destination for Taiwanese travellers, with the ongoing depreciation of the ...

Tourism Flows in Peru In 2024, Peru witnesses a significant growth in foreign tourist arrivals, successfully overcoming the low performance of 2023, which had been heavily impacted by internal challenges. Despite this positive trend, the number of international visitors remains considerably below pr ...

Booking in New Zealand In 2024, booking sales in New Zealand are set to record a double-digit increase. As New Zealand emerges from the pandemic and reopens its borders, international business travel has seen a substantial resurgence, even as the domestic market faces significant challenges. Busines ...

Travel in Greece Greece’s tourism industry remains vibrant and dynamic, with increasing flows year on year. However, the rising cost of travel is beginning to impact overall industry performance. Notably, flight costs have surged, especially during the peak season starting in late June, which has ex ...

Tourism Flows in Kenya In 2024, tourism flows in Kenya are expected to recover to pre-pandemic levels, in terms of inbound arrivals, outbound departures and domestic tourism. Domestic tourism is supported by government and private sector initiatives such as discounted packages and special offers. In ...

Tourism Flows in the Philippines Inbound arrivals in the Philippines shows healthy double-digit growth in 2024, as the travel industry normalises after the disruptions created by the pandemic and the following rebound in global mobility. However, a full recovery to pre-pandemic inbound arrival level ...

Booking in Belgium Booking is performing very well in Belgium in 2024 with a new post-pandemic record. Indeed, even if the economic situation is not always easy, it seems that the travel budget of Belgian families has not been affected much. Actually, even if they do look to save a little by going t ...

Tourism Flows in Canada Canadians are facing economic challenges in 2024 and have growing concerns about the cost of living, rising transportation expenses, the weakened Canadian dollar, and a potential loss of income or unemployment. Despite these concerns the number of domestic trips continues to ...

Travel in Colombia Colombia is an established player in the global travel industry, having become a premier tourist destination. In 2023, it achieved the sixth position worldwide for international tourist arrivals, being the second most visited country in Latin America, after South America. Followin ...

Travel in Thailand Over the first half of 2024, Thailand's inbound arrivals had yet to reach pre-pandemic levels, primarily due to the slow recovery of Chinese tourism, which traditionally is a strong source market. Visitors from China remain significantly below 2019 levels, and are not expected to ...

Travel in Vietnam In 2024, Vietnam has implemented measures to promote domestic tourism, and to attract international tourists. Examples include the expansion of visa exemption, a successful tourism promotion programme, the launch of new tourist products related to culture and heritage, sports event ...

Tourism Flows in Brazil Travel in Brazil in 2023 was marked by robust growth and resilience, reflecting the country’s positive economic outlook compared with previous years, and the complete end of the COVID-19 pandemic. The unemployment rate was declining, inflation slowed down, and GDP grew. On th ...

Tourism Flows in Vietnam In 2024, Vietnam is set to experience a significant rise in inbound arrivals. In addition to continued recovery after the pandemic, this can be attributed to the government’s implementation of policies aimed at attracting more foreign tourists. These policies include favoura ...

Tourism Flows in South Korea The number of outbound departures from South Korea is set to continue to rise in 2024, moving closer to the pre-pandemic level. One factor driving growth is that the travel payments landscape for South Korean outbound travellers has witnessed rapid growth, fuelled by fie ...

Tourism Flows in Indonesia Inbound tourism is seeing strong double-digit growth in Indonesia in 2024, although this performance is slowing down and stabilising compared to the post-pandemic travel and tourism rebound seen in the recent review period. It is also noted that the industry has yet to rea ...

Travel in France 2024 has been an excellent year for travel in France with strong growth in inbound arrivals, and domestic and outbound flows. This has been supported by major events such as the 80th Anniversary of the Normandy landings in June and the Paris Olympics in July. Physical spectators in ...

Booking in Colombia During 2023 and 2024, there has been a noticeable increase in customers searching for destinations such as La Macarena Meta, Providencia, Tolú Sucre, Nuquí Chocó, and Buenaventura in Valle del Cauca. This trend indicates a shift towards new, undiscovered destinations that allow t ...

Booking in the United Arab Emirates Booking.com BV stands as the leading travel intermediary in the United Arab Emirates, commanding a strong presence in the local market. Following closely behind, SNTTA Emir Tours continues to hold a significant position, being one of the oldest and most trusted pl ...

Tourism Flows in Saudi Arabia Tourism flows in Saudi Arabia are evolving beyond a traditional reliance on religious tourism. This is in line with the government's efforts to diversify its economy as part of Vision 2030. A substantial investment in travel and tourism infrastructure is driving consist ...

Tourism Flows in the United Arab Emirates The United Arab Emirates is experiencing a significant boost to tourism flows through the surging Meetings, Incentives, Conferences, and Exhibitions (MICE) sector in 2024. Renowned as a major destination for MICE tourism, the perceived safe and secure enviro ...

Travel in South Korea The number of outbound departures from South Korea is set to continue to rise in 2024, drawing closer to the pre-pandemic level. One factor driving growth is that the travel payments landscape for South Korean outbound travellers has experienced significant growth in recent yea ...

Travel in Spain However, the popularity of Spain as an inbound destination has also led to renewed concerns about “overtourism” in the country, whereby the local Spanish people express displeasure about high numbers of visitors. These concerns tend to be localised in the regions with high tourism de ...