Tourism Market Research Reports & Industry Analysis

Booking in Portugal Following a record-breaking year in booking in 2023 for many industry players in Portugal, expectations for 2024 were initially cautious due to the complex global situation. The ongoing war in Ukraine, the emergence of other conflicts around the world, persistent inflation, eleva ...

Travel in Israel In 2024, travel in Israel has been strongly impacted by the Israel-Hamas War. When the war broke out in October 2023, tourist travel into Israel nearly completely stopped, while locals also stopped travelling abroad. Many locals were called into the military reserves, and were unabl ...

Travel in Canada Canada’s travel industry continues to see robust growth in 2024 with sales, inbound arrivals and outbound departures all set to exceed pre-pandemic levels. Despite this, a challenging economic environment and high inflation, has resulted in travel seeing slower growth in 2024 compar ...

Travel in Denmark 2024 is proving to be a good year for travel to, from and within Denmark, as post-pandemic recovery continues apace. Inflation is normalising following the outbreak of war in Ukraine and its initial impact on the economy. In 2024, Denmark’s economy is performing well, with the coun ...

Travel in Belgium Travel continues to perform very well in Belgium in 2024. Indeed, the market is set to see a new record in sales for outbound departures during the year. The main reason for this is the changes made to school holidays in the French-speaking part of Belgium, which is still having a ...

Travel in Finland Inbound and outbound travel continues on the path to recovery in 2024 with the number of trips gradually moving towards pre-pandemic levels, although domestic travel remains the largest area. Many consumers continue to visit their summer cottages, friends and relatives rather than ...

Travel in Peru Travel in Peru has continued its significant growth in 2024. While the arrival of foreign tourists has increased markedly compared to the previous year, pre-pandemic levels have not yet been fully restored. This growth in foreign visitors can be attributed to the resolution of issues ...

Travel in Taiwan The travel industry in Taiwan is poised for continued recovery in 2024, driven by high volumes of inbound arrivals and outbound departures of Taiwanese tourists. In June 2024, the Taiwanese government launched a new tourism brand, ""Taiwan - Waves of Wonder,"" in an attempt to boost ...

Travel in Egypt Egypt witnessed a surge in travel flows over 2023 as the country continued its post-pandemic recovery and international tourists returned. The positive trend continues in 2024 with Egypt on track to receive an impressive 16.2 million tourists aided by a wide range of marketing initia ...

Travel in Ecuador Travel in Ecuador continues to recover from the harsh impact of the pandemic although inbound arrivals remain below 2019 levels. The Ecuadorian travel industry faces significant challenges from the high level of insecurity in the country. At the start of 2024, the country experienc ...

Tourism Flows in Ecuador Tourism flows in Ecuador continue to recover from the pandemic in 2024. However, Ecuador has faced new security challenges in recent years due to insecurity and higher crime rates in the country. Security concerns have hampered domestic tourism to provinces where crime is pe ...

Booking in Ecuador Online bookings continue to gain share in Ecuador, especially with the ascendancy of Generation Z consumers, who are entering the workforce with augmented purchasing power. As this tech-savvy generation asserts its influence in the travel domain, the online channel is gathering mo ...

Travel in the Philippines Inbound arrivals to the Philippines are stabilising in 2024, as travel conditions normalise after the disruptions created by the pandemic and the following rebound in global mobility. That said, despite surpassing government targets in 2023, a full recovery to pre-pandemic ...

Booking in the Philippines The Philippines travel industry anticipates double-digit growth in bookings in 2024, as seen in the data, driven by strong demand for both domestic and international trips. According to the Philippine Travel Agencies Association, the surge in foreign trips among local cons ...

Booking in Peru In recent years, booking services in Peru have shown significant growth, effectively recovering to pre-pandemic levels. This recovery has been primarily driven by the online sales channel, which has seen dynamic activity. Online intermediaries have not only ramped up their commercial ...

Booking in Kenya Mobile and online bookings continue to dominate the travel booking landscape in Kenya. This trend is driven by the increasing availability of mobile apps and the convenience they offer to consumers. With more Kenyans owning smartphones and gaining access to the internet, mobile book ...

Travel in New Zealand Rising travel costs and inflation-induced cost of living pressures fail to dampen the demand for New Zealanders wanting to travel overseas, with outbound travel numbers reaching record levels towards the end of the review period. According to Statistics New Zealand, 328,100 New ...

Travel in the Netherlands The Netherlands is enjoying another strong year of travel flows in terms of inbound arrivals and outbound departures, fuelled by rising disposable income and economic growth that was better than expected in both the Netherlands and source countries. Most tourists have fully ...

Travel in Kenya Travel in Kenya is witnessing robust growth driven by both domestic and international tourism. Domestic travel is being fuelled by infrastructure upgrades and a growing middle class that is increasingly interested in exploring local attractions. Domestic tourism has been particularly ...

Tourism Flows in Belgium Tourism flows are still progressing in Belgium in 2024. Outbound departures from residents are still increasing and are now higher than before the COVID-19 crisis. Meanwhile, Belgium as a destination is set to see further growth in inbound arrivals in 2024, increasing number ...

Tourism Flows in the Netherlands Tourism flows in the Netherlands are shifting as more Dutch consumers choose foreign travel over domestic leisure trips. The growth in inbound arrivals is slowing in 2024, although the number of trips is still well above 2019 levels. Neighbouring Belgium and Germany ...

Tourism Flows in New Zealand Despite the significant cost-of-living pressures and rising travel costs, outbound tourism from New Zealand continues to flourish, defying expectations and reaching unprecedented levels in early 2024. Data from Statistics New Zealand highlights that in January 2024, the ...

Tourism Flows in Finland Inbound arrivals continue to see dynamic double-digit growth in terms of number of trips in 2024, albeit numbers are unlikely to reach pre-pandemic levels. The measures taken to control the spread of COVID-19 led to a steep decline in inbound travel, but numbers have been re ...

Tourism Flows in Israel Inbound arrivals are set to see a marked fall in numbers in Israel in 2024, while outbound departures are expected to witness a slight increase. Incoming tourism saw a strong recovery in 2023, though numbers were still lower than the peak seen in 2019, immediately before the ...

Tourism Flows in Denmark Tourism flows in Denmark is performing well in terms of inbound travel again in 2024. Within the wider regional context, Denmark’s recovery from the COVID-19 impact has been impressive since restrictions were lifted. As such, though growth is strong in 2024, inbound flows ma ...