Tourism Market Research Reports & Industry Analysis

The 78-page 2025 Traveler Accommodation Market Research Report is one of the most comprehensive and in-depth assessments of the industry in the United States with over 100+ data sets covering 2016-2029. This Kentley Insights report is full of industry insights including historical and forecasted mar ...

The 78-page 2025 Other Traveler Accommodation Market Research Report is one of the most comprehensive and in-depth assessments of the industry in the United States with over 100+ data sets covering 2016-2029. This Kentley Insights report is full of industry insights including historical and forecast ...

Retail value sales of bookings in Singapore are projected to record double-digit growth in 2025, outpacing overall outbound spending and driving a considerable increase in share within total outbound spend. Travel agencies are observing changes in travel behaviours in Singapore, which is shifting to ...

Inbound arrivals is expected to record another year of strong growth in Singapore in 2025, surpassing pre-pandemic value levels seen in 2019. However, arrival volume growth is more modest, reaching only 88% of 2019 levels, and showing a clear deceleration compared to 2024. Euromonitor International' ...

In 2025, Singapore is expected to see another year of strong growth in arrival value, although arrival volume will continue to lag behind. The weak performance in volume will be mainly influenced by Singapore’s primary source markets, China and Indonesia, where challenging domestic economic conditio ...

Inbound arrivals to Bulgaria are expected to continue rising in 2025, supported by growing awareness of the country as an affordable yet high-quality travel destination. Improvements in service standards and a diversified tourism offer, combined with competitive pricing, are further enhancing the co ...

Croatia’s travel industry recorded moderate growth in 2025, maintaining the positive trajectory of the previous year but at a slower pace. Inbound tourism remained the main growth driver, supported by efforts to position Croatia as a year-round destination and reduce dependence on peak-season coasta ...

Bookings in Bulgaria are expected to continue rising in current value terms in 2025. However, for most local consumers, price is a key factor when planning and choosing holidays. While inflationary pressures are easing, household budgets remain constrained, prompting more travellers to opt for self- ...

Travel in Bulgaria is expected to continue expanding in current value terms in 2025, although at a more moderate pace compared to the strong post-COVID rebound seen earlier in the review period. Growth is being supported by rising inbound tourism, driven by the rising perception of the country as a ...

Booking activity in Croatia continued to expand in 2025, supported by consumers’ growing preference for flexible and personalised travel options. While demand for travel remained strong, growth was slightly more moderate compared with the previous year, reflecting a stabilising market following a pe ...

Inbound arrivals to Croatia rose steadily in 2025, reflecting continued recovery and stable performance in the tourism sector. Traditional source markets such as Germany, Austria, Slovenia, Hungary, Czechia, and Slovakia remained dominant, though their growth momentum softened as rising service pric ...

Travel in Hungary is maintaining positive growth in 2025, supported by a surge in both international and domestic tourism, lodging infrastructure investments, and evolving consumer preferences. Euromonitor International's Travel in Hungary report offers a comprehensive guide to the size and shape of ...

The year 2025 saw a steep contraction in Thailand’s inbound arrivals, with the downturn attributed to decline across of number of source markets in Asia-Pacific, Europe. This major slump was driven by a handful of interconnected challenges, most notably the persistent concerns surrounding personal s ...

Thailand's booking category posted robust growth in 2025 supported by higher average expenditure. Travellers are increasingly utilising online channels, particularly mobile apps offered by both major international Online Travel Agencies (OTAs) like Agoda and Booking.com, and regional players like Tr ...

Booking sales have slowed in recent years compared to the dynamism seen during the aftermath of the COVID-19 pandemic. Czechs book their holiday through a mix of online platforms and traditional travel agencies. Online booking is increasingly popular, with platforms like Booking.com or Expedia used ...

Travel in the Czech Republic is poised to witness steady value growth in 2025. Inbound arrivals are rising well driven by the growing interest in Czechia’s cultural heritage, sustainable tourism, and nature-based activities. Prague remains the primary tourism magnet followed by South Moravia and the ...

Inbound arrivals to Poland rose again in 2025, though at a slower rate than the sharp rebound seen in the previous two years, as the market approached pre-pandemic maturity. Leisure travel continued to account for the majority of inbound trips, supported by Poland’s reputation as an affordable, acce ...

Retail value sales of booking are showing a healthy performance in Hungary in 2025, driven by cautious optimism. After several years of turbulence spurred by the COVID-19 pandemic and broader economic instability, both domestic and international travel are on a steady rebound, with industry players ...

Bookings are expected to continue rising in current value terms in 2025. However, higher inflation and a weakening economic climate are prompting some travellers to opt for shorter breaks or more affordable destinations. At the same time, a growing number of consumers are choosing long-haul and off- ...

Retail value sales of booking in Poland rose in 2025, though growth was slightly slower than in 2024 as the market began to stabilise after two consecutive years of strong expansion. Polish consumers continued to demonstrate a willingness to invest in leisure travel, viewing holidays as a key compon ...

Inbound arrivals to Slovakia are expected to continue rising in 2025, with the main source markets -the Czech Republic, Poland, Germany, and Hungary - benefiting from strong geographic proximity, well-developed transport connections, and cultural affinities. Growth is also being driven by a moderate ...

In 2025, travel in Poland recorded steady growth across both inbound and outbound segments, though momentum moderated following the strong post-pandemic rebound of 2023-2024. Inbound arrivals almost fully recovered to pre-pandemic levels, led by travellers from Germany and Ukraine, which together ac ...

Travel in Slovakia is expected to continue expanding in terms of both number of trips and current value in 2025, albeit at a slightly slower pace than in the previous year. Recently introduced macroeconomic measures aimed at reducing public spending and national debt have contributed to higher infla ...

Inbound arrivals are seeing small growth in Hungary in 2025. Most tourists visiting Hungary arrive from neighbouring countries or those within close proximity—typically just a few hours' drive or a short flight away—and there has been no significant change in the leading source markets. Of course, o ...

Inbound tourism to India is experiencing a slowdown in overall growth in 2025. The US and Bangladesh continue to rank amongst the leading source markets. American travellers are attracted to India’s rich cultural heritage, spiritual tourism - including yoga and pilgrimage sites - and unique wellness ...