Tourism Market Research Reports & Industry Analysis

Global tourism is entering a new era defined by personalisation, purpose, regeneration and diversification. From AI-enabled travel experiences to sustainable growth models and multi-market connectivity, 2025 trends reveal how innovation, inclusion and intentionality are reshaping value creation and ...

The global travel industry continues to evolve amid economic uncertainty, geopolitical shifts and climate pressures. Despite these challenges, the industry remains resilient, reaching USD2.9 trillion in 2025 as demand for authentic, wellness-driven and tech-enabled experiences rises. Digitalisation ...

The 78-page 2025 Traveler Accommodation Market Research Report is one of the most comprehensive and in-depth assessments of the industry in the United States with over 100+ data sets covering 2016-2029. This Kentley Insights report is full of industry insights including historical and forecasted mar ...

The 78-page 2025 Other Traveler Accommodation Market Research Report is one of the most comprehensive and in-depth assessments of the industry in the United States with over 100+ data sets covering 2016-2029. This Kentley Insights report is full of industry insights including historical and forecast ...

Inbound tourism arrivals to Israel have fallen in 2025 and continue to decline, primarily due to ongoing national security challenges. The persistent instability - exacerbated by the recent escalation with Iran - has led to widespread travel warnings, flight cancellations and a sharp drop in interna ...

In 2025, online bookings in Mexico saw explosive growth. Travellers increasingly turned to digital platforms such as websites, apps, and online travel agencies to plan and book flights, hotels, and vacation packages with unmatched convenience. The uptick in searches and bookings for Mexican urban an ...

By mid-2025, Mexico had experienced a notable uptick in international tourism following the COVID-19 pandemic. Inbound tourism from the United States continued to dominate, with arrivals increasing compared to the previous year of the review period and significantly exceeding pre-pandemic levels. Ar ...

South Africa’s travel industry is recording further rises in 2025, reflecting a solid growth in both inbound and outbound tourism, renewed confidence in air connectivity and the consolidation of a more digital, purpose-driven travel ecosystem. Inbound arrivals continue to rise, buoyed by regional st ...

Retail value sales of booking are increasing in Israel, in 2025. The ongoing war has had a significant impact on tourism activity, including a reduced number of available flights. In 2024, Israelis travelled less both abroad and domestically due to the war. However, as the conflict continued and saw ...

Travel in Ireland continued to perform well in 2025. Ireland’s appeal as a tourist destination lies in the unspoilt beauty of the landscape of the Emerald Isle, especially its wild Atlantic coastline. Ireland is also associated with its culture heritage and pub scene. A domestic tourism trend is a g ...

Value sales are rising for booking in South Africa in 2025, reflecting a marked shift toward premium, experience-led and purpose-driven travel. Despite inflationary pressures and uncertainty surrounding VAT adjustments, travellers continue to prioritise value and meaning in their travel decisions. T ...

Tourism flows in Ireland performed well during 2025, continuing the recovery from the slump caused by the Coronavirus (COVID-19) crisis. Domestic tourism in Ireland has been characterised by more frequent, but shorter trips during 2025. This has enabled domestic travel to post the highest rise in tr ...

Despite rising value sales, in 2025, the Israeli travel industry continues to experience a significant downturn, primarily driven by the prolonged impact of the regional conflict that escalated in late 2023. The situation has recently been further exacerbated by the war with Iran, which has compound ...

Despite a challenging political and economic environment, travel in Mexico maintained positive momentum in 2025, reinforcing the trend observed in 2024 and strengthening the industry’s contribution to the national GDP. This dynamism was closely linked to the intense commercial exchange and mobility ...

Booking in Ireland benefits as travel continues to be a prioritised spending area for Irish consumers, enabling retail value sales to continue to increase at a strong rate during 2025. Travelling to long haul destinations outside of Europe continued to gain popularity. Travel to the US has increased ...

Inbound tourism to South Africa has strengthened in 2025, driven by robust regional demand, proactive destination marketing and expanding connectivity. African source markets remain the backbone of growth, with neighbouring countries providing a resilient base of visitors through land travel, cross- ...

Global Theme Park Tourism Market to Reach US$112.6 Billion by 2030 The global market for Theme Park Tourism estimated at US$60.4 Billion in the year 2024, is expected to reach US$112.6 Billion by 2030, growing at a CAGR of 10.9% over the analysis period 2024-2030. Independent Traveler, one of the se ...

Retail value sales of bookings in Singapore are projected to record double-digit growth in 2025, outpacing overall outbound spending and driving a considerable increase in share within total outbound spend. Travel agencies are observing changes in travel behaviours in Singapore, which is shifting to ...

Inbound arrivals is expected to record another year of strong growth in Singapore in 2025, surpassing pre-pandemic value levels seen in 2019. However, arrival volume growth is more modest, reaching only 88% of 2019 levels, and showing a clear deceleration compared to 2024. Euromonitor International' ...

In 2025, Singapore is expected to see another year of strong growth in arrival value, although arrival volume will continue to lag behind. The weak performance in volume will be mainly influenced by Singapore’s primary source markets, China and Indonesia, where challenging domestic economic conditio ...

Inbound arrivals to Bulgaria are expected to continue rising in 2025, supported by growing awareness of the country as an affordable yet high-quality travel destination. Improvements in service standards and a diversified tourism offer, combined with competitive pricing, are further enhancing the co ...

Croatia’s travel industry recorded moderate growth in 2025, maintaining the positive trajectory of the previous year but at a slower pace. Inbound tourism remained the main growth driver, supported by efforts to position Croatia as a year-round destination and reduce dependence on peak-season coasta ...

Bookings in Bulgaria are expected to continue rising in current value terms in 2025. However, for most local consumers, price is a key factor when planning and choosing holidays. While inflationary pressures are easing, household budgets remain constrained, prompting more travellers to opt for self- ...

Travel in Bulgaria is expected to continue expanding in current value terms in 2025, although at a more moderate pace compared to the strong post-COVID rebound seen earlier in the review period. Growth is being supported by rising inbound tourism, driven by the rising perception of the country as a ...

Booking activity in Croatia continued to expand in 2025, supported by consumers’ growing preference for flexible and personalised travel options. While demand for travel remained strong, growth was slightly more moderate compared with the previous year, reflecting a stabilising market following a pe ...