Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
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Beauty and Personal Care in Kazakhstan
... from the ongoing war in Ukraine. While inflation remained elevated, consumer spending on non-essential goods like beauty and personal care continued to recover from disruptions caused by the COVID-19 pandemic. Euromonitor International's Beauty and Personal ... Read More
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Men's Grooming in Peru
... interest among men in personal care products specifically formulated for their needs, which are becoming more widely available across retail channels. Euromonitor International's Men's Grooming in Peru report offers a comprehensive guide to the size ... Read More
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Men's Grooming in Croatia
... saw the strongest performance in 2024, while men’s skin care also enjoyed a positive performance. Premium men's bath and shower is another well-performing category, in line with premiumisation trends and the demand for pleasant scents. ... Read More
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Men's Grooming in Dominican Republic
... the purchasing decisions of beauty and personal care products for their use than seen in previous generations, with the latter more inclined to use products purchased for them by their partners, or those for general ... Read More
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Men's Grooming in Bosnia and Herzegovina
... and blades, was the largest men’s grooming segment, as they are used daily. In addition, men are increasingly investing more in products such as oils, balms and conditioners to keep their facial hair healthy and ... Read More
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Men's Grooming in Colombia
... by a return to active lifestyles post-pandemic. High temperatures boosted the use of men’s deodorants; however, the primary drivers were changes related to cream formats from Speed Stick and gel sticks by Gillette, which entered ... Read More
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Men's Grooming in Belgium
... men’s skin care and hair care, provided a boost to sales. On the other hand, men’s shaving was characterised by a high level of maturity, and registered a negative performance in the final year of ... Read More
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Men's Grooming in Costa Rica
... raise pricing. Products designed specifically for men continue to proliferate in Costa Rica. Moreover, men´s grooming brands are increasingly visible on store shelves in supermarkets, as well as in e-commerce. Euromonitor International's Men's Grooming in ... Read More
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Men's Grooming in Uzbekistan
... volume growth was more muted. Men’s fragrances accounted for most value sales and also registered the highest value growth. In particular premium men’s fragrances are seen as a status symbol and this supported value sales. ... Read More
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Men's Grooming in Vietnam
... paying more attention to selecting the right products for their personal grooming routines. This shift is being fuelled by the rising influence of social media, beauty influencers, and targeted marketing campaigns that promote skin care, ... Read More
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Men's Grooming in Hong Kong, China
... embracing self-care practices, leading to improving demand for grooming products. These consumers increasingly recognise the importance of personal grooming for their overall wellbeing and confidence, leading to a greater acceptance and demand for associated products. ... Read More
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Beauty and Personal Care in Cambodia
... has enhanced consumer purchasing power, leading to increased spending on beauty and personal care products. Euromonitor International's Beauty and Personal Care in Cambodia report offers a comprehensive guide to the size and shape of the ... Read More
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Beauty and Personal Care in El Salvador
... Central Reserve Bank (BCR) this country closed with a CPI of 0.3%, being the lowest in the previous four years. Although the country showed macroeconomic stability, it continued to face challenges in social development. According ... Read More
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Men's Grooming in Azerbaijan
... with more men using specialised products for hair, beard, and skin care. This reflects a broader trend toward increased personal attention to hygiene and appearance. Euromonitor International's Men's Grooming in Azerbaijan report offers a comprehensive ... Read More
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Men's Grooming in Singapore
... Men’s razors and blades continued to account for the highest value sales in this year, as these are basic daily-use products for many men. Meanwhile, men’s pre-shave saw the strongest growth, which is indicative of ... Read More
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Men's Grooming in Denmark
... continued to expand in 2024. It is becoming increasingly common, especially among younger Danish men, to own several premium fragrances for different occasions, which supports ongoing expansion. Premium men’s deodorants recorded the highest growth in ... Read More
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Men's Grooming in Ecuador
... and skin care solutions. The influence of social media has played a key role in encouraging men to adopt more comprehensive grooming routines. Brands are responding by expanding their product lines to meet this demand, ... Read More
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Men's Grooming in Taiwan
... in volume sales. Electric razors continue to gain share from manual razors amid developments from Xiaomi, Panasonic, and Sampo. Men appreciate the practical benefits regarding efficiency and affordable pricing. The hot weather in Taiwan provided ... Read More
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Men's Grooming in Mexico
... more caution with their spending on personal care products. This focus on premium products was also reflected in strong growth from premium men’s hair care, premium skin care, and premium fragrances. This confirmed the growing ... Read More
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Men's Grooming in China
... gender-specific marketing, with many opting to purchase unisex skin care and cleansing products instead. Euromonitor International's Men's Grooming in China report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Men's Grooming in Bulgaria
... the premium and mass segments proved attractive to consumers thereby stimulating sales. Men’s grooming is still developing in Bulgaria as traditionally men only use essential personal care products. Younger generations like Generation Z and Generation ... Read More
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Men's Grooming in Poland
... grooming as an essential part of contemporary self-care and wellness rather than mere vanity. This trend is especially evident among younger consumers and those in urban professions. Factors such as rising incomes, improved product awareness, ... Read More
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Men's Grooming in Finland
... in premium men’s grooming, with the latter being more sensitive to economic fluctuations. Men’s shaving, which accounts for the largest share of value sales within overall men’s grooming, saw slower growth than was recorded for ... Read More
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Men's Grooming in Hungary
... Mass and premium men’s fragrances have demonstrated much stronger growth than women’s, a trend expected to continue in the early forecast years. This is driven by increased investment in ATL and BTL campaigns specifically targeting ... Read More
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Men's Grooming in Japan
... brands. While men’s hair care, the largest category within men’s grooming, experienced a slowdown in value growth due to the saturation of booming emerging brands, and intensified competition, men’s deodorants recorded the most dynamic value ... Read More
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