Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
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Men's Grooming in the Philippines
... more physical activity and increased mobility. Men are taking part in sports and fitness activities on a more regular basis. This not only led to men taking showers more frequently thus boosting sales of men’s ... Read More
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Men's Grooming in Malaysia
... grooming products and routines and the offer of specialised products. As a result, the categories of men’s grooming in Malaysia registered strong-to-dynamic retail volume and current value growth in 2024. Euromonitor International's Men's Grooming in ... Read More
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Men's Grooming in Thailand
... in Thailand is also leading to increased spending on grooming products. Brands are investing in more sophisticated and advanced formulas targeting men, with skin care, hair care and colour cosmetics expanding in terms of male-focused ... Read More
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Men's Grooming in Switzerland
... beauty and personal care categories, such as price increases resulting from the rising costs of raw materials, packaging, energy, production and logistics. Euromonitor International's Men's Grooming in Switzerland report offers a comprehensive guide to the ... Read More
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Beauty and Personal Care in Sri Lanka
... with Sri Lanka continuing to experience elevated inflation. As well as economic considerations, the market in Sri Lanka is also being shaped by a combination of changing consumer preferences and growing awareness of personal health ... Read More
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Men's Grooming in Ireland
... care, beard care, and premium fragrances, with many men trading up to products offering added skin benefits or modern packaging. The continued blurring of gendered marketing also allowed brands to expand their appeal across a ... Read More
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Men's Grooming in Turkey
... wellness routines. These practices are increasingly viewed as preventative measures for maintaining health and wellbeing, rather than solely for aesthetic or appearance purposes. This shift has fostered a wider acceptance of men's grooming, leading male ... Read More
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Men's Grooming in Greece
... and personal care. However, the momentum that had previously been driven by targeted innovation and marketing of men-specific toiletries appeared to decline during 2024. As such, growth was largely underpinned by broader dynamics within beauty ... Read More
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Men's Grooming in Romania
... New product launches in both the premium and mass segments have attracted new consumers. Men’s grooming is still very much developing in Romania, as traditionally men use only essential personal care products. Younger generations, like ... Read More
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Men's Grooming in Canada
... popularity of barbershop experiences, such as those offered by the Tommy Gun’s barbershop chain, which expanded its footprint during the year to meet demand for curated grooming services. The ongoing popularity of beards continues to ... Read More
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Men's Grooming in Saudi Arabia
... and a strong consumer preference for high-quality scents. Fragrance plays a vital role in daily grooming and social identity, with many men investing in premium options that reflect status, personality, and tradition. Demand for premium ... Read More
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Beauty and Personal Care in Ethiopia
... rising awareness and consumer interest, inflationary pressures, and exchange rate liberalisation. Social media continued to play an instrumental role in shaping product awareness and driving trends across categories, with influencers providing skin, hair, and fragrance ... Read More
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Beauty and Personal Care in Jordan
... due to the Israel-Hamas war, which resulted in a notable shift toward local alternatives. Euromonitor International's Beauty and Personal Care in Jordan report offers a comprehensive guide to the size and shape of the market ... Read More
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Men's Grooming in Argentina
... triple-digit inflation rate. Argentinian consumers sought to save money by replacing men-specific products with ones designed for the whole family. Furthermore, men extended the use of products more than recommended, such as razors and blades, ... Read More
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Men's Grooming in Georgia
... market now offers a wide variety of specialised products tailored for men, ranging from skin care and hair care to fragrances, which has further stimulated category growth. Euromonitor International's Men's Grooming in Georgia report offers ... Read More
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Men's Grooming in Serbia
... like Instagram and TikTok, along with celebrity endorsements, have also inspired men to invest more in grooming products. As a result, companies are launching more products tailored to men's specific needs, such as beard care, ... Read More
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Men's Grooming in North Macedonia
... to limit the impact and slow down retail price growth. However, the persistent rise in prices caused dissatisfaction among consumers. Despite facing inflationary pressures and the challenges posed by negative demographic trends, in... Euromonitor International's ... Read More
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Men's Grooming in Guatemala
... use of such products. This generational change supported the sustained growth of category in 2024. Euromonitor International's Men's Grooming in Guatemala report offers a comprehensive guide to the size and shape of the market at ... Read More
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Men's Grooming in Israel
... price competition and bolstering consumer confidence and purchasing power, volume growth was up modestly on the previous year. This improvement was also supported by rising image-consciousness among Israeli men, particularly younger demographics who are regularly ... Read More
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Men's Grooming in Italy
... routines in Italy. However, there have been changes in the perception of male personal care with an increase in the social acceptance of more complex grooming routines. This has led to an increase in the ... Read More
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Men's Grooming in Kazakhstan
... oils and hair styling solutions. These developments reflect a growing awareness among Kazakhstani men of the importance of skin and hair care tailored to their specific needs. Euromonitor International's Men's Grooming in Kazakhstan report offers ... Read More
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Men's Grooming in Slovenia
... 30s and 40s to grow beards, which negatively impacted the largest category: men’s shaving. Many consumers in this age group rely on electric beard trimmers to maintain a neat, well-groomed appearance. Advancements in shaving technology ... Read More
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Beauty and Personal Care in Laos
... fluctuations have become common, leading to unpredictable pricing on all beauty and personal care products. Small local grocers are particularly affected, with many reducing their stock levels due to these economic pressures. Euromonitor International's Beauty ... Read More
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Beauty and Personal Care in Myanmar
... Myanmar, persisted throughout 2024, with the Asian Development Bank forecasting around 20.7% inflation for the year. The Myanmar Kyat remained sharply depreciated against major currencies such as the US dollar, making imported goods more expensive ... Read More
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Beauty and Personal Care in Qatar
... Growth was driven by several factors, including increased consumer interest in personal wellness and premium and luxury products. Key trends like the growing demand for natural and organic products and a strong preference for local ... Read More
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