Men's HBC Market Research Reports & Industry Analysis
Bath Products
Men’s bath products include bar soap, liquid soap, bath gel, bath salts, and body wash. The most widely used products are the soaps, though body washes have gained prominence. Men also account for a small degree of consumption of traditionally less masculine bath items such as bath oils and other additives, bubble bath, guest soaps, etc.
Deodorant
Men’s deodorant includes both simple deodorants, which neutralize or mask the odor of underarm perspiration (i.e., sweat); and antiperspirants, which actually cause pores to close.
Haircare
Of all the haircare products used by men (including shampoos, conditioners, haircolor, etc.), styling products are the likeliest to be male specific; yet this depends on cultural considerations, as well as on individual brand positionings. Styling products are any preparations that hold or sculpt men’s hair, among them creams, foams, gels, liquids, mousse, oils, pastes, pomades, sprays (aerosols or pumps), and waxes.
Shaving Products
Male-specific brands of shave cream and razors and after-shave lotion might be the first examples that come to mind when one thinks of men’s grooming products. Yet many men opt for natural/organic or prestige versions of shave cream and after-shave that often happen to be unisex. Increasingly, however, marketers in the natural/organic and prestige spheres are extending their brands with male-specific collections.
Skincare Products
The men’s skincare products category encompasses acne-fighting preparations, anti-aging serums, astringents, exfoliants, eye creams, facial cleansers, foot scrubs, hand and body lotions, masques, moisturizers, night creams, soothing balms, suncare products, self-tanning products, toners, and so on. The available assortment of male-specific versions of these products is steadily expanding.
Men's HBC Industry Research & Market Reports
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South Africa Male Toiletries Market Summary, Competitive Analysis and Forecast to 2027
... forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of ... Read More
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Germany Male Toiletries Market Summary, Competitive Analysis and Forecast to 2027
... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's ... Read More
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Europe Male Toiletries Market Summary, Competitive Analysis and Forecast to 2027
... profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & colognes, men's ... Read More
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Scandinavia Male Toiletries Market Summary, Competitive Analysis and Forecast to 2027
... forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of ... Read More
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South Korea Male Toiletries Market Summary, Competitive Analysis and Forecast to 2027
... 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Key Highlights The male toiletries market consists of retail sales of aftershaves & ... Read More
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Men's Grooming in Brazil
... demand for men’s fragrances, and although there was a slight decline in 2021, sales remained higher than the pre-pandemic level. The difficulties faced by consumers during the most restrictive years of the COVID-19 pandemic led ... Read More
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Men's Grooming in India
... factors, including fluctuating commodity prices, and transportation issues. Brands are trying to explore local sourcing strategies to minimise the impact of supply chain disruptions and manage inflationary pressures. Despite inflationary pressures, brands are making e... ... Read More
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Men Personal Care Products Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 - By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
... Africa) The global men personal care products market is experiencing remarkable growth opportunities due to the increasing concerns around men's personal hygiene, personal grooming, and self-care. The phenomenal rise of the e-commerce industry has opened ... Read More
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Male Toiletries Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028
... reach US$ 31.3 Billion by 2028, exhibiting a growth rate (CAGR) of 2.9% during 2023-2028. Male toiletries are products utilized by men for maintaining their personal hygiene. They comprise oils, shampoos, deodorants, conditioners, soaps, face ... Read More
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Men's Grooming in Germany
... office, men in Germany not only resumed the consumption of some products that they did not use as much during their time at home – such as men’s shaving products or men’s fragrances – but ... Read More
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Men's Grooming in Kenya
... rising awareness of the importance of personal care and hygiene. As such, this is supporting men’s grooming overall, which also gives a boost the beauty and personal care industry in the country as the consumer ... Read More
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Men's Grooming in Austria
... of the Coronavirus (COVID-19) pandemic. The improved performance of men’s grooming can be attributed to the relaxation of COVID-19 regulations, on the one hand, and price increases on the other. The consumer interest in and ... Read More
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Men's Grooming in Cameroon
... were cheaper alternatives coupled with the fact that the availability of pre- and post-shave brands were limited in the country. By the end of the review period, this scenario had evolved with dozens of international ... Read More
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Men's Grooming in Australia
... men remain popular and relevant, particularly in categories with a traditional, generalised focus on the female consumer, such as skin care and hair care. Retailers have continued to expand their men’s grooming sections across all ... Read More
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Industry Insights - Trends and Opportunities in Male Grooming
... which health and beauty brands can understand the needs of male shoppers. Scope Growth in men's personal care looks set to continue across the globe. The winners are likely to be those companies who are ... Read More
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The World Market for Pre-Shave, Shaving, or After-Shave Preparations: A 2024 Global Trade Perspective
... or after-shave preparations. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. Professor ... Read More
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The World Market for Razors and Razor Blades: A 2024 Global Trade Perspective
... blades. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. Professor Philip M. ... Read More
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The World Market for Safety Razor Blades: A 2024 Global Trade Perspective
... the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics that appear several years after the fact. Professor Philip M. Parker, the ... Read More
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Men's Grooming in Tunisia
... grooming in Tunisia remained attractive to many investors, which enabled the category to grow. New product launches attracted consumers and drove sales in the category. International leaders, such as L'Oréal, Gillette and Nivea, are present ... Read More
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Men's Grooming in South Africa
... the pandemic, the majority of skin care brands focused on their established target market, which was predominantly women and teenagers, as there was only a small number of skin care products that were specifically for ... Read More
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Men's Grooming in the United Arab Emirates
... in men’s journals and blogs, as local male consumers engage with health and wellness for the first time. However, this is not just about physical health – a more holistic approach to wellness is taking ... Read More
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Men's Grooming in Nigeria
... product areas saw a decline in retail volume terms. Poor economic conditions exacerbated by high inflation limited consumer spending power, forcing many consumers to focus on essentials. A reduction in formal employment also led to ... Read More
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Men's Grooming in Morocco
... to pay attention to their appearance. This has spurred strong growth in sales of men’s grooming products in recent years, with the use of a wide range of male-specific beauty and personal products having become ... Read More
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Global Wet Shave Market Size study & Forecast, by Gender (Male, Female), by Product (Disposable Razors, Non-disposable Razors, Shaving Lotions & Creams, Razor Cartridges, Blades, Others), by Distribution Channel ( Hypermarkets, Supermarkets, Independent Retailers, Others), and Regional Analysis, 2022-2029
... and Regional Analysis, 2022-2029 Global Wet Shave Market is valued approximately USD 14.70 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 9.5% over the forecast period 2022-2029. ... Read More
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Men's Grooming in the United Kingdom
... are attempting to grow, or slow their decline, by developing accessible 72-hour wear deodorant, therefore even value growth is predicted to stagnate by 2025, making it less of an opportunity for brands in the coming ... Read More
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