Laundry Care & Detergents Market Research Reports & Industry Analysis
- Laundry Detergent
- Liquid Detergent
- Powder Detergent
- Tablets and Packets/Bars
- Fabric Softener
- Liquid Fabric Softener
- Fabric Softener Sheets
- Bleach
- SHC (sodium hypochlorite) Bleach
- Color-Safe Bleach
- Specialty Products
- Pre-wash/Additives
- Fine Washable Detergent
- Starch
- Static Control/Fabric Protector
A fragrant revolution is at hand, and is affecting the laundry care market. American consumers are looking for products that remain true to traditional values of high performance and convenience, but also go beyond these baseline qualities to offer added benefits in health and wellness. Aromatherapy is a branch of holistic healing that has broken onto many Americans’ radars. Many household cleaning products already incorporate essential oils to give consumers an added level of experience that benefits the body, mind and soul. The breadth and depth of aromas and their supposed efficacies is a product developer’s dream. The concoctions are seemingly endless––from the supposed headache fighting benefits of peppermint to the relaxation benefits of lavender.
Laundry Care & Detergents Industry Research & Market Reports
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Home Care in Israel
... to average unit price rises. Despite these increases, home care overall did not experience price inflation on the same scale as the broader local market. Notably, certain segments within home care - such as wipes, ... Read More
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Home Care in Angola
... imported options. Informal markets dominate retail, offering lower prices, especially for low-income consumers. Although eco-friendly products have limited appeal, sustainability remains a growing concern. Increased reliance on locally s... Euromonitor International's Home Care in Angola ... Read More
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Home Care in Egypt
... $35 billion with UAE’s Abu Dhabi-based sovereign wealth fund ADQ. Whilst the bulk of this will be directed towards developing a new tourist destination, the funds invested helped to alleviate foreign currency shortages and stabilise ... Read More
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Home Care in Malaysia
... 2024, which, while lower than in 2022 and 2023, still presented challenges for low-income households. These consumers faced significant price pressures, especially from food costs, which grew at a faster rate than the overall Consumer ... Read More
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Home Care in Norway
... in home care. With many households still suffering cost-of-living pressures and disposable income levels failing to keep pace, consumers had to make cutbacks. Consumer confidence remained weak resulting in strong price sensitivity when buying home ... Read More
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Home Care in Romania
... care and dishwashing in 2023. However, inflation was less of a factor in 2024, despite the country exhibiting one of the highest rates of inflation in the EU. Despite improvements, consumers maintained a cautious approach ... Read More
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Laundry Care in Greece
... regulations and to remain competitive, with the price declines ranging from EUR0.03-EUR0.05 per wash being evidenced across all brands. These price declines had a positive effect on volume sales while it also contributed towards the ... Read More
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Laundry Care in the United Kingdom
... in 2024 was higher than that in 2023, as this category has fully normalised in the post-pandemic world. Liquid tablet detergents, liquid fabric softeners, and concentrated liquid detergents in particular performed well in volume terms ... Read More
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Laundry Care in Indonesia
... in the country, with daily usage spanning all income groups. Indonesian consumers are becoming more conscious of cleanliness, making laundry care products essential for households. Retail current value growth also rose. Euromonitor International's Laundry Care ... Read More
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Laundry Care in Saudi Arabia
... purchases, with those that effectively target food and oil blemishes particularly valued. Alongside their stain removal capabilities, many detergents now highlight anti-bacterial properties - a claim gaining significant traction in the category. A... Euromonitor International's ... Read More
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Laundry Care in South Africa
... This pressure is evident in the increasing popularity of more accessible laundry detergents, including private label. Consumers are seeking affordable laundry care options, by seeking greater value deals, shopping for products that are on promotion ... Read More
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Laundry Care in Spain
... the increasing competitiveness of private labels. Private label players have introduced products offering more washes per package while simultaneously lowering prices and employing aggressive promotional strategies. This combination has made private label liquid detergents highly ... Read More
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Laundry Care in Italy
... an energy rating not lower than class A, with this subsidy increasing to EU200 for families with an annual income of less than EUR25,000. While this benefited sales of home laundry appliances it also had ... Read More
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Laundry Care in New Zealand
... required less product per load. These formulations provide the advantage of reducing packaging waste, while aiming to offer consumers better value for their money. As households strive to maximise their budgets amid rising costs, concent... ... Read More
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Laundry Care in Chile
... However, within laundry care, fabric softeners and the more modern format of liquid detergents recorded particularly dynamic performances during the year. Purchasing habits formed during the pandemic have persisted, with fragrance becoming a key factor ... Read More
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Laundry Care in Argentina
... the consumption of home care products. The fall in consumers' disposable incomes forced many to be cautious with their budgets and reduce the consumption of non-essential products. However, some cleaning products are viewed as more ... Read More
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Laundry Care in Switzerland
... faced negative dynamics, driven by competition from more convenient laundry formats, and the natural maturity of certain product areas. Euromonitor International's Laundry Care in Switzerland market report offers a comprehensive guide to the size and ... Read More
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Home Care in France
... saw an unprecedented surge in demand for products during the pandemic as consumers prioritised cleanliness and hygiene in their living spaces. However, such heightened consumption patterns proved to be temporary, with demand returning to pre-pandemic ... Read More
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Home Care in the United Arab Emirates
... of private label. In response, key brands from the likes of Unilever and Procter & Gamble focused on promotions and competitive pricing to maintain their positions in the local market. Euromonitor International's Home Care in ... Read More
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Home Care in the United Kingdom
... marking a change in direction, suggesting that this category is stabilising following the post-pandemic declines it experienced. Laundry care, air care, and dishwashing recorded the strongest performances in volume terms in 2024, with demand for ... Read More
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Home Care in Canada
... reining in and cutting back on spending in response to the increased cost of living, including high prices for essentials such as groceries and housing. Consumers were more cautious and deliberate in their spending, looking ... Read More
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Detergents - International Trade in Q1-2025: Top Markets' Performance by Major Competitors
... performer, with the most positive Year-over-Year trend in $ exports. Information contained in this report is derived from the ExportPlanning Database (available on www.exportplanning.com), that was developed from the UN(Monthly Comtrade), Eurostat (db Comext) and ... Read More
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2025 Global Detergent Alcohol Market Industry (2031 Outlook)
... a three-year historical trend (2019-2022), a three-year forecast estimate trends (2023-2025), and a five-year outlook projection (2026-2031) for 46 countries. The report also features written analysis on market definitions, market segments, market trends, technology analysis, ... Read More
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Global Home and Laundry Care Market 2025-2029
... the home and laundry care market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding ... Read More
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2025 Global Automatic Detergent Market Industry (2031 Outlook)
... a three-year historical trend (2019-2022), a three-year forecast estimate trends (2023-2025), and a five-year outlook projection (2026-2031) for 46 countries. The report also features written analysis on market definitions, market segments, market trends, technology analysis, ... Read More
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