Depilatories Market Research Reports & Industry Analysis
Depilatories have both positive and negative effects, even when used in the exact manner as directed. Typically, chemically depilatories are heralded as pain-free hair removal methods (versus, for example, waxing). Depilatories can also be utilized in the home by anyone as they do not require any advance training before application. They usually work quickly, and are easily available at various retail locations. Depilatory products also generally give different levels of strength as it applies to the hair removal process. Negative connotations of depilatory usage include an unpleasant odor, as well as messy applications of the depilatory substance. Though billed as “painless”, depilatories may irritate the skin, and their effectiveness is short-lived. The unwanted hair typically begins to grow again within two to five days time. Users with dark hair may also noticed “shadows” under the skin where they have use the depilatory, as depilatories only help in removing the part of the hair follicle that is above the epidermis.
Depilatories Industry Research & Market Reports
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Depilatories in Azerbaijan
... skin, and rising consumer demand. Euromonitor International's Depilatories in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, ... Read More
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Depilatories in Singapore
... advances in technology and a preference for convenience. Meanwhile, performances varied across categories, with women’s razors and blades not only remaining the largest category, but also seeing the highest growth in 2024. Meanwhile, hair removers/bleaches ... Read More
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Depilatories in Costa Rica
... in Costa Rica resumed their pre-pandemic routines. Robust growth in inbound and domestic tourist numbers had a similarly positive impact in 2023, particularly given the tropical climate and the importance of beach tourism in the ... Read More
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Depilatories in Dominican Republic
... of Dominican women make body hair undesirable. This aesthetic preference continues to be adopted by younger generations of women, in particular. However, the category is showing more moderate growth in retail volumes. This is due, ... Read More
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Depilatories in Vietnam
... rising incomes and improving living standards are encouraging greater investment in personal care. The influence of Western beauty trends, particularly the preference for smooth, hair-free skin, continues to shape consumer habits, making underarm and bikini ... Read More
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Depilatories in Croatia
... that some consumers seek innovative products in depilatories, which come at higher prices than basic razors/blades, for example, continues to support value growth. Indeed, there is a strong innovation trend based on new technologically or ... Read More
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Depilatories in Colombia
... seeking ways to recreate the spa experience at home to mitigate spending outside the home. Women’s pre-shave products experienced the fastest growth but faced cross-category competition from foaming shower gel and even hair conditioner, both ... Read More
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Depilatories in Bosnia and Herzegovina
... driving consumer demand for depilatories. Consumers are interested in quick and efficient hair removal solutions. Women's razors and blades is the largest product in terms of value sales and there is a large range of ... Read More
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Depilatories in Belgium
... promotional activity, especially in women’s razors and blades, boosted demand amongst budget conscious consumers. On the other side, in the higher-end segment, the “home spa” trend remained relevant and pushed demand for hair removers/bleaches. Women’s ... Read More
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Depilatories in Hong Kong, China
... into a strong preference for at-home depilation that is quick, easy to use, and requires minimal time commitment, thereby supporting the largest value category of hair removers/bleaches, closely followed by women’s razors and blades. In ... Read More
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Depilatories in Poland
... their affordability and convenience. Clean aesthetics, still widely associated with hairlessness, remain a strong cultural driver in Poland. Innovations that make the hair removal process faster, simpler, and more comfortable, such as new cream... Euromonitor ... Read More
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Depilatories in Hungary
... slight uplift in value growth. These results can be attributed to the category’s strong double-digit growth in 2022 and 2023, which led to a natural correction in 2024. The declining replacement rate of razors and ... Read More
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Depilatories in Ecuador
... products, despite little to no difference in quality or function. This perceived price disparity has caused some resistance, particularly amongst cost conscious buyers. The combination of limited distribution and pricing concerns slowed the penetration of ... Read More
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Depilatories in Taiwan
... so there was less motivation for hair removal. Women's razors and blades was the largest category within depilatories in 2024, with consumer demand remaining steady. Many different and convenient approaches to removing hair are available ... Read More
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Depilatories in the Netherlands
... blades and pre-shave products—which saw continued declines. A notable factor supporting performance was the recovery of outbound travel post-pandemic, although poor spring and early summer weather somewhat dampened seasonal demand for hair removal products. Euromonitor ... Read More
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Depilatories in Japan
... a switch in consumer preferences when it comes to depilation. Growth in 2024 was driven by increased opportunities to go outside the home, as well as heightened awareness of personal grooming. However, value sales still ... Read More
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Depilatories in Mexico
... modest growth in current value terms. This decline was in part due the economic uncertainty in the country during the first half of the year due to the presidential elections, which resulted in many consumers ... Read More
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Depilatories in Spain
... spa” trend continued to support demand. Many consumers are seeking ways to recreate the “salon experience” at home, both in line with the trend for “affordable indulgence” and to mitigate their out-of-home spending (such as ... Read More
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Depilatories in China
... blades saw the most dynamic performance in 2024, with sales rising in the high single digits in current value terms. As brands continue to offer upgraded high-quality shaving products that meet the needs of women, ... Read More
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Beauty and Personal Care in Slovakia
... in average inflation. Despite this slower pace, retail volumes exhibited moderate improvement, signalling potential near-term growth. Fragrances and colour cosmetics, in particular, enjoyed robust growth as they continued to recover from the pandemic’s impact. Mass ... Read More
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Depilatories in Bulgaria
... Increasingly, Bulgarian consumers are opting for laser hair removal and at-home IPL treatments, which is stifling volume sales of hair removers/bleaches. Euromonitor International's Depilatories in Bulgaria report offers a comprehensive guide to the size and ... Read More
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Depilatories in Finland
... the largest subcategory in terms of value sales. Value sales of multi-use razors continue to rise, though volume sales growth decline in 2024. Euromonitor International's Depilatories in Finland report offers a comprehensive guide to the ... Read More
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Depilatories in the US
... up, but a high cost of living persists, prompting cautious spending. This economic environment led consumers, especially those with limited incomes, to exercise caution in their spending, prioritising essential goods over non-essential items such as ... Read More
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Depilatories in Chile
... female demographic showed a high level of expansion, with the presence of new brands and innovations in the local market. The wide availability of depilatories in physical stores and online platforms has made it easier ... Read More
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Depilatories in South Korea
... blades, which saw a normalisation of sales after several years of dynamic growth. In addition, waxing shops, dermatology clinics, and laser hair removal services are commonly used instead of at home products. Laser hair removal ... Read More
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