Deodorant Market Research Reports & Industry Analysis
Deodorant Industry Research & Market Reports
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Deodorants in Colombia
... with a 90% penetration in Colombian households. However, the main disruption was the introduction of a new format featuring a 60g–100g plastic collapsible tube launched by Colgate-Palmolive Speed Stick, which raised the average unit price ... Read More
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Deodorants in Costa Rica
... a tropical climate. Consumers trust international brands when purchasing deodorants, and they usually purchase them at promotional prices. Brands often offer bundles to encourage consumers to purchase more than one unit. Euromonitor International's Deodorants in ... Read More
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Deodorants in Hong Kong, China
... retail volume and value growth. Compared to deodorant sprays, deodorant sticks are perceived as more portable and convenient for on-the-go usage. The solid or semi-solid nature of these products means they are less prone to ... Read More
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Deodorants in Azerbaijan
... among younger and urban consumers – was a key driver of demand. The long and hot summer season further supported the frequent use of deodorants, especially antiperspirants with enhanced protection. Euromonitor International's Deodorants in Azerbaijan ... Read More
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Deodorants in Dominican Republic
... young adolescents to older adults, with the use of the product being common in both urban and rural areas. Feeling comfortable with the effects of sweating is important among local consumers, considering the country's high ... Read More
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Deodorants in Vietnam
... in Vietnam contributes to the demand for deodorants, as excessive sweating particularly among young teenagers leads to earlier adoption of deodorants. The influence of social norms and peer pressure, alongside the growing popularity of active ... Read More
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Deodorants in Belgium
... to deodorants. This was especially true in 2023, but also applied to 2024. Amongst the key factors for consumers when selecting a deodorant were the product’s duration and effectiveness: Indeed, many brands in Belgium improved ... Read More
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Deodorants in Croatia
... the lower level of value. Meanwhile, baseline demand supports sales of deodorants overall, while a wide variety of brands and products are available to suit different consumer needs and budgets. Deodorants is also one of ... Read More
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Deodorants in Singapore
... the strongest growth in 2024, due to their perceived skin-friendly benefits. Unlike roll-ons or stick deodorants, sprays do not come into direct contact with the skin, reducing concerns about pore blockage and irritation. This shift ... Read More
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Deodorants in Bosnia and Herzegovina
... as for sensitive skin, intense activity or specific fragrance preferences. With consumers continuing to be price sensitive, after several years of high inflation, economy brands performed strongly. Consumers also increasingly scrutinise the typ... Euromonitor International's ... Read More
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Deodorants in Peru
... economy in the first half of the year, leading to restrictions on the consumption of all types of products. However, the economy began to recover in the second half of 2024, resulting in positive sales ... Read More
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Fragrance Market Size, Share & Trends Analysis Report By Product (Deodorants, Perfumes), By Application (Personal Care, Household Care), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2025 - 2030
... CAGR of 4.9% from 2025 to 2030. Rising awareness regarding cleanliness and personal hygiene among middle-class income groups in the emerging economies including India, China, Thailand, Vietnam, and Brazil is expected to expand the scope ... Read More
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Deodorants in Ecuador
... packaging sizes, such as roll-ons, sachets and tube options, allow for lower spending per purchase, making them accessible to budget conscious shoppers. Additionally, demand was supported by increased consumer awareness of hygiene and personal care, ... Read More
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Deodorants in Bulgaria
... climate change has boosted demand for deodorants. The most popular deodorant formats are roll-ons, sticks and sprays, all enjoying lower price increases in 2024. Deodorant creams and pumps witnessed the slowest growth in value terms ... Read More
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Deodorants in the US
... sprays, and sticks. The only exception was deodorant pumps, which did not share in the overall positive trend. Favourable price conditions, coupled with ongoing interest in innovation and premiumisation, fuelled success for a fourth consecutive ... Read More
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Deodorants in the Netherlands
... continued to see stable demand, but growth is increasingly being driven by pricing dynamics and premiumisation rather than expanding usage occasions. Euromonitor International's Deodorants in Netherlands report offers a comprehensive guide to the size and ... Read More
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Deodorants in Slovakia
... expanding availability of small, convenient formats. At the same time, deodorant roll-ons and deodorant sticks experienced slight increases in both retail volume and value, their performance mainly supported by new product entries. Euromonitor International's Deodorants ... Read More
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Deodorants in France
... promotions of branded products at supermarkets and hypermarkets. This resulted in stockpiling at the beginning of the year, followed by reduced purchasing later. Euromonitor International's Deodorants in France report offers a comprehensive guide to the ... Read More
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Deodorants in Finland
... deodorant body sprays in men’s deodorants. Euromonitor International's Deodorants in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data ... Read More
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Deodorants in Spain
... from Unilever. Strong promotional campaigns during the year played a significant role in dampening value growth, as budget conscious consumers looked for the most competitive pricing. Deodorants is a category in which consumers have been ... Read More
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Deodorants in Poland
... hygiene, a greater focus on body care routines, and broad product availability across various retail formats. Polish consumers are particularly attracted to new product types and more personalised scent options, with many exploring alternatives beyond ... Read More
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Deodorants in Japan
... of the weather, but also due to increased awareness of hygiene and social etiquette, in addition to price increases, and a shift towards higher value-added products. As a result, in 2024 sales of deodorants returned ... Read More
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Deodorants in Mexico
... main players introduced new fragrances to diversify their offerings. Furthermore, the trend toward natural and sensitive-skin-friendly formulations continued to shape the market, with more consumers opting for aluminium-free, alcohol-free, and dermatological options. Despite the modest ... Read More
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Deodorants in South Korea
... mists (also included within deodorants) and with fragrances, and product development is also slower. Genetic factors also contribute to less body odour for South Koreans, which limits sales, while for those who do have a ... Read More
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Beauty and Personal Care in Slovakia
... in average inflation. Despite this slower pace, retail volumes exhibited moderate improvement, signalling potential near-term growth. Fragrances and colour cosmetics, in particular, enjoyed robust growth as they continued to recover from the pandemic’s impact. Mass ... Read More
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