Category: Baby Products
Europe Baby Products
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Baby and Child-Specific Products in Germany
... rates have remained relatively stable, German parents have shown a clear preference for reliable, fuss-free products from well-known brands. Growth was positive, but not extraordinary in 2024 as many households remained cautious about spending, pri... ... Read More
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Baby and Child-Specific Products in Sweden
... a growing preference for clean, minimal-ingredient products that are gentler for a baby’s skin. While volume sales declined slightly in 2024, value sales saw moderate growth due to the continued premiumisation trend. Euromonitor International's Baby ... Read More
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Baby and Child-Specific Products in the United Kingdom
... alongside premiumisation and innovation, have recently been crucial to the category’s growth as consumer demand continues to dwindle as a result of falling birth rates, which naturally impact the performance of baby and child-specific products ... Read More
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Baby and Child-Specific Products in Latvia
... baby wipes, shampoos, bath products and barrier creams. Parents stuck with brands they knew, but were also looking out for gentler formulations or products free from synthetic ingredients. Euromonitor International's Baby and Child-specific Products in ... Read More
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Baby and Child-Specific Products in Lithuania
... inflation stabilised. The demand for baby and child-specific products was dampened by steadily decreasing birth rates. In retail current value terms, sales rose at a good rate, albeit slower in 2022 and 2023, and only ... Read More
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Baby and Child-Specific Products in Ukraine
... since the Russian invasion. Moreover, those people who have stayed in Ukraine are less inclined to plan having children with the war ongoing. Euromonitor International's Baby and Child-specific Products in Ukraine report offers a comprehensive ... Read More
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Baby and Child-Specific Products in Ireland
... stable, Irish parents show a clear preference for trusted, no-fuss products from well-known brands. Growth was modest in 2024, as many households were still cautious with spending and prioritised core items like baby wipes, mild ... Read More
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Baby and Child-Specific Products in Switzerland
... their children. Therefore, they sought more sophisticated formulations and features. Increasing awareness of the chemicals used in cosmetics and toiletries led parents to choose gentler options when looking for baby and child-specific products. As these ... Read More
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Baby and Child-Specific Products in Poland
... in high-quality products for their children. Families are increasingly focusing on premium options, especially as they view these items as essential for their children’s well-being. Additionally, many Polish parents now have more disposable income, making ... Read More
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Baby and Child-Specific Products in Bulgaria
... parents are drawn to bio and organic products as they seek out the benefits of natural products and choose to avoid putting chemicals on their children’s sensitive skin and hair. Mainstream brands are responding to ... Read More
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Baby and Child-Specific Products in Slovakia
... to exercise price sensitivity and actively sought promotional offers when shopping for baby and child-specific products. Concurrently, the consistently falling birth rate in Slovakia further limits the potential consumer base. Euromonitor International's Baby and Child-specific ... Read More
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Baby and Child-Specific Products in the Netherlands
... fell in several areas, as consumers became more price-sensitive and more selective in their purchases. The pressure on household budgets led many to reduce the frequency of purchases or to downtrade to more affordable or ... Read More
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Baby and Child-Specific Products in Finland
... the greatest proportion of sales, with these products considered necessary by parents thanks to the high level of convenience they offer. The use of baby wipes continues to be widespread in Finland and many families ... Read More
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Baby and Child-Specific Products in France
... declines in volume as well, though sun care continues to enjoy positive value and volume growth. Euromonitor International's Baby and Child-specific Products in France report offers a comprehensive guide to the size and shape of ... Read More
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Baby and Child-Specific Products in the Czech Republic
... rate trend expected to continue over the forecast period. Consumers have also become more price sensitive over the past two years, in particular, as the high levels of inflation have pushed up product prices alongside ... Read More
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Nappies/Diapers/Pants in Portugal
... in birth rates, alongside an ageing population, is contributing to reduced demand for baby care products. Despite stagnant volume sales, the category registered positive growth in current value terms, primarily driven by price increases. Amid ... Read More
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Nappies/Diapers/Pants in Slovakia
... leading brands contributed to the market's sluggish performance. However, rising consumer interest in premium-quality products, particularly those made from natural ingredients and free from harsh chemicals, provided some support to value sal... Euromonitor International's Nappies/Diapers/Pants ... Read More
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Nappies/Diapers/Pants in Romania
... by price capping on essential products. Although inflation slowed in 2024, the pursuit of value continued to drive the category as consumer incomes remained under pressure. However, smaller, premium brands, often ecological, started to gain ... Read More
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Nappies/Diapers/Pants in Denmark
... such as discount stores. Euromonitor International's Nappies/Diapers/Pants in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing ... Read More
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Nappies/Diapers/Pants in the Netherlands
... temporary uptick in births during the pandemic did not lead to sustained higher demand, keeping volume growth subdued. Inflationary pressures contributed to the rise in unit prices, enabling manufacturers to achieve value growth despite stagnant ... Read More
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Nappies/Diapers/Pants in France
... most dynamic. The segment’s rise was partly fuelled by the return to beaches and pools post-pandemic, which boosted demand for disposable pants designed specifically for swimming. Parents regard disposable pants as convenient when travelling or ... Read More
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Nappies/Diapers/Pants in Bulgaria
... product’s requirement for protection and comfort for junior babies who are more active. However, sales declined in volume and value terms, partly because paediatricians are now recommending to parents that babies are potty trained as ... Read More
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Nappies/Diapers/Pants in the Netherlands
... born and standard, in volume terms. However, this was only a temporary increase, as a result of more people staying at home during the pandemic, with many deciding to expand their family. Euromonitor International's Nappies/Diapers/Pants ... Read More
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Nappies/Diapers/Pants in France
... falling birth rate, and a continued pattern that began in 2020 with only a small reprieve in 2022. Demographic influences can be seen in sales by age groups, with volume shares shifting to products geared ... Read More
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Nappies/Diapers/Pants in Bulgaria
... very low numbers of babies being born Bulgaria remains at the forefront of the national conversation about negative socioeconomic and demographic trends which have made Bulgaria’s population one of the fastest shrinking in the world. ... Read More
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