Success Case Study: Nissin Cup Noodles Tom Yum Kung – Offering Authentic yet Trendy Flavor to Savvy Consumers

Success Case Study: Nissin Cup Noodles Tom Yum Kung – Offering Authentic yet Trendy Flavor to Savvy Consumers


Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Nissin Food Products has successfully captured a trendy Thai flavor and launched it for consumers in Japan.


Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success.

Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy

Why is Nissin Cup Noodles' tom yum kung considered an interesting case of success?

What consumer insight underpins this success?

Which consumer trends have these product innovations capitalized on?

What can I learn from the success of Nissin Cup Noodles' tom yum kung?

Key Highlights

Nissin Cup Noodles' tom yum kung instant soup noodles feature an authentic Thai flavor, with the recipe having been developed by Nissin Food Products and its subsidiary in Thailand to present an authentic yet timely rich and creamy tom yum kung flavor to Japanese consumers.

Nissin's case demonstrates that multinational manufacturers can take advantage of their broad culture to identify opportunities to leverage their resources and internationalize flavors.

Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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