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Success Case Study: U-Be-Livin-Smart - Smartly Formulated Nutrient-Dense Indulgences and Vitamins

Success Case Study: U-Be-Livin-Smart - Smartly Formulated Nutrient-Dense Indulgences and Vitamins

Summary

U-Be-Livin-Smart's dual-benefit messaging is compelling in terms of what the products contain (nutrient-dense, non-processed ingredients) and avoid (no additives or preservatives). Suitability for consumers with food sensitivities and a deeper brand purpose helps give the brand added substance, and enhances approachability.

Synopsis

Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success.

Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy

Why is U-Be-Livin-Smart considered an interesting case?

What consumer insight underpins the company's success to date?

What can I learn from the brand's success?

Key Highlights

By developing genuinely healthier alternatives in inherently indulgent categories (i.e. baked goods and confections), U-Be-Livin-Smart challenges established category norms.

U-Be-Livin-Smart has tapped into widespread stakeholder concerns about overly processed, non-nutrient-dense foods. It represents a broader movement in the food industry that has taken a step forward in formulating products in a way that prioritizes the positive benefits of certain ingredients, rather than merely the absence of some nutrients.


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