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Fleet Management in the Americas – 8th Edition

Management in the Americas is the eighthconsecutive report from Berg Insight analysing the latestdevelopments on the commercial vehicle telematics marketin the Americas.

This strategic research report from Berg Insight provides youwith 300 pages of unique business intelligence, including5-year industry forecasts, expert commentary and real-lifecase studies on which to base your business decisions.

Highlights from this report:

Insights from 30 new executive interviews with market leadingcompanies.
New data on vehicle populations and commercial fleets inAmericas.
Comprehensive overview of the fleet management value chainand key applications.
In-depth analysis of market trends and key developments.Updated profiles of 75 aftermarket fleet management solutionproviders.
Summary of OEM propositions from commercial vehicle brands.
Revised market forecasts lasting until 2022.

This report answers the following questions:

Will the FM industry consolidate further in 2018 and beyond?
What is the geographical structure of commercial vehicle fleetsin the Americas?
Which are the leading international and regional providers ofaftermarket fleet management solutions in the Americas?
What offerings are available from commercial vehicle OEMs?
How is the shift towards standard hardware affecting the marketfor fleet management solutions?
How are the regulatory developments in the Americas affectingthe fleet management industry?
What differences are there between the North and LatinAmerican markets?
How will the commercial vehicle telematics industry evolve inthe future?


Executive summary

Fleet management (FM) is an ambiguous term used in reference to a wide range of solutionsfor different vehicle-related applications. Berg Insight’s definition of a fleet managementsolution is a vehicle-based system that incorporates data logging, satellite positioning anddata communications to a backoffice application. The history of fleet management solutionsgoes back several decades. On-board vehicle computers first emerged in the 1980s and weresoon connected to various satellite and terrestrial wireless networks. Today, mobile networkscan provide ubiquitous online connectivity in many regions at a reasonable cost and mobilecomputing technology delivers very high performance, as well as excellent usability. All ofthese components combined enable the delivery of vehicle management, transportmanagement, driver management and mobile workforce management applications linkingvehicles and enterprise IT systems.

Commercial vehicle fleets play an essential role in the economy in both North and LatinAmerica. In North America, there are approximately 14.4 million GVW 3–8 commercialvehicles in use. Around 18 million lighter vehicles including GVW 1–2 vehicles and cars withno GVW are also used by enterprises or public entities. In Latin America, the number ofcommercial vehicles in operation is estimated to 26.7 million, out of which 5.9 million areheavy trucks and 20.8 million are light commercial vehicles. Berg Insight is of the opinion thatthe market for fleet management in the Americas is in a growth period which will continue inthe years to come. The advanced North American market will remain on a growth track, notthe least driven by regulatory developments such as the ELD mandate which is now in force.

Latin America has traditionally presented a very different scenario, often requiring aneducational process in order to extend the perception of fleet management beyond securityrelatedaspects. The Latin American fleet owners have however also started to embracefunctionality for optimisation of fleet operations to an increasing extent.

Berg Insight expects the FM market to continue to show healthy growth in 2018–2022. InNorth America, the number of systems in active use is forecasted to grow at a compoundannual growth rate (CAGR) of 15.6 percent from 8.0 million units in 2017 to 16.4 million unitsby 2022. The penetration rate in the total population of non-privately owned commercialvehicles is estimated to increase from 26.6 percent in 2017 to 49.7 percent in 2022. In LatinAmerica, the number of systems in use is projected to increase from 3.0 million units in 2017,growing at a CAGR of 13.1 percent to reach 5.5 million units in 2022. The penetration rate inthe region is estimated to increase from 11.2 percent in 2017 to 19.7 percent in 2022.Verizon Connect is the clear leader in the fleet telematics space both from a globalperspective and in the Americas specifically. The closest competitor in the Americas isGeotab which has grown considerably in the past year, followed by Omnitracs and Trimblewhich have both surpassed 0.5 million active fleet management subscribers in the region.

Zonar Systems rounds off the top-5, just ahead of Michelin which has established a strongposition in the Americas through multiple acquisitions. Additional top players with installedbases in the range of 0.2–0.3 million active units in the Americas include Teletrac Navman,KORE Position Logic and Fleet Complete. A total of 15 players had installed bases exceeding0.1 million active units in the Americas at the end of 2017, including also Gurtam, SynoviaSolutions, BSM Technologies, GPS Insight, WideTech and Pósitron. The remaining top-25vendors are J.J. Keller, Spireon, Autotrac, Azuga, ORBCOMM, Pointer Telocation, AgilisSystems, OnixSat, CalAmp and Encontrack. Fleet management solution providers withinstalled bases just outside of the top list moreover include MiX Telematics, TomTomTelematics, OMNILINK, Ituran, Centro de Soluciones Inalámbricas (CSI) and Satrack.

Most vehicle manufacturers now offer factory-installed fleet telematics solutions eitherindependently or through partnerships. Examples of OEMs which have introduced systems inthe Americas include Daimler, Volvo, Scania, MAN, Iveco, PACCAR, Navistar, Ford, GM, Hino,Isuzu, FUSO and Ram. The OEM telematics initiatives in the Americas have intensified inrecent years. Large installed bases of OEM telematics systems are now found on the NorthAmerican market, in many cases powered by established aftermarket fleet managementsolution providers. Notable telematics players actively supporting OEMs include VerizonConnect, Zonar Systems and PeopleNet. The volumes of OEM telematics systems are so farsubstantially smaller in Latin America. The adoption is however expected to take off also inthis region. Solutions supplied by the OEMs are anticipated to increase in importance acrossboth continents in the Americas in the coming years.

Executive summary
1 Commercial vehicle fleets in the Americas
1.1 The North American commercial vehicle market
1.1.1 Registrations of commercial vehicles GVW 3–8
1.1.2 Manufacturer market shares
1.1.3 Ownership structure
1.1.4 Trailers
1.2 The Latin American commercial vehicle market
1.2.1 Registrations of commercial vehicles
1.2.2 Manufacturer market shares
2 Fleet management solutions
2.1 Fleet management infrastructure
2.1.1 Vehicle segment
2.1.2 GNSS segment
2.1.3 Network segment
2.1.4 Backoffice segment
2.2 Vehicle management
2.2.1 Vehicle diagnostics and maintenance planning
2.2.2 Security tracking
2.2.3 Fuel card integration and reporting
2.3 Driver management
2.3.1 Driving data registration and analysis
2.3.2 Video-based driver monitoring
2.3.3 Eco-driving schemes
2.3.4 Insurance risk management
2.4 Operations management
2.4.1 Routing and navigation
2.4.2 Transport management
2.4.3 Mobile workforce management
2.5 Regulatory compliance and reporting
2.5.1 CSA – Compliance, Safety, Accountability
2.5.2 Hours-of-Service and electronic logging devices
2.5.3 Fuel tax reporting
2.5.4 Distracted driving
2.5.5 Proposed anti-theft systems in Brazil
2.5.6 Other applications
2.6 Business models
3 Market forecasts and trends
3.1 Market analysis
3.1.1 Installed base and unit shipments – North America and Latin America
3.1.2 Regional markets
3.1.3 Vendor market shares
3.1.4 Trailer telematics
3.1.5 Construction equipment telematics
3.2 Market drivers and barriers
3.2.1 Macroeconomic environment
3.2.2 Regulatory environment
3.2.3 Competitive environment
3.2.4 Technology environment
3.3 Value chain analysis
3.3.1 Telematics industry players
3.3.2 Automotive industry players
3.3.3 Telecom industry players
3.3.4 IT industry players
3.4 Future industry trends
3.4.1 Fleet telematics remains a high-pace IoT market favoured by multiple trends .. 73
3.4.2 Vehicle OEMs and aftermarket providers partner for factory-installed telematics . 73
3.4.3 Industry consolidation fosters emergence of leading global telematics giants.. 74
3.4.4 Fuel card integration extends the capabilities of fleet telematics
3.4.5 Hardwired, mobile and hybrid telematics systems to co-exist
3.4.6 The FMCSA now lists more than 380 self-certified ELDs from diverse players .. 77
3.4.7 Upselling of value-added services to drive uptake beyond the ELD basics
3.4.8 Video-based solutions continue to permeate the fleet market
3.4.9 The Internet of Transportation Things expands the addressable market
4 OEM products and strategies
4.1 Daimler Group
4.2 Ford
4.3 General Motors
4.4 Hino Trucks
4.5 Iveco
4.6 MAN Latin America
4.7 Navistar
4.8 PACCAR
4.9 Scania
4.10 Volvo Group
5 International aftermarket solution providers
5.1 Ctrack (Inseego)
5.2 Fleet Complete
5.3 Garmin and partners
5.4 Geotab
5.5 Gurtam
5.6 KORE Position Logic
5.7 MiX Telematics
5.8 Omnitracs
5.9 Teletrac Navman
5.10 TomTom Telematics
5.11 Trimble
5.12 Verizon Connect
6 Regional aftermarket solution providers
6.1 North America
6.1.1 Agilis Systems
6.1.2 Azuga
6.1.3 BSM Technologies
6.1.4 CalAmp
6.1.5 CarrierWeb
6.1.6 Certified Tracking Solutions
6.1.7 Coretex
6.1.8 CyntrX
6.1.9 Donlen
6.1.10 EROAD
6.1.11 FieldLogix
6.1.12 Fleet Freedom
6.1.13 Fleetilla
6.1.14 Forward Thinking Systems
6.1.15 GPS Insight
6.1.16 GreenRoad
6.1.17 I.D. Systems
6.1.18 Isotrak
6.1.19 J. J. Keller
6.1.20 NexTraq (Michelin)
6.1.21 ORBCOMM
6.1.22 Pedigree Technologies
6.1.23 PeopleNet (Trimble)
6.1.24 Positioning Universal
6.1.25 Quartix
6.1.26 Rand McNally
6.1.27 Samsara
6.1.28 SkyBitz
6.1.29 Spireon
6.1.30 Synovia Solutions
6.1.31 TruckTrack
6.1.32 Vecima Networks
6.1.33 WEX
6.1.34 Zonar Systems (Continental)
6.2 Latin America
6.2.1 Autotrac
6.2.2 Centro de Soluciones Inalámbricas (CSI)
6.2.3 Copiloto Satelital (Michelin)
6.2.4 Encontrack
6.2.5 FleTrack
6.2.6 Ful-Mar
6.2.7 Global Track
6.2.8 GPS Chile
6.2.9 GPS7000
6.2.10 Grupo UDA
6.2.11 Grupo Ultra (ULTRACK)
6.2.12 Hawk GPS
6.2.13 High Performance Solutions
6.2.14 Ituran
6.2.15 Locatelia
6.2.16 Location World
6.2.17 MobileFleet (Viasat)
6.2.18 OMNILINK
6.2.19 OnixSat
6.2.20 Pointer Telocation
6.2.21 Pósitron (Stoneridge)
6.2.22 Redd
6.2.23 Sascar (Michelin)
6.2.24 Satrack
6.2.25 Secar Bohemia
6.2.26 Soltrack
6.2.27 Ubicamóvil
6.2.28 WideTech
6.2.29 Wisetrack
Glossary
Index
List of Figures
Figure 1.1: Registrations of GVW 3–8 vehicles (US 2016)
Figure 1.2: Registrations of GVW 3–8 vehicles (Canada 2016)
Figure 1.3: Commercial vehicle manufacturer market shares GVW 3–8 (US 2014)
Figure 1.4: Private ownership and business uses of vehicles (US 2013)
Figure 1.5: Distribution of new GVW 3–8 CVs by fleet size (US 2013)
Figure 1.6: Ten largest commercial fleets operated by US companies (2018)
Figure 1.7: Trailers in use (North America 2017)
Figure 1.8: Top trailer manufacturers (North America 2017)
Figure 1.9: CVs in operation and new registrations (Latin America 2014)
Figure 1.10: Light commercial vehicle manufacturer statistics (Brazil 2017)
Figure 1.11: Heavy truck manufacturer statistics (Brazil 2017)
Figure 2.1: Fleet management infrastructure overview
Figure 2.2: Examples of FM device form factors
Figure 2.3: Data interfaces used by FM devices
Figure 2.4: Examples of peripherals connected to FM devices
Figure 2.5: Mobile network operators in the Americas (2018)
Figure 2.6: Top cellular IoT connectivity providers in the Americas (Q2-2017)
Figure 2.7: Example of FM backoffice segment
Figure 2.8: Fuel card transaction overview report
Figure 2.9: Examples of fuel cards
Figure 2.10: Overview of the FMCSA’s ELD mandate timeline
Figure 3.1: Fleet management shipments and penetration (North America 2017–2022)
Figure 3.2: Fleet management shipments and penetration (Latin America 2017–2022)
Figure 3.3: Top-25 fleet management providers, by installed base (Americas Q4-2017)
Figure 3.4: Trailer telematics shipments and penetration (Americas 2017–2022)
Figure 3.5: Top-5 trailer telematics providers, by installed base (Americas Q4-2017)
Figure 3.6: Financial data for telematics industry players (2017)
Figure 3.7: Mergers and acquisitions in the fleet telematics sector (2016–2018)
Figure 3.8: Examples of fleet management offerings by mobile operators (2018)
Figure 3.9: T-Mobile’s SyncUP FLEET powered by Geotab
Figure 3.10: ELDs – KeepTruckin, BIT, Stoneridge, Continental & ZED Connect
Figure 3.11: KeepTruckin’s Smart Dashcam video monitoring solution
Figure 4.1: FleetBoard DispoPilot.guide powered by TomTom
Figure 4.2: MapAnything Live for GM Fleet customers
Figure 4.3: Navistar’s OnCommand Connection telematics device
Figure 4.4: PacLease’s PacTrac Telematics packages powered by PeopleNet
Figure 4.5: Scania Fleet Management app interface
Figure 4.6: Example of Volvo CE’s Fuel Report
Figure 5.1: The Android-based Ctrack On-The-Road (OTR) driver terminal
Figure 5.2: Fleet Complete’s MGS700 device
Figure 5.3: Fleet Complete’s BigRoad app and DashLink ELD
Figure 5.4: Garmin’s Fleet 790 fleet telematics tablet with integrated dash cam
Figure 5.5: The new Geotab GO8 tracking device
Figure 5.6: MyGeotab fleet management software
Figure 5.7: The Wialon Hosting web interface
Figure 5.8: KORE Position Logic’s backoffice interface
Figure 5.9: MiX Telematics’ Android-based 7’’ MiX Rovi II and RIBAS devices
Figure 5.10: Omnitracs’ MCP110, MCP200, MCP50 and IVG
Figure 5.11: Omnitracs’ Critical Event Video
Figure 5.12: Omnitracs XRS Relay device and mobile device interface
Figure 5.13: Teletrac Navman DIRECTOR and DRIVE app suite
Figure 5.14: Teletrac Navman DIRECTOR Driver Safety Analytics solution
Figure 5.15: TomTom Telematics’ WEBFLEET, LINK 530 and PRO 8275M TRUCK
Figure 5.16: TomTom Telematics’ entry-level LINK 220 and PRO 2020
Figure 5.17: Overview of the Trimble PULSE connected field service solution
Figure 5.18: Trimble Pulse software interfaces
Figure 5.19: Verizon Connect Fleet software interface
Figure 5.20: Coach by Verizon Connect
Figure 5.21: Verizon Connect Reveal software interfaces
Figure 5.22: Verizon Connect Reveal – Live Map and Dashboard
Figure 5.23: Verizon Connect’s Workforce software
Figure 5.24: Verizon Connect partner integrations
Figure 6.1: Agilis Systems’ GPS fleet tracking brands
Figure 6.2: Linxup vehicle tracking backoffice interface
Figure 6.3: Coretex DRIVE tablet interface
Figure 6.4: EROAD ELD interface on Ehubo2
Figure 6.5: FieldLogix Apple Watch app
Figure 6.6: GPS Insight’s Hours of Service solution
Figure 6.7: GreenRoad Drive iOS app interface
Figure 6.8: GreenRoad Central dashboard
Figure 6.9: The NexTraq Elogs solution for ELD compliance
Figure 6.10: ORBCOMM’s FleetManager fleet management application
Figure 6.11: Pedigree’s Cab-Mate One, Cab-Mate Connect and Cab-Mate Open
Figure 6.12: PeopleNet ConnectedTablet, Display.4, Mobile Gateway & Mobile software
Figure 6.13: Positioning Universal’s new FJ1000 4G LTE CAT 1 Mobile Positioning Unit
Figure 6.14: Rand McNally’s ELD 50, DC 200, DC 200 S and TND 740
Figure 6.15: Samsara’s VG34 Vehicle IoT Gateway
Figure 6.16: Samsara’s GPS Fleet Tracking interface
Figure 5.17: FleetLocate FL1 GPS tracking device and app for ELD and DVIR compliance
Figure 6.18: Zonar’s device options – Connect Tablet, 2010 and Samsung Galaxy Tab
Figure 6.19: Autotrac’s Supervisor web portal
Figure 6.20: High Performance Solutions’ Field Operations Business Intelligence (FOBI)
Figure 6.21: MobileFleet mobile app interface for iOS
Figure 6.22: OnixSat’s flagship product OnixSmart 2
Figure 6.23: OnixSat’s mobile vehicle tracking app for Android devices

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