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Fleet Management in the Americas – 7th Edition

Fleet Management in the Americas – 7th Edition

Fleet Management in the Americas is the seventh consecutive report from Berg Insight analysing the latest developments on the commercial vehicle telematics market in the Americas.

This strategic research report from Berg Insight provides you with 260 pages of unique business intelligence, including 5-year industry forecasts, expert commentary and real-life case studies on which to base your business decisions.

Highlights from this report:

Insights from 30 new executive interviews with market leading companies.
New data on vehicle populations and commercial fleets in the Americas.
Comprehensive overview of the fleet management value chain and key applications.0 In-depth analysis of market trends and key developments.
Updated profiles of 77 aftermarket fleet management solution providers.
Summary of OEM propositions from commercial vehicle brands.
Revised market forecasts lasting until 2021.

This report answers the following questions:

Will the FM industry consolidate further during 2017–2019? What is the geographical structure of commercial vehicle fleets in the Americas?
Who are the leading international and regional providers of aftermarket fleet management solutions in the Americas?
What offerings are available from commercial vehicle OEMs?
How is the shift towards standard hardware affecting the market for fleet management solutions in the Americas?
How are the regulatory developments in the Americas affecting the fleet management industry?
What differences are there between the North and Latin American markets?
How will the commercial vehicle telematics industry evolve in the future?


Executive summary

Fleet management (FM) is an ambiguous term used in reference to a wide range of solutions for different vehicle-related applications. Berg Insight’s definition of a fleet management solution is a vehicle-based system that incorporates data logging, satellite positioning and data communication to a backoffice application. The history of fleet management solutions goes back several decades. On-board vehicle computers first emerged in the 1980s and were soon connected to various satellite and terrestrial wireless networks. Today, mobile networks can provide ubiquitous online connectivity in many regions at a reasonable cost and mobile computing technology delivers very high performance, as well as excellent usability. All of these components combined enable the delivery of vehicle management, transport management, driver management and mobile workforce management applications linking vehicles and enterprise IT systems.

Commercial vehicle fleets play an essential role in the economy in both North and Latin America. In North America, there are approximately 14.4 million GVW 3–8 commercial vehicles in use. Around 18 million lighter vehicles including GVW 1–2 vehicles and cars with no GVW are also used by enterprises or public entities. In Latin America, the number of commercial vehicles in operation is estimated to 26.7 million, out of which 5.9 million are heavy trucks and 20.8 million are light commercial vehicles. Berg Insight is of the opinion that the market for fleet management in the Americas is in a growth period which will continue in the years to come. The advanced North American market will remain on a growth track, not the least driven by regulatory developments such as the ELD mandate. Latin America has traditionally presented a very different scenario, often requiring an educational process in order to extend the perception of fleet management beyond security-related aspects. The Latin American fleet owners have however also started to embrace functionality for optimisation of fleet operations to an increasing extent.

Berg Insight expects the FM market to continue to show healthy growth in 2017–2021. In North America, the number of systems in active use is forecasted to grow at a compound annual growth rate (CAGR) of 15.0 percent from 6.7 million units in 2016 to 13.5 million units by 2021. The penetration rate in the total population of non-privately owned commercial vehicles is estimated to increase from 22.9 percent in 2016 to 41.7 percent in 2021. In Latin America, the number of systems in use is projected to increase from 2.5 million units in 2016, growing at a CAGR of 12.9 percent to reach 4.7 million units in 2021. The penetration rate in the region is estimated to increase from 9.7 percent in 2016 to 17.0 percent in 2021.

Verizon has as a result of an ambitious acquisition strategy captured the pole position in the fleet telematics space in terms of size. The combination of Verizon’s Networkfleet, Telogis and Fleetmatics operations under the same ownership has clearly cemented the US-based carrier as the overall leader from a global perspective. In the Americas, Verizon is estimated to outnumber the closest competitors by a factor of three. The runners-up include Trimble, Geotab and Omnitracs which have all surpassed 500,000 active fleet management subscribers in the Americas as of the end of 2016. Zonar Systems is the fifth largest provider in the region, now majority-owned by Continental while Daimler Trucks North America has retained a minority stake. Additional top players with estimated installed bases in the range of 200,000–300,000 active units include Teletrac Navman, KORE Position Logic and Sascar.

Solution providers estimated to have more than 100,000 active fleet management units in the Americas are Spireon, BSM Technologies, Synovia Solutions, Fleet Complete, NexTraq, Gurtam, Pósitron and GPS Insight. The remaining top vendors having estimated installed bases in the 60,000–100,000 range include Autotrac, WideTech, CalAmp, Pointer Telocation, Azuga, Encontrack, Ituran and OMNILINK. The South African telematics leader MiX Telematics is moreover estimated to capture the final position on the top-25 list.

Most vehicle manufacturers now offer factory-installed fleet telematics solutions either independently or through partnerships. Examples of OEMs which have introduced systems in the Americas include Daimler, Volvo, Paccar, Navistar, Ford, GM, Hino, Isuzu, MAN, Scania and Iveco. The OEM telematics initiatives in the Americas have intensified in recent years.

Large installed bases of OEM telematics systems are now found on the North American market, not the least for systems powered by established aftermarket fleet management solution providers. The volumes are so far substantially smaller in Latin America. The adoption is however expected to take off also in this region. Solutions supplied by the OEMs are anticipated to increase in importance across both continents in the Americas in the coming years.

About the Authors
Johan Fagerberg
is co-founder and an experienced analyst with a Master’s degree in Electrical Engineering from Chalmers University of Technology. He has during the past 20 years published numerous articles and reports about M2M/IoT markets.

Rickard Andersson

is a Senior Analyst with a Master’s degree in Industrial Engineering and Management from Chalmers University of Technology. He joined Berg Insight in 2010 and his areas of expertise include commercial vehicle telematics and location-based services.

Berg Insight offers premier business intelligence to the telecom industry. We produce concise reports providing key facts and strategic insights about pivotal developments in our focus areas. Berg Insight also offers detailed market forecast databases and advisory services. Our vision is to be the most valuable source of intelligence for our customers

Executive summary
1 Commercial vehicle fleets in the Americas
1.1 The North American commercial vehicle market
1.1.1 Registrations of commercial vehicles GVW 3–8
1.1.2 Manufacturer market shares
1.1.3 Ownership structure
1.1.4 Trailers
1.2 The Latin American commercial vehicle market
1.2.1 Registrations of commercial vehicles
1.2.2 Manufacturer market shares
2 Fleet management solutions
2.1 Fleet management infrastructure
2.1.1 Vehicle segment
2.1.2 GNSS segment
2.1.3 Network segment
2.1.4 Backoffice segment
2.2 Vehicle management
2.2.1 Vehicle diagnostics and maintenance planning
2.2.2 Security tracking
2.3 Driver management
2.3.1 Driving data registration and analysis
2.3.2 Video-based driver monitoring
2.3.3 Eco-driving schemes
2.3.4 Insurance risk management
2.4 Operations management
2.4.1 Routing and navigation
2.4.2 Transport management
2.4.3 Mobile workforce management
2.5 Regulatory compliance and reporting
2.5.1 CSA – Compliance, Safety, Accountability
2.5.2 Hours-of-Service and electronic logging devices
2.5.3 Fuel tax reporting
2.5.4 Distracted driving
2.5.5 Mandatory anti-theft systems in Brazil
2.5.6 Other applications
2.6 Business models
3 Market forecasts and trends
3.1 Market analysis
3.1.1 Installed base and unit shipments – North America and Latin America
3.1.2 Regional markets
3.1.3 Vendor market shares
3.1.4 Trailer telematics
3.1.5 Construction equipment telematics
3.2 Market drivers and barriers
3.2.1 Macroeconomic environment
3.2.2 Regulatory environment
3.2.3 Competitive environment
3.2.4 Technology environment
3.3 Value chain analysis
3.3.1 Telematics industry players
3.3.2 Automotive industry players
3.3.3 Telecom industry players
3.3.4 IT industry players
3.4 Future industry trends
3.4.1 Fleet telematics remains a high-pace IoT market favoured by multiple trends
3.4.2 Vehicle OEMs and aftermarket providers partner for factory-installed telematics
3.4.3 Industry consolidation fosters emergence of leading global telematics giants
3.4.4 Hardwired, mobile and hybrid telematics systems to co-exist
3.4.5 The FMCSA now lists more than 70 self-certified ELDs from diverse players
3.4.6 Upselling of value-added services can drive uptake beyond the ELD basics
3.4.7 Video-based solutions continue to permeate the fleet market
3.4.8 The Internet of Transportation Things expands the addressable market
4 OEM products and strategies
4.1 Daimler Group
4.2 Ford
4.3 General Motors
4.4 Hino Trucks
4.5 Iveco
4.6 MAN Latin America
4.7 Navistar
4.8 Paccar
4.9 Scania
4.10 Volvo Group
5 International aftermarket solution providers
5.1 Ctrack
5.2 Fleet Complete
5.3 Fleetmatics (Verizon)
5.4 Garmin and partners
5.5 Geotab
5.6 KORE Position Logic
5.7 MiX Telematics
5.8 Omnitracs
5.9 Teletrac Navman
5.10 Telogis (Verizon)
5.11 TomTom Telematics
5.12 Trimble
6 Regional aftermarket solution providers
6.1 North America
6.1.1 Azuga
6.1.2 Blue Tree Systems
6.1.3 BSM Technologies
6.1.4 CalAmp
6.1.5 CarrierWeb
6.1.6 Certified Tracking Solutions
6.1.7 Coretex
6.1.8 CyntrX
6.1.9 Donlen
6.1.10 FieldLogix
6.1.11 Fleet Freedom
6.1.12 Fleetilla
6.1.13 Forward Thinking Systems
6.1.14 GPS Insight
6.1.15 GreenRoad
6.1.16 I.D. Systems
6.1.17 Inthinc (ORBCOMM)
6.1.18 Isotrak
6.1.19 J. J. Keller
6.1.20 Microlise
6.1.21 NexTraq (Michelin)
6.1.22 ORBCOMM
6.1.23 Pedigree Technologies
6.1.24 PeopleNet (Trimble)
6.1.25 Positioning Universal
6.1.26 Quartix
6.1.27 Rand McNally
6.1.28 SkyBitz
6.1.29 Spireon
6.1.30 Synovia Solutions
6.1.31 TransCore
6.1.32 TruckTrack
6.1.33 Vecima Networks
6.1.34 Verizon Networkfleet
6.1.35 Zonar Systems (Continental)
6.2 Latin America
6.2.1 Autotrac
6.2.2 Copiloto Satelital (Michelin)
6.2.3 Encontrack
6.2.4 FleTrack
6.2.5 Ful-Mar
6.2.6 Global Track
6.2.7 GPS Chile
6.2.8 GPS7000
6.2.9 Grupo UDA
6.2.10 Grupo Ultra (ULTRACK)
6.2.11 Gurtam
6.2.12 Hawk GPS
6.2.13 High Performance Solutions
6.2.14 Inosat (Fleetmatics)
6.2.15 Ituran
6.2.16 Locatelia
6.2.17 Location World
6.2.18 MobileFleet (Viasat)
6.2.19 OMNILINK
6.2.20 OnixSat
6.2.21 Pointer Telocation
6.2.22 Pósitron
6.2.23 Redd
6.2.24 Sascar (Michelin)
6.2.25 Satrack
6.2.26 Secar Bohemia
6.2.27 Soltrack
6.2.28 Ubicamóvil
6.2.29 WideTech
6.2.30 Wisetrack
Glossary
Index
List of Figures
Figure 1.1: Registrations of GVW 3–8 vehicles (US 2016)
Figure 1.2: Registrations of GVW 3–8 vehicles (Canada 2016)
Figure 1.3: Commercial vehicle manufacturer market shares GVW 3–8 (US 2014)
Figure 1.4: Private ownership and business uses of vehicles (US 2013)
Figure 1.5: Distribution of new GVW 3–8 CVs by fleet size (US 2013)
Figure 1.6: Ten largest commercial fleets operated by US companies (2017)
Figure 1.7: Trailers in use (North America 2014)
Figure 1.8: Top trailer manufacturers (North America 2016)
Figure 1.9: CVs in operation and new registrations (Latin America 2014)
Figure 1.10: Light commercial vehicle manufacturer statistics (Brazil 2016)
Figure 1.11: Heavy truck manufacturer statistics (Brazil 2016)
Figure 2.1: Fleet management infrastructure overview
Figure 2.2: Examples of FM device form factors
Figure 2.3: Data interfaces used by FM devices
Figure 2.4: Examples of peripherals connected to FM devices
Figure 2.5: Mobile network operators in the Americas (2017)
Figure 2.6: Top M2M communication providers in the Americas (Q2-2016)
Figure 2.7: Example of FM backoffice segment
Figure 3.1: Fleet management shipments and penetration (North America 2016–2021)
Figure 3.2: Fleet management shipments and penetration (Latin America 2016–2021)
Figure 3.3: Top-25 fleet management providers, by installed base (Americas Q4-2016)
Figure 3.4: Trailer telematics shipments and penetration (Americas 2016–2021)
Figure 3.5: Top trailer telematics providers, by installed base (Americas Q4-2016)
Figure 3.6: Financial data for telematics industry players (2016)
Figure 3.7: Mergers and acquisitions in the fleet telematics sector (2016–2017)
Figure 3.8: Examples of fleet management offerings by mobile operators (2017)
Figure 3.9: ELDs – KeepTruckin, ONE20, J.J. Keller, Stoneridge, Continental & ZED
Figure 4.1. FleetBoard DispoPilot.guide powered by TomTom
Figure 4.2: Schematic overview of GM’s connected fleet services based on OnStar
Figure 4.3: Scania Fleet Management app interface
Figure 5.1: The Android-based Ctrack On-The-Road (OTR) driver terminal
Figure 5.2: Fleet Complete’s BigRoad app and DashLink device
Figure 5.3: Garmin’s new Fleet 7x0 series of commercial truck tablets
Figure 5.4: MiX Telematics’ 7’’ MiX Rovi, Android-based MiX Rovi II and RIBAS devices
Figure 5.5: Omnitracs’ MCP110, MCP200, MCP50 and IVG
Figure 5.6: Omnitracs’ Critical Event Video
Figure 5.7: Omnitracs XRS Relay device and mobile device interface
Figure 5.8: Teletrac Navman DIRECTOR and DRIVE app suite
Figure 5.9: TomTom Telematics’ WEBFLEET, LINK 530 and PRO 8275M TRUCK
Figure 5.10: TomTom PRO 2020 driver terminal and TomTom Bridge Hub
Figure 5.11: Overview of the Trimble PULSE connected field service solution
Figure 6.1: The Coretex DRIVE dashboard on a Samsung Android device
Figure 6.2: GPS Insight’s GPS tracking device and ELD 2000 Android tablet
Figure 6.3: PeopleNet ConnectedTablet, Display.4, Mobile Gateway and Mobile software
Figure 6.4: Rand McNally’s TND 740, ELD 50 and DC 200
Figure 6.5: Zonar Connect Tablet, 2020 Tablet and 2010 Electronic Inspection Device
Figure 6.6: OnixSat’s flagship product OnixSmart

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