Fleet Management in the Americas – 7th Edition
Fleet Management in the Americas is the seventh
consecutive report from Berg Insight analysing the latest
developments on the commercial vehicle telematics market
in the Americas.
This strategic research report from Berg Insight provides you
with 260 pages of unique business intelligence, including
5-year industry forecasts, expert commentary and real-life
case studies on which to base your business decisions.
Highlights from this report:
Insights from 30 new executive interviews with market leading
New data on vehicle populations and commercial fleets in the
Comprehensive overview of the fleet management value chain
and key applications.0
In-depth analysis of market trends and key developments.
Updated profiles of 77 aftermarket fleet management solution
Summary of OEM propositions from commercial vehicle brands.
Revised market forecasts lasting until 2021.
This report answers the following questions:
Will the FM industry consolidate further during 2017–2019?
What is the geographical structure of commercial vehicle fleets
in the Americas?
Who are the leading international and regional providers of
aftermarket fleet management solutions in the Americas?
What offerings are available from commercial vehicle OEMs?
How is the shift towards standard hardware affecting the
market for fleet management solutions in the Americas?
How are the regulatory developments in the Americas affecting
the fleet management industry?
What differences are there between the North and Latin
How will the commercial vehicle telematics industry evolve in
Fleet management (FM) is an ambiguous term used in reference to a wide range of solutions
for different vehicle-related applications. Berg Insight’s definition of a fleet management
solution is a vehicle-based system that incorporates data logging, satellite positioning and
data communication to a backoffice application. The history of fleet management solutions
goes back several decades. On-board vehicle computers first emerged in the 1980s and were
soon connected to various satellite and terrestrial wireless networks. Today, mobile networks
can provide ubiquitous online connectivity in many regions at a reasonable cost and mobile
computing technology delivers very high performance, as well as excellent usability. All of
these components combined enable the delivery of vehicle management, transport
management, driver management and mobile workforce management applications linking
vehicles and enterprise IT systems.
Commercial vehicle fleets play an essential role in the economy in both North and Latin
America. In North America, there are approximately 14.4 million GVW 3–8 commercial
vehicles in use. Around 18 million lighter vehicles including GVW 1–2 vehicles and cars with
no GVW are also used by enterprises or public entities. In Latin America, the number of
commercial vehicles in operation is estimated to 26.7 million, out of which 5.9 million are
heavy trucks and 20.8 million are light commercial vehicles. Berg Insight is of the opinion that
the market for fleet management in the Americas is in a growth period which will continue in
the years to come. The advanced North American market will remain on a growth track, not
the least driven by regulatory developments such as the ELD mandate. Latin America has
traditionally presented a very different scenario, often requiring an educational process in
order to extend the perception of fleet management beyond security-related aspects. The
Latin American fleet owners have however also started to embrace functionality for
optimisation of fleet operations to an increasing extent.
Berg Insight expects the FM market to continue to show healthy growth in 2017–2021. In
North America, the number of systems in active use is forecasted to grow at a compound
annual growth rate (CAGR) of 15.0 percent from 6.7 million units in 2016 to 13.5 million units
by 2021. The penetration rate in the total population of non-privately owned commercial
vehicles is estimated to increase from 22.9 percent in 2016 to 41.7 percent in 2021. In Latin
America, the number of systems in use is projected to increase from 2.5 million units in 2016,
growing at a CAGR of 12.9 percent to reach 4.7 million units in 2021. The penetration rate in
the region is estimated to increase from 9.7 percent in 2016 to 17.0 percent in 2021.
Verizon has as a result of an ambitious acquisition strategy captured the pole position in the
fleet telematics space in terms of size. The combination of Verizon’s Networkfleet, Telogis and
Fleetmatics operations under the same ownership has clearly cemented the US-based carrier
as the overall leader from a global perspective. In the Americas, Verizon is estimated to
outnumber the closest competitors by a factor of three. The runners-up include Trimble,
Geotab and Omnitracs which have all surpassed 500,000 active fleet management
subscribers in the Americas as of the end of 2016. Zonar Systems is the fifth largest provider
in the region, now majority-owned by Continental while Daimler Trucks North America has
retained a minority stake. Additional top players with estimated installed bases in the range of
200,000–300,000 active units include Teletrac Navman, KORE Position Logic and Sascar.
Solution providers estimated to have more than 100,000 active fleet management units in the
Americas are Spireon, BSM Technologies, Synovia Solutions, Fleet Complete, NexTraq,
Gurtam, Pósitron and GPS Insight. The remaining top vendors having estimated installed
bases in the 60,000–100,000 range include Autotrac, WideTech, CalAmp, Pointer Telocation,
Azuga, Encontrack, Ituran and OMNILINK. The South African telematics leader MiX
Telematics is moreover estimated to capture the final position on the top-25 list.
Most vehicle manufacturers now offer factory-installed fleet telematics solutions either
independently or through partnerships. Examples of OEMs which have introduced systems in
the Americas include Daimler, Volvo, Paccar, Navistar, Ford, GM, Hino, Isuzu, MAN, Scania
and Iveco. The OEM telematics initiatives in the Americas have intensified in recent years.
Large installed bases of OEM telematics systems are now found on the North American
market, not the least for systems powered by established aftermarket fleet management
solution providers. The volumes are so far substantially smaller in Latin America. The
adoption is however expected to take off also in this region. Solutions supplied by the OEMs
are anticipated to increase in importance across both continents in the Americas in the
About the Authors
is co-founder and an experienced
analyst with a Master’s degree in Electrical Engineering from
Chalmers University of Technology. He has during the past
20 years published numerous articles and reports about
is a Senior Analyst with a Master’s
degree in Industrial Engineering and Management from
Chalmers University of Technology. He joined Berg Insight in
2010 and his areas of expertise include commercial vehicle
telematics and location-based services.
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