The Carsharing Telematics Market – 2nd Edition
The Carsharing Telematics Market is the second strategyreport from Berg Insight analysing the latest developments onthis market worldwide.
This strategic research report from Berg Insight providesyou with 140 pages of unique business intelligence including5-year industry forecasts and expert commentary on which tobase your business decisions.
Highlights from this report:
Insights from 30 executive interviews with market leadingcompanies.
New data on carsharing fleets and members worldwide.
Comprehensive overview of the carsharing telematics valuechain.
In-depth analysis of market trends and key developments.
Detailed profiles of 23 carsharing platform vendors and theirpropositions.
Case studies of 50 carsharing initiatives from specialist CSOsand car OEMs.
Market forecasts by region lasting until 2022.
This report answers the following questions:
What is the current status of the carsharing telematics industry?
Which are the leading carsharing telematics platformproviders?
How are carmakers positioning themselves on the carsharingmarket?
What carsharing services are available from leading serviceproviders today?
What business models are used by carsharing companies?
How can smartphones be leveraged for carsharing services?
How will the market evolve in Europe, North America and otherparts of the world?
How will the corporate carsharing market evolve in theupcoming years?
Passenger cars and light trucks are the main modes of transportation in most industrialisedcountries. The vast majority of car trips in metropolitan areas are drive-alone trips with onlyone person in the car and vehicles are used for only about one hour per day on average.
Carsharing is one of many car-based mobility services that have become available for peoplethat want to complement other modes of transportation with car-based mobility occasionally.
Examples of other car-based mobility services include traditional car rental, carpooling,ridesharing, taxi and ridesourcing services. Many of these mobility services aim to decreasethe cost of car-based transportation, create convenience through fewer ownershipresponsibilities, as well as reduce congestion and environmental impact.
Carsharing is a decentralised car rental service focusing on short term rentals thatsupplements other modes of transports including walking, cycling and public transport.
Carsharing aims to provide an alternative to individual car ownership without restrictingindividual mobility by providing affordable access to cars. CarSharing Organisations (CSOs)offer members access to a fleet of shared cars from unattended self-service locations. Today,most CSOs use station-based networks with roundtrip rental. This operational model requiresmembers to return a vehicle to the same designated station from which it was accessed.
Some CSOs have also started to offer one-way carsharing that enables users to return the carto any station operated by the CSO. Another model that is rapidly gaining in popularity is freefloating carsharing, which enables members to pick up and drop off cars anywhere within adesignated area. The ability to access available cars instantly without prior booking and noneed to schedule return time make this type of service attractive for short trips.
New technologies in the form of telematics systems and smartphones are key enablers ofcarsharing services. In-car hardware technologies for carsharing services comprise an onboardcomputer, telematics device and RFID reader for capturing trip data, enable fleetmanagement and grant access to the car through an RFID smartcard or smartphone app. Anin-vehicle user terminal with keypad and display may also be installed to provide the driverwith visible messages and guidance, as well as allow management of reservations from withinthe vehicle. Software platforms include complete IT systems that can support all theoperational activities of a CSO ranging from management of in-vehicle equipment, fleetmanagement, booking management, billing, as well as operations supervision viadashboards and data analytics. Leading vendors of hardware and software platforms includeINVERS, Convadis, Omoove, Good Travel Software, Vulog, Ridecell, Targa Telematics andOpenFleet. Several carsharing technology vendors also target the emerging corporatecarsharing market that aims to increase corporate car pool availability and reduce mobilitycosts.
Commercial carsharing services are offered by specialist carsharing companies, car rentalcompanies, carmakers, as well as public transport operators. Examples of leading CSOsbacked by carmakers include Car2go (owned by Daimler), DriveNow (owned by BMW) andMaven (owned by GM). Car rental CSOs include Ubeeqo (owned by Europcar) as well asZipcar (owned by Avis Budget Group). Examples of specialised CSOs include Times Car Plus(owned by the Japanese parking lot operator Park 24), Socar in South Korea, Pand Auto andEvCard in China, Enjoy (owned by the Italian energy company Eni), Mobility Carsharing inSwitzerland, Stadtmobil and Flinkster in Germany, Communauto in Canada and GoGet inAustralia.
The nascent carsharing market is currently in a phase of strong growth which is expected tocontinue in the coming years. Berg Insight estimates that the total number of carsharingmembers worldwide reached 23.8 million at the end of 2017. At the same time, the total carfleet operated by CSOs had reached about 214,000 vehicles. Berg Insight forecasts thatcarsharing membership will grow to about 60.8 million globally by the end of 2022 and thetotal carsharing fleet will then reach approximately 705,000 cars. The corporate carsharingtelematics market is moreover estimated to 35,000 vehicles at year-end 2017 and isforecasted to reach about 136,000 vehicles in 2022. Europe, North America and Asia-Pacificso far represent the vast majority of all carsharing programmes and active policies from aninternational perspective. The front-running markets include Germany, Italy, USA, SouthKorea, China and Japan. In 2017, the Asian market experienced rapid growth of carsharingmembers and the region now accounts for more than 60 percent of the global member base.
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