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The Carsharing Telematics Market – 2nd Edition

The Carsharing Telematics Market – 2nd Edition

The Carsharing Telematics Market is the second strategyreport from Berg Insight analysing the latest developments onthis market worldwide.

This strategic research report from Berg Insight providesyou with 140 pages of unique business intelligence including5-year industry forecasts and expert commentary on which tobase your business decisions.

Highlights from this report:

Insights from 30 executive interviews with market leadingcompanies.
New data on carsharing fleets and members worldwide.
Comprehensive overview of the carsharing telematics valuechain.
In-depth analysis of market trends and key developments.
Detailed profiles of 23 carsharing platform vendors and theirpropositions.
Case studies of 50 carsharing initiatives from specialist CSOsand car OEMs.
Market forecasts by region lasting until 2022.

This report answers the following questions:

What is the current status of the carsharing telematics industry?
Which are the leading carsharing telematics platformproviders?
How are carmakers positioning themselves on the carsharingmarket?
What carsharing services are available from leading serviceproviders today?
What business models are used by carsharing companies?
How can smartphones be leveraged for carsharing services?
How will the market evolve in Europe, North America and otherparts of the world?
How will the corporate carsharing market evolve in theupcoming years?


Executive summary

Passenger cars and light trucks are the main modes of transportation in most industrialisedcountries. The vast majority of car trips in metropolitan areas are drive-alone trips with onlyone person in the car and vehicles are used for only about one hour per day on average.

Carsharing is one of many car-based mobility services that have become available for peoplethat want to complement other modes of transportation with car-based mobility occasionally.

Examples of other car-based mobility services include traditional car rental, carpooling,ridesharing, taxi and ridesourcing services. Many of these mobility services aim to decreasethe cost of car-based transportation, create convenience through fewer ownershipresponsibilities, as well as reduce congestion and environmental impact.

Carsharing is a decentralised car rental service focusing on short term rentals thatsupplements other modes of transports including walking, cycling and public transport.

Carsharing aims to provide an alternative to individual car ownership without restrictingindividual mobility by providing affordable access to cars. CarSharing Organisations (CSOs)offer members access to a fleet of shared cars from unattended self-service locations. Today,most CSOs use station-based networks with roundtrip rental. This operational model requiresmembers to return a vehicle to the same designated station from which it was accessed.

Some CSOs have also started to offer one-way carsharing that enables users to return the carto any station operated by the CSO. Another model that is rapidly gaining in popularity is freefloating carsharing, which enables members to pick up and drop off cars anywhere within adesignated area. The ability to access available cars instantly without prior booking and noneed to schedule return time make this type of service attractive for short trips.

New technologies in the form of telematics systems and smartphones are key enablers ofcarsharing services. In-car hardware technologies for carsharing services comprise an onboardcomputer, telematics device and RFID reader for capturing trip data, enable fleetmanagement and grant access to the car through an RFID smartcard or smartphone app. Anin-vehicle user terminal with keypad and display may also be installed to provide the driverwith visible messages and guidance, as well as allow management of reservations from withinthe vehicle. Software platforms include complete IT systems that can support all theoperational activities of a CSO ranging from management of in-vehicle equipment, fleetmanagement, booking management, billing, as well as operations supervision viadashboards and data analytics. Leading vendors of hardware and software platforms includeINVERS, Convadis, Omoove, Good Travel Software, Vulog, Ridecell, Targa Telematics andOpenFleet. Several carsharing technology vendors also target the emerging corporatecarsharing market that aims to increase corporate car pool availability and reduce mobilitycosts.

Commercial carsharing services are offered by specialist carsharing companies, car rentalcompanies, carmakers, as well as public transport operators. Examples of leading CSOsbacked by carmakers include Car2go (owned by Daimler), DriveNow (owned by BMW) andMaven (owned by GM). Car rental CSOs include Ubeeqo (owned by Europcar) as well asZipcar (owned by Avis Budget Group). Examples of specialised CSOs include Times Car Plus(owned by the Japanese parking lot operator Park 24), Socar in South Korea, Pand Auto andEvCard in China, Enjoy (owned by the Italian energy company Eni), Mobility Carsharing inSwitzerland, Stadtmobil and Flinkster in Germany, Communauto in Canada and GoGet inAustralia.

The nascent carsharing market is currently in a phase of strong growth which is expected tocontinue in the coming years. Berg Insight estimates that the total number of carsharingmembers worldwide reached 23.8 million at the end of 2017. At the same time, the total carfleet operated by CSOs had reached about 214,000 vehicles. Berg Insight forecasts thatcarsharing membership will grow to about 60.8 million globally by the end of 2022 and thetotal carsharing fleet will then reach approximately 705,000 cars. The corporate carsharingtelematics market is moreover estimated to 35,000 vehicles at year-end 2017 and isforecasted to reach about 136,000 vehicles in 2022. Europe, North America and Asia-Pacificso far represent the vast majority of all carsharing programmes and active policies from aninternational perspective. The front-running markets include Germany, Italy, USA, SouthKorea, China and Japan. In 2017, the Asian market experienced rapid growth of carsharingmembers and the region now accounts for more than 60 percent of the global member base.

Executive summary
1 Cars and personal mobility services
1.1 Introduction
1.1.1 Passenger cars in use by region
1.1.2 New passenger car registration trends
1.2 Market trends
1.2.1 Peak car use and car ownership
1.2.2 The sharing economy
1.3 Car-based mobility services
1.3.1 Overview of carsharing services
1.3.2 Carsharing operational models
1.4 Carsharing services worldwide
1.4.1 Carsharing in Europe
1.4.2 Carsharing in the Americas
1.4.3 Carsharing in Asia-Pacific
1.4.4 Overview of carsharing service providers
1.5 Car telematics infrastructure
1.5.1 Vehicle segment
1.5.2 Tracking segment
1.5.3 Network segment
1.5.4 Service segment
2 Car OEM mobility service initiatives
2.1 BMW
2.1.1 Overview of BMW group passenger car models
2.1.2 DriveNow
2.1.3 ReachNow
2.1.4 AlphaCity corporate carsharing
2.2 Daimler Group
2.2.1 Overview of Mercedes-Benz and Smart passenger car models
2.2.2 Moovel
2.2.3 Car2go
2.3 Ford Motor Company
2.3.1 Overview of Ford passenger car models
2.3.2 New mobility projects and services from Ford
2.4 General Motors
2.4.1 Overview of the main GM passenger car brands
2.4.2 GM urban mobility programmes
2.4.3 Maven
2.5 Hyundai Motor Group
2.5.1 Overview of Hyundai and Kia passenger car models
2.5.2 Hyundai IONIQ Carsharing and mobility programmes
2.5.3 Kia Motors and WiBLE mobility initiatives
2.6 Nissan Motor Company
2.6.1 Overview of Nissan and Infiniti passenger car models
2.6.2 Nissan carsharing services
2.7 PSA Group
2.7.1 Overview of PSA Group passenger car brands and models
2.7.2 PSA mobility services
2.7.3 Free2Move
2.8 Renault Group
2.8.1 Overview of Renault and Dacia passenger car models
2.8.2 Renault Group’s carsharing initiatives
2.9 Toyota Motor Corporation
2.9.1 Overview of Toyota and Lexus passenger car models
2.9.2 Toyota mobility services platform
2.10 Volkswagen Group
2.10.1 Overview of Volkswagen Group passenger car brands and models
2.10.2 New mobility concepts from the Volkswagen Group
2.10.3 The VRent corporate carsharing service in China
2.10.4 Škoda carsharing programme
2.10.5 Audi mobility service programmes
2.11 Volvo Car Group
2.11.1 Overview of Volvo passenger car models
2.11.2 Volvo Cars Mobility and Sunfleet
3 Carsharing organisations
3.1 Specialist carsharing companies in Europe
3.1.1 Bluecarsharing (Bolloré Group)
3.1.2 Bluemove
3.1.3 Cambio
3.1.4 Citiz
3.1.5 Co-Wheels
3.1.6 Emov
3.1.7 Enjoy
3.1.8 Flinkster
3.1.9 GoCar
3.1.10 GreenMobility (Your City Car)
3.1.11 Greenwheels
3.1.12 Mobility Carsharing Switzerland
3.1.13 Respiro
3.1.14 Stadtmobil
3.1.15 Zity
3.2 Specialist carsharing companies in the Americas
3.2.1 AutoShare
3.2.2 Carrot
3.2.3 City CarShare
3.2.4 Communauto
3.2.5 GIG CarShare
3.2.6 Zazcar
3.3 Specialist carsharing companies in Asia-Pacific
3.3.1 EvCard
3.3.2 GoGet
3.3.3 GreenShareCar
3.3.4 Pand Auto
3.3.5 Socar
3.3.6 Zoomcar
3.4 Specialist carsharing companies in ROW
3.4.1 Anytime
3.4.2 Delimobil
3.4.3 CAR2GO
3.4.4 Carmine
3.5 Car rental companies
3.5.1 Avis Budget Group and Zipcar
3.5.2 Enterprise Rent-A-Car and Enterprise CarShare
3.5.3 Europcar and Ubeeqo
3.5.4 Hertz
3.5.5 Lotte Rental and Green Car
3.5.6 ORIX Auto Corporation and ORIX CarShare
3.5.7 Sixt Group
3.5.8 U-Haul
4 Technology vendors
4.1 End-to-end carsharing solutions
4.1.1 FastFleet and Local Motion by Zipcar
4.1.2 GoTo
4.1.3 IER-Polyconseil (Bolloré Group)
4.1.4 JSI Mobility
4.1.5 Miveo (Move About Group)
4.1.6 Mobiag
4.1.7 MonGeo Connected Technology
4.1.8 Omoove (Octo Telematics)
4.1.9 OpenFleet
4.1.10 TomTom Telematics
4.1.11 Vulog
4.2 Carsharing software platforms
4.2.1 Cantamen
4.2.2 Fleetster (Next Generation Mobility)
4.2.3 Good Travel Software
4.2.4 Mobility Systems + Services
4.2.5 RCI Mobility
4.2.6 Ridecell
4.2.7 Targa Telematics
4.2.8 Zemtu
4.3 In-vehicle systems
4.3.1 Astus (ETL Electronics)
4.3.2 Convadis
4.3.3 INVERS
4.3.4 OTA Keys (Continental)
5 Market forecasts and trends
5.1 Carsharing market forecasts
5.1.1 Carsharing in the EU28+EFTA
5.1.2 Carsharing in North America
5.1.3 Carsharing in Asia-Pacific
5.1.4 Carsharing in ROW
5.1.5 Connected carsharing platform forecast
5.1.6 Corporate carsharing forecast
5.2 Mergers and acquisitions in the carsharing telematics space
5.3 Market trends
5.3.1 Carsharing is becoming increasingly integrated with other mobility services .. 138
5.3.2 Carsharing and public transport ecosystems to converge
5.3.3 Electric cars are a natural fit for carsharing
5.3.4 Free floating carsharing services on the rise
5.3.5 Hybrid station-based and free floating models show promise
5.3.6 Autonomous cars are expected to change the playing field for carsharing
5.3.7 Carsharing becomes a popular means to reduce corporate mobility costs
Glossary
Index
List of Figures
Figure 1.1: Car parc by region (World 2009–2015)
Figure 1.2: Passenger car parc density by region (World 2015)
Figure 1.3: New car registration data (World 2010–2017)
Figure 1.4: Top 10 countries by new passenger car and light truck registrations (2017)
Figure 1.5: Carsharing membership and fleet size (World 2013–2017)
Figure 1.6: Carsharing service providers by industry background
Figure 1.7: Leading carsharing service providers (World Q4-2017)
Figure 1.8: Carsharing telematics system overview
Figure 1.9: On-board computer and RFID smartcard reader
Figure 2.1: Carmaker CSO membership and fleet size (World 2014–2017)
Figure 2.2: Examples of carsharing services by carmakers (World 2018)
Figure 2.3: DriveNow fleet and members (2013–2017)
Figure 2.4: Mobility needs of DriveNow members
Figure 2.5: Car2go fleet and members (2014–2017)
Figure 3.1: Carsharing service providers (Europe and ROW 2017)
Figure 3.2: Carsharing service providers (Americas and APAC 2017)
Figure 3.3: Carsharing services by car rental companies (World 2017)
Figure 3.4: Major car rental companies
Figure 4.1: Carsharing technology vendors (2018)
Figure 4.2: Overview of end-to-end carsharing system vendors (2018)
Figure 4.3: Overview of carsharing platform vendors (2018)
Figure 4.4: In-vehicle system vendors (2018)
Figure 5.1: Carsharing members by region (2017–2022)
Figure 5.2: Carsharing vehicles by region (2017–2022)
Figure 5.3: Carsharing fleet and members (EU28+EFTA 2017–2022)
Figure 5.4: Carsharing fleet and members (North America 2017–2022)
Figure 5.5: Carsharing fleet and members (Asia-Pacific 2017–2022)
Figure 5.6: Carsharing fleet and members (ROW 2017–2022)
Figure 5.7: Carsharing TCUs and connected cars (World 2017–2022)
Figure 5.8: Carsharing system revenues (World 2017–2022)
Figure 5.9: Corporate carsharing telematics market (World 2017–2022)
Figure 5.10: M&As in the carsharing telematics space (2013–2017)

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