Bitters Market Research Report by Product (Aperitif Bitters, Cocktail Bitters, and Digestif Bitters), by End User (Restaurants & Bars and Retail Service), by Region (Americas, Asia-Pacific, and Europe, Middle East & Africa) - Global Forecast to 2026 - Cum

Bitters Market Research Report by Product (Aperitif Bitters, Cocktail Bitters, and Digestif Bitters), by End User (Restaurants & Bars and Retail Service), by Region (Americas, Asia-Pacific, and Europe, Middle East & Africa) - Global Forecast to 2026 - Cumulative Impact of COVID-19

The Global Bitters Market size was estimated at USD 283.05 million in 2020 and expected to reach USD 316.56 million in 2021, at a CAGR 12.17% to reach USD 564.08 million by 2026.

Market Statistics:

The report provides market sizing and forecast across five major currencies - USD, EUR GBP, JPY, and AUD. It helps organization leaders make better decisions when currency exchange data is readily available. In this report, the years 2018 and 2019 are considered historical years, 2020 as the base year, 2021 as the estimated year, and years from 2022 to 2026 are considered the forecast period.


Market Segmentation & Coverage:

This research report categorizes the Bitters to forecast the revenues and analyze the trends in each of the following sub-markets:

Based on Product, the market was studied across Aperitif Bitters, Cocktail Bitters, Digestif Bitters, and Medicinal Bitters.

Based on End User, the market was studied across Restaurants & Bars and Retail Service.

Based on Region, the market was studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, and Thailand. The Europe, Middle East & Africa is further studied across France, Germany, Italy, Netherlands, Qatar, Russia, Saudi Arabia, South Africa, Spain, United Arab Emirates, and United Kingdom.

Cumulative Impact of COVID-19:

COVID-19 is an incomparable global public health emergency that has affected almost every industry, and the long-term effects are projected to impact the industry growth during the forecast period. Our ongoing research amplifies our research framework to ensure the inclusion of underlying COVID-19 issues and potential paths forward. The report delivers insights on COVID-19 considering the changes in consumer behavior and demand, purchasing patterns, re-routing of the supply chain, dynamics of current market forces, and the significant interventions of governments. The updated study provides insights, analysis, estimations, and forecasts, considering the COVID-19 impact on the market.

Competitive Strategic Window:

The Competitive Strategic Window analyses the competitive landscape in terms of markets, applications, and geographies to help the vendor define an alignment or fit between their capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for the vendors to adopt successive merger and acquisition strategies, geography expansion, research & development, and new product introduction strategies to execute further business expansion and growth during a forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix evaluates and categorizes the vendors in the Bitters Market based on Business Strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and Product Satisfaction (Value for Money, Ease of Use, Product Features, and Customer Support) that aids businesses in better decision making and understanding the competitive landscape.

Market Share Analysis:

The Market Share Analysis offers the analysis of vendors considering their contribution to the overall market. It provides the idea of its revenue generation into the overall market compared to other vendors in the space. It provides insights into how vendors are performing in terms of revenue generation and customer base compared to others. Knowing market share offers an idea of the size and competitiveness of the vendors for the base year. It reveals the market characteristics in terms of accumulation, fragmentation, dominance, and amalgamation traits.

Competitive Scenario:

The Competitive Scenario provides an outlook analysis of the various business growth strategies adopted by the vendors. The news covered in this section deliver valuable thoughts at the different stage while keeping up-to-date with the business and engage stakeholders in the economic debate. The competitive scenario represents press releases or news of the companies categorized into Merger & Acquisition, Agreement, Collaboration, & Partnership, New Product Launch & Enhancement, Investment & Funding, and Award, Recognition, & Expansion. All the news collected help vendor to understand the gaps in the marketplace and competitor’s strength and weakness thereby, providing insights to enhance product and service.

Company Usability Profiles:

The report profoundly explores the recent significant developments by the leading vendors and innovation profiles in the Global Bitters Market, including AB InBev, Absinthes.com, Angostura Bitters, Angostura Limited, Bitters Club LLC, Davide Campari-Milano N.V, Hella Cocktail Co., Kuemmerling KG, LCBO, Meredith Corporation, Only Bitters, Pernod Ricard SA, Scrappy's Bitters, Spirit of York Distillery Co., Stock Spirits Group PLC, Tesco.com, The Bitter Housewife, TheDrinkShop.com Ltd, Token Bitters, Total Wine & More, Tulleeho Portals Pvt. Ltd., Underberg AG, VinePair Inc., and Vinsajten.com GmbH.

The report provides insights on the following pointers:

1. Market Penetration: Provides comprehensive information on the market offered by the key players
2. Market Development: Provides in-depth information about lucrative emerging markets and analyze penetration across mature segments of the markets
3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments
4. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players
5. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:

1. What is the market size and forecast of the Global Bitters Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Bitters Market during the forecast period?
3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Bitters Market?
4. What is the competitive strategic window for opportunities in the Global Bitters Market?
5. What are the technology trends and regulatory frameworks in the Global Bitters Market?
6. What is the market share of the leading vendors in the Global Bitters Market?
7. What modes and strategic moves are considered suitable for entering the Global Bitters Market?


1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders
2. Research Methodology
2.1. Define: Research Objective
2.2. Determine: Research Design
2.3. Prepare: Research Instrument
2.4. Collect: Data Source
2.5. Analyze: Data Interpretation
2.6. Formulate: Data Verification
2.7. Publish: Research Report
2.8. Repeat: Report Update
3. Executive Summary
3.1. Introduction
4. Market Overview
4.1. Introduction
4.2. Cumulative Impact of COVID-19
5. Market Dynamics
5.1. Introduction
5.2. Drivers
5.2.1. Rising consumption of alcoholic & non-alcoholic beverages by the millennial population across the world
5.2.2. Increase in the health benefits associated with the bitters such as protein digestion, mineral absorption, and others
5.3. Restraints
5.3.1. Potential adverse reactions with the products
5.4. Opportunities
5.4.1. Growing demand for branded and premium alcohol and rise in the spending on international liquor brands
5.4.2. Rising developments in the players for new types of bitters with unique flavors like chocolate, coffee, cherry, and more
5.5. Challenges
5.5.1. Overuse related issues
6. Bitters Market, by Product
6.1. Introduction
6.2. Aperitif Bitters
6.3. Cocktail Bitters
6.4. Digestif Bitters
6.5. Medicinal Bitters
7. Bitters Market, by End User
7.1. Introduction
7.2. Restaurants & Bars
7.3. Retail Service
8. Americas Bitters Market
8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States
9. Asia-Pacific Bitters Market
9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand
10. Europe, Middle East & Africa Bitters Market
10.1. Introduction
10.2. France
10.3. Germany
10.4. Italy
10.5. Netherlands
10.6. Qatar
10.7. Russia
10.8. Saudi Arabia
10.9. South Africa
10.10. Spain
10.11. United Arab Emirates
10.12. United Kingdom
11. Competitive Landscape
11.1. FPNV Positioning Matrix
11.1.1. Quadrants
11.1.2. Business Strategy
11.1.3. Product Satisfaction
11.2. Market Ranking Analysis
11.3. Market Share Analysis, By Key Player
11.4. Competitive Scenario
11.4.1. Merger & Acquisition
11.4.2. Agreement, Collaboration, & Partnership
11.4.3. New Product Launch & Enhancement
11.4.4. Investment & Funding
11.4.5. Award, Recognition, & Expansion
12. Company Usability Profiles
12.1. AB InBev
12.2. Absinthes.com
12.3. Angostura Bitters
12.4. Angostura Limited
12.5. Bitters Club LLC
12.6. Davide Campari-Milano N.V
12.7. Hella Cocktail Co.
12.8. Kuemmerling KG
12.9. LCBO
12.10. Meredith Corporation
12.11. Only Bitters
12.12. Pernod Ricard SA
12.13. Scrappy's Bitters
12.14. Spirit of York Distillery Co.
12.15. Stock Spirits Group PLC
12.16. Tesco.com
12.17. The Bitter Housewife
12.18. TheDrinkShop.com Ltd
12.19. Token Bitters
12.20. Total Wine & More
12.21. Tulleeho Portals Pvt. Ltd.
12.22. Underberg AG
12.23. VinePair Inc.
12.24. Vinsajten.com GmbH
13. Appendix
13.1. Discussion Guide
13.2. License & Pricing
List of Figures
FIGURE 1. GLOBAL BITTERS MARKET SIZE, 2020 VS 2026 (USD MILLION)
FIGURE 2. GLOBAL BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 3. GLOBAL BITTERS MARKET: MARKET DYNAMICS
FIGURE 4. GLOBAL BITTERS MARKET SIZE, BY PRODUCT, 2020 VS 2026 (%)
FIGURE 5. GLOBAL BITTERS MARKET SIZE, BY PRODUCT, 2020 VS 2026 (USD MILLION)
FIGURE 6. COMPETITIVE STRATEGIC WINDOW FOR GLOBAL BITTERS MARKET SIZE, BY PRODUCT, 2026
FIGURE 7. GLOBAL BITTERS MARKET SIZE, BY APERITIF BITTERS, 2018-2026 (USD MILLION)
FIGURE 8. GLOBAL BITTERS MARKET SIZE, BY APERITIF BITTERS, BY REGION, 2020 VS 2026 (USD MILLION)
FIGURE 9. GLOBAL BITTERS MARKET SIZE, BY COCKTAIL BITTERS, 2018-2026 (USD MILLION)
FIGURE 10. GLOBAL BITTERS MARKET SIZE, BY COCKTAIL BITTERS, BY REGION, 2020 VS 2026 (USD MILLION)
FIGURE 11. GLOBAL BITTERS MARKET SIZE, BY DIGESTIF BITTERS, 2018-2026 (USD MILLION)
FIGURE 12. GLOBAL BITTERS MARKET SIZE, BY DIGESTIF BITTERS, BY REGION, 2020 VS 2026 (USD MILLION)
FIGURE 13. GLOBAL BITTERS MARKET SIZE, BY MEDICINAL BITTERS, 2018-2026 (USD MILLION)
FIGURE 14. GLOBAL BITTERS MARKET SIZE, BY MEDICINAL BITTERS, BY REGION, 2020 VS 2026 (USD MILLION)
FIGURE 15. GLOBAL BITTERS MARKET SIZE, BY END USER, 2020 VS 2026 (%)
FIGURE 16. GLOBAL BITTERS MARKET SIZE, BY END USER, 2020 VS 2026 (USD MILLION)
FIGURE 17. COMPETITIVE STRATEGIC WINDOW FOR GLOBAL BITTERS MARKET SIZE, BY END USER, 2026
FIGURE 18. GLOBAL BITTERS MARKET SIZE, BY RESTAURANTS & BARS, 2018-2026 (USD MILLION)
FIGURE 19. GLOBAL BITTERS MARKET SIZE, BY RESTAURANTS & BARS, BY REGION, 2020 VS 2026 (USD MILLION)
FIGURE 20. GLOBAL BITTERS MARKET SIZE, BY RETAIL SERVICE, 2018-2026 (USD MILLION)
FIGURE 21. GLOBAL BITTERS MARKET SIZE, BY RETAIL SERVICE, BY REGION, 2020 VS 2026 (USD MILLION)
FIGURE 22. AMERICAS BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 23. ARGENTINA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 24. BRAZIL BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 25. CANADA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 26. MEXICO BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 27. UNITED STATES BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 28. ASIA-PACIFIC BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 29. AUSTRALIA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 30. CHINA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 31. INDIA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 32. INDONESIA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 33. JAPAN BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 34. MALAYSIA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 35. PHILIPPINES BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 36. SINGAPORE BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 37. SOUTH KOREA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 38. TAIWAN BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 39. THAILAND BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 40. EUROPE, MIDDLE EAST & AFRICA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 41. FRANCE BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 42. GERMANY BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 43. ITALY BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 44. NETHERLANDS BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 45. QATAR BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 46. RUSSIA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 47. SAUDI ARABIA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 48. SOUTH AFRICA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 49. SPAIN BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 50. UNITED ARAB EMIRATES BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 51. UNITED KINGDOM BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
FIGURE 52. GLOBAL BITTERS MARKET: FPNV POSITIONING MATRIX
FIGURE 53. GLOBAL BITTERS MARKET: SHARE, BY KEY PLAYER, 2020
FIGURE 54. COMPETITIVE SCENARIO ANALYSIS IN GLOBAL BITTERS MARKET, BY TYPE
List of Tables
TABLE 1. GLOBAL BITTERS MARKET: MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2016–2020
TABLE 3. GLOBAL BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 4. GLOBAL BITTERS MARKET SIZE, BY PRODUCT, 2018-2026 (USD MILLION)
TABLE 5. GLOBAL BITTERS MARKET SIZE, BY APERITIF BITTERS, BY REGION, 2018-2026 (USD MILLION)
TABLE 6. GLOBAL BITTERS MARKET SIZE, BY COCKTAIL BITTERS, BY REGION, 2018-2026 (USD MILLION)
TABLE 7. GLOBAL BITTERS MARKET SIZE, BY DIGESTIF BITTERS, BY REGION, 2018-2026 (USD MILLION)
TABLE 8. GLOBAL BITTERS MARKET SIZE, BY MEDICINAL BITTERS, BY REGION, 2018-2026 (USD MILLION)
TABLE 9. GLOBAL BITTERS MARKET SIZE, BY END USER, 2018-2026 (USD MILLION)
TABLE 10. GLOBAL BITTERS MARKET SIZE, BY RESTAURANTS & BARS, BY REGION, 2018-2026 (USD MILLION)
TABLE 11. GLOBAL BITTERS MARKET SIZE, BY RETAIL SERVICE, BY REGION, 2018-2026 (USD MILLION)
TABLE 12. AMERICAS BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 13. ARGENTINA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 14. BRAZIL BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 15. CANADA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 16. MEXICO BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 17. UNITED STATES BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 18. ASIA-PACIFIC BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 19. AUSTRALIA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 20. CHINA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 21. INDIA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 22. INDONESIA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 23. JAPAN BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 24. MALAYSIA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 25. PHILIPPINES BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 26. SINGAPORE BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 27. SOUTH KOREA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 28. TAIWAN BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 29. THAILAND BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 30. EUROPE, MIDDLE EAST & AFRICA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 31. FRANCE BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 32. GERMANY BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 33. ITALY BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 34. NETHERLANDS BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 35. QATAR BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 36. RUSSIA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 37. SAUDI ARABIA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 38. SOUTH AFRICA BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 39. SPAIN BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 40. UNITED ARAB EMIRATES BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 41. UNITED KINGDOM BITTERS MARKET SIZE, 2018-2026 (USD MILLION)
TABLE 42. GLOBAL BITTERS MARKET: SCORES
TABLE 43. GLOBAL BITTERS MARKET: BUSINESS STRATEGY
TABLE 44. GLOBAL BITTERS MARKET: PRODUCT SATISFACTION
TABLE 45. GLOBAL BITTERS MARKET: RANKING
TABLE 46. GLOBAL BITTERS MARKET: SHARE, BY KEY PLAYER, 2020
TABLE 47. GLOBAL BITTERS MARKET: MERGER & ACQUISITION
TABLE 48. GLOBAL BITTERS MARKET: AGREEMENT, COLLABORATION, & PARTNERSHIP
TABLE 49. GLOBAL BITTERS MARKET: NEW PRODUCT LAUNCH & ENHANCEMENT
TABLE 50. GLOBAL BITTERS MARKET: INVESTMENT & FUNDING
TABLE 51. GLOBAL BITTERS MARKET: AWARD, RECOGNITION, & EXPANSION
TABLE 52. GLOBAL BITTERS MARKET: LICENSE & PRICING

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