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Human Growth Hormone

Published by: Datamonitor

Published: Oct. 29, 2002 - 29 Pages


Table of Contents




Overview

Introduction

Pending

DRIVERS AND TRENDS

The global Human Growth Hormone (hGH) market was worth approximately $1.5

billion in 2001. Due to the high cost of treatment, there is a considerable

incentive for generic biologics companies to develop low cost generic forms of

hGH. As the efficacy and side effects profiles of hGH products are virtually

identical, products are defined through the innovativeness of the delivery

technology and the formulation of the drug. Additional drivers behind current

product uptake include the approved indications of the drug, the marketing

strength of the company, and the cost of treatment.

INTRODUCTION

This section provides an overview of the disease, defining the specific patient

populations eligible to receive hGH therapy, and outlining disease incidence and

prevalence.

MARKET OVERVIEW

What is the value of the hGH market, which companies have hGH products, and what

are their current marketing strategies? This section covers:

Sales data and market growth of the top 6 hGH products in 2000 and 2001

Review of the products and companies within the hGH market

A comparison of drug delivery technology

Review of approved drug indications and treatment costs

DEVELOPMENT OPPORTUNITIES

What are the current opportunities within the hGH market? This section provides

an overview of the key opportunities available for companies to realize the

patient potential and drive market growth, including:

A review of the current hGH product pipeline

Evaluation of companies developing hGH products, including identification of

out licensing opportunities

Insight into opportunities for market penetration and growth

DATASETS

Table 1: Sales of currently marketed hGH products, 2000-01

Table 2: Approved indications of hGH products

Table 3: Comparison of hGH product prices, 2001

Table 4: US patent expiry dates of hGH products

Table 5: The hGH pipeline

Table 6: 2001 cost of hGH treatment

Figure 1: Global market share of hGH products, 2001

Figure 2: Comparison of drug delivery systems on the hGH market





Abstract

Introduction: The global Human Growth Hormone (hGH) market, was worth approximately $1.5 billion in 2001. Traditionally a market with a small number of key players, the development of generic products and innovation of currently marketed products is causing market leaders to reassess current market strategy. Datamonitor's Human Growth Hormone analysis provides a comprehensive overview of the current hGH market, and the product pipeline, and reviews strategies that may be utilized to optimize hGH uptake. Scope: * Definition of patient populations, including disease incidence and prevalence * Analysis of 2001 sales data for the six major hGH products * Identification of out licensing opportunities and strategic recommendations formarket growth * Comparisons between drug administration techniques, approved indications and treatment costs * Overview of the hGH pipeline, including analysis of companies involved in developing hGH products. Report Highlights: Brand differentiation through innovations in delivery technology will be a critical success factor in this largely homogenous market. Growth in the Human Growth Hormone market is being driven by expansion in the number of approved indications and increasing generic competition. Reasons to Purchase: * Promoting physician awareness of price differences between products may drive the uptake of less expensive less well-known products. * Gaining approval for additional indications is one of the market strategies that has secured the success of Genotropin as market leader.

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