Asia/Pacific (Excluding Japan) Social Business and Social Media 2013 Top 10 Predictions

Published by: IDC

Published: Dec. 18, 2012 - 14 Pages

Table of Contents

Predictions

In This Study

Situation Overview

IDC's Four Pillars of ICT and the Third Platform

Future Outlook

Prediction #1: The Facebook IPO Will Polarize the Social Enterprise Market

Prediction #2: CIO Reluctance to Social Will Create Islands of IT

Prediction #3: OS and Device Integration Will Accelerate Social But…

Prediction #4: Freemium Will Undermine Premium

Prediction #5: Sales Impact Will Replace "Likes" and Followers

Prediction #6: Visual Social Will Be the Next Wave in Social

Prediction #7: Social (Networking) Platforms Will Be the Next Shop Front

Prediction #8: The Groupon Model Will Fade Away But Group Buying Will Prevail

Prediction #9: In-apps Advertising Will Emerge as the Next Wave of Mobile Advertising

Prediction #10: OTT Players Will Woo the Telcos — Up to a Point

Essential Guidance

Implications for the CIO

Implications for Vendors, Alliances, and Partners

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Synopsis

Abstract

This IDC study discusses the factors that we believe will have the biggest impact on social media and social business across the Asia/Pacific (excluding Japan) or APEJ region in 2013.

"There are several factors that IDC expects will increase the importance of social networking and social tools in the Asia/Pacific region in 2013. Most markets in Southeast Asia have very young populations which are usually the first adopters of social tools. Furthermore, the business landscape in Asia is still very relationship focused and these relationships are increasingly formed and nurtured through online social networks," says Claus Mortensen, principal, Emerging Technology Research, IDC Asia/Pacific.

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