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Store Cards in Argentina

Publisher Euromonitor International
Published Feb 06, 2026
Length 21 Pages
SKU # EP20870661

Description

Transaction values in store cards remained positive in Argentina in 2025, albeit at a slump in growth compared to the previous year. Meanwhile, cards in circulation continue to decrease, following the decreasing trend seen the previous year. Consumer interest in such products has been diminishing for several years in line with the growing preference for financial cards and payment tools that provide greater versatility and flexibility.

Euromonitor International's Store Card Transactions in Argentina report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Store Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

21 Pages
Store Cards in Argentina
Euromonitor International
February 2026
List Of Contents And Tables
STORE CARDS IN ARGENTINA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Consumer interest in store cards continues to decline
INDUSTRY PERFORMANCE
Retailers scale back investment in store cards in favour of more popular options
Store cards target a low-income segment in the interior of the country
WHAT’S NEXT?
Store cards likely to become increasingly absorbed by credit cards
Store cards will remain more concentrated in small towns in the interior of the country
Discounts and instalment plans will remain key drivers of store card usage
COMPETITIVE LANDSCAPE
Coto remains the only named player in store cards, with the remainder of share fragmented
CATEGORY DATA
Table 1 Store Cards: Number of Cards in Circulation 2020-2025
Table 2 Store Cards Transactions 2020-2025
Table 3 Store Cards in Circulation: % Growth 2020-2025
Table 4 Store Cards Transactions: % Growth 2020-2025
Table 5 Store Cards: Number of Cards by Issuer 2020-2024
Table 6 Store Cards: Payment Transaction Value by Issuer 2020-2024
Table 7 Forecast Store Cards: Number of Cards in Circulation 2025-2030
Table 8 Forecast Store Cards Transactions 2025-2030
Table 9 Forecast Store Cards in Circulation: % Growth 2025-2030
Table 10 Forecast Store Cards Transactions: % Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
FINANCIAL CARDS AND PAYMENTS IN ARGENTINA
EXECUTIVE SUMMARY
Positive growth in financial cards and payments, thanks to stabilising inflation and numbers of cards increasing
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
The number of cards in circulation is increasing, mainly due to debit and credit cards
Increased use of electronic wallets to the detriment of cash
Greater concentration in the private banking sector, with Mercado Pago advancing towards a banking license
WHAT’S NEXT?
Growth will continue for both physical and virtual cards, supported by increasing use of digital wallets
Open Finance System will enable easier access to various payment instruments
AI innovations set to revolutionise the entire payment system
COMPETITIVE LANDSCAPE
Banco de la Nación Argentina remains the leading issuer and Visa Inc remains the leading operator
Tarjeta Naranja and Ualá show dynamism
MARKET INDICATORS
Table 11 Number of POS Terminals: Units 2020-2025
Table 12 Number of ATMs: Units 2020-2025
Table 13 Value Lost to Fraud 2020-2025
Table 14 Card Expenditure by Location 2025
Table 15 Financial Cards in Circulation by Type: % Number of Cards 2020-2025
Table 16 Domestic versus Foreign Spend 2025
MARKET DATA
Table 17 Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 18 Financial Cards by Category: Number of Accounts 2020-2025
Table 19 Financial Cards Transactions by Category: Value 2020-2025
Table 20 Financial Cards by Category: Number of Transactions 2020-2025
Table 21 Consumer Payments by Category: Value 2020-2025
Table 22 Consumer Payments by Category: Number of Transactions 2020-2025
Table 23 M-Commerce by Category: Value 2020-2025
Table 24 M-Commerce by Category: % Value Growth 2020-2025
Table 25 Financial Cards: Number of Cards by Issuer 2020-2024
Table 26 Financial Cards: Number of Cards by Operator 2020-2024
Table 27 Financial Cards: Card Payment Transactions Value by Operator 2020-2024
Table 28 Financial Cards: Card Payment Transactions Value by Issuer 2020-2024
Table 29 Forecast Financial Cards by Category: Number of Cards in Circulation 2025-2030
Table 30 Forecast Financial Cards by Category: Number of Accounts 2025-2030
Table 31 Forecast Financial Cards Transactions by Category: Value 2025-2030
Table 32 Forecast Financial Cards by Category: Number of Transactions 2025-2030
Table 33 Forecast Consumer Payments by Category: Value 2025-2030
Table 34 Forecast Consumer Payments by Category: Number of Transactions 2025-2030
Table 35 Forecast M-Commerce by Category: Value 2025-2030
Table 36 Forecast M-Commerce by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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