Herbal/Traditional Products in Romania

Published by: Euromonitor International

Published: Nov. 22, 2012 - 29 Pages


Table of Contents

HERBAL/TRADITIONAL PRODUCTS IN ROMANIA
Euromonitor International
November 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Herbal/Traditional Products: Value 2006-2011
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2006-2011
Table 3 Herbal/Traditional Products Company Shares 2007-2011
Table 4 Herbal/Traditional Products Brand Shares 2008-2011
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2011-2016
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2011-2016
Antibiotice SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 1 Antibiotice SA: Key Facts
Summary 2 Antibiotice SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Antibiotice SA: Competitive Position 2011
Biofarm SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 4 Biofarm SA: Key Facts
Summary 5 Biofarm SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Biofarm SA: Competitive Position 2011
Executive Summary
the Market Grows in 2011, More in Value Than in Volume
Hospital Expenses Reach Around 13% of the Total Market, While the Retail Covers the Rest
Expenses for Health Remain Among Slowest in Europe
Chemists and Pharmacies Lead Distribution
Market Has Good Growth Potential
Key Trends and Developments
Clawback Tax Could Have Strong Impact on Market
General Health and Wellness Trend Likely To Have Positive Effect
Demographic Factor Likely To Encourage Growth
Pharmaceutical Channel Increasingly Concentrated
Market Highly Regulated and Highly Taxed
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 8 Life Expectancy at Birth 2006-2011
Market Data
Table 9 Sales of Consumer Health by Category: Value 2006-2011
Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 11 Consumer Health Company Shares 2007-2011
Table 12 Consumer Health Brand Shares 2008-2011
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 7 OTC-Switches 2009-2011
Sources
Summary 8 Research Sources

Abstract

For more than 30 years in Romania small outlets have sold herbal products called plafar. Moreover, in villages, beliefs and traditions are still strong, and traditional (“herbal”) remedies are very much trusted – not only by the rural population but also by some urban dwellers with roots in rural regions. Hence, herbal products are intrinsically trusted, and are also not believed to work miraculously. Herbal infusions, for example, are used very often for the treatment of minor colds, coughs...

Euromonitor International's Herbal/Traditional Products in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Analgesics, Herbal/Traditional Calming and Sleeping Products, Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Medicated Skin Care, Herbal/Traditional Medicinal Teas, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Smoking Cessation Aids, Herbal/Traditional Tonics and Bottled Nutritive Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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