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Advertising in Japan

Publisher MarketLine
Published Dec 31, 2025
Length 44 Pages
SKU # MTLN20937201

Description

Advertising in Japan

Summary

Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The Japanese advertising industry recorded revenues of $56.0 billion in 2024, representing a compound annual growth rate (CAGR) of 0.7% between 2019 and 2024.
  • The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2024, with total revenues of $18.3 billion, equivalent to 32.7% of the industry's overall value.
  • In 2024, the Japanese advertising industry recorded an annual growth of 4.7%. The growth is attributed to the continued expansion of internet users, which has directly supported the growth of online advertising. According to the World Bank, in 2024, the number of internet users in Japan reached 108.7 million, up 1.2% annually.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Japan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Japan
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Japan advertising market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Japan advertising market by value in 2024?
  • What will be the size of the Japan advertising market in 2029?
  • What factors are affecting the strength of competition in the Japan advertising market?
  • How has the market performed over the last five years?
  • How large is Japan’s advertising market in relation to its regional counterparts?

Table of Contents

44 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the key players in the industry?
7.2. What are the strengths of leading players?
7.3. What strategies do the key players follow?
7.4. What have been the most recent developments in the industry?
8 Company Profiles
8.1. ADK Holdings Inc
8.2. Dentsu Group Inc
8.3. Hakuhodo DY Holdings Inc
8.4. WPP Plc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Japan advertising industry value: $ million, 2019-24
Table 2: Japan advertising industry category segmentation: % share, by value, 2019-24
Table 3: Japan advertising industry category segmentation: $ million, 2019-24
Table 4: Japan advertising industry geography segmentation: $ million, 2024
Table 5: Japan advertising industry value forecast: $ million, 2024-29
Table 6: ADK Holdings Inc: Key Facts
Table 7: ADK Holdings Inc: Key Employees
Table 8: Dentsu Group Inc: Key Facts
Table 9: Dentsu Group Inc: Annual Financial Ratios
Table 10: Dentsu Group Inc: Key Employees
Table 11: Dentsu Group Inc: Key Employees Continued
Table 12: Hakuhodo DY Holdings Inc: Key Facts
Table 13: Hakuhodo DY Holdings Inc: Annual Financial Ratios
Table 14: Hakuhodo DY Holdings Inc: Key Employees
Table 15: WPP Plc: Key Facts
Table 16: WPP Plc: Annual Financial Ratios
Table 17: WPP Plc: Key Employees
Table 18: WPP Plc: Key Employees Continued
Table 19: Japan Size of Population (Million), 2020-24
Table 20: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 21: Japan GDP (Current Prices, $ Billion), 2020-24
Table 22: Japan Inflation, 2020-24
Table 23: Japan Consumer Price Index (Absolute), 2020-24
Table 24: Japan Exchange Rate, 2019-24
List of Figures
Figure 1: Japan advertising industry value: $ million, 2019-24
Figure 2: Japan advertising industry category segmentation: $ million, 2019-24
Figure 3: Japan advertising industry geography segmentation: % share, by value, 2024
Figure 4: Japan advertising industry value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the advertising industry in Japan, 2024
Figure 6: Drivers of buyer power in the advertising industry in Japan, 2024
Figure 7: Drivers of supplier power in the advertising industry in Japan, 2024
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2024
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Japan, 2024
Figure 10: Drivers of degree of rivalry in the advertising industry in Japan, 2024

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