Personal Accessories in Japan
Description
Japan's personal accessories market experienced strong growth in 2025, driven by inbound tourism and market polarisation, with a retail value of JPY4,879 billion, representing a 4% growth from the previous year. The market is expected to maintain solid but slowing growth over the forecast period, with a CAGR of 4% to reach JPY5,968 billion by 2030. The growing affluent local population, with 174,000 high-net-worth individuals (HNWIs) in 2025, is driving demand for luxury personal accessories. To...
Euromonitor International's Personal Accessoriesin Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International's Personal Accessoriesin Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.
Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
44 Pages
- Personal Accessories in Japan
- Euromonitor International
- February 2026
- List Of Contents And Tables
- PERSONAL ACCESSORIES IN JAPAN
- EXECUTIVE SUMMARY
- Tourism rebound and market polarisation fuel accessories growth
- KEY DATA FINDINGS
- CHART 1 Key Trends 2025
- INDUSTRY PERFORMANCE
- Tourism-fuelled growth reshapes Japan’s personal accessories market
- CHART 2 Emerging Tourist Destinations Attract Store Openings
- Luxury demand strengthens owing to market polarisation
- CHART 3 Tiffany Unveils Asia’s Largest Flagship in Ginza, Tokyo
- Resale innovation elevates luxury engagement
- CHART 4 LALÙE Elevates Hermès Through Curated Resale Luxury
- WHAT’S NEXT?
- Value-added offerings will sustain brand relevance in a competitive market
- CHART 5 Analyst Insight
- Character collaborations to drive cultural momentum
- Demographic shifts demand strategic adaptation
- COMPETITIVE LANDSCAPE
- Leading luxury brands dominate with strong presence
- Richemont stays ahead by deepening connection through elevated craft and storytelling
- CHANNELS
- In-store experiences sustain offline dominance in luxury accessories
- TikTok shop accelerates social commerce growth
- ECONOMIC CONTEXT
- CHART 6 Real GDP Growth and Inflation 2020-2030
- CHART 7 PEST Analysis in Japan 2025
- CONSUMER CONTEXT
- CHART 8 Key Insights on Consumers in Japan 2025
- CHART 9 Consumer Landscape in Japan 2025
- COUNTRY REPORTS DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- BAGS AND LUGGAGE IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Market polarisation drives luxury and functional bags growth
- CHART 10 Key Trends 2025
- INDUSTRY PERFORMANCE
- Polarisation drives sales growth of luxury brands and functional products
- Tourism rebound drives luggage demand from shopping visitors
- Younger shoppers and tourists drive Japan’s premium resale boom
- CHART 11 MEGRÜS and the Rise of Department Store Resale
- CHART 12 ACE Launches Premium Japan Luxury Luggage Line Targeting Inbound Tourists
- WHAT’S NEXT?
- Inbound tourism will continue to drive growth
- Affluent domestic consumers and younger generations set to shape market
- CHART 13 Analyst Insight
- COMPETITIVE LANDSCAPE
- Luxury brands maintain lead with strong brand equity and experiential marketing
- UNIQLO stays on the affordable side
- CHART 14 UNIQLO is Establishing its Bag Market Presence Through Novelty Campaigns
- CHANNELS
- Brand storytelling and tactile engagement strengthen offline retail leadership
- E-commerce sees growth, boosted by social media platforms
- TikTok shop drives e-commerce growth among younger consumers
- COUNTRY REPORTS DISCLAIMER
- JEWELLERY IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Affluent consumers drive jewellery demand, focusing on experiential and personalised retail
- CHART 15 Key Trends 2025
- INDUSTRY PERFORMANCE
- Affluent consumers drive growth despite economic pressures
- CHART 16 Asuka III and Ravicharme Redefine Retail for Japan’s Affluent Travellers
- Rising gold prices spark demand for investment-minded jewellery
- CHART 17 Canal 4? Embraces Gold as Value: Launch of the K7 Classic Collection
- Sustainability and luxury drive dynamic growth in specific niches
- CHART 18 Analyst Insight
- CHART 19 Kyocera Expands Ethical Luxury: Lab-Grown Innovation and the Launch of Loabofllie
- WHAT’S NEXT?
- Growing affluent population will sustain premium jewellery demand through to 2030
- Impact of younger consumers
- COMPETITIVE LANDSCAPE
- Luxury brands maintain lead through experiential retail
- CHANNELS
- Offline channels drive luxury jewellery sales through personalised service
- Retail e-commerce grows as online channels diversify and social commerce emerges
- Luxury hotels and high-end foodservice venues emerge as new touchpoints for jewellery brands
- COUNTRY REPORTS DISCLAIMER
- TRADITIONAL AND CONNECTED WATCHES IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Luxury appeal and technology sustain watches amid volume declines
- CHART 20 Key Trends 2025
- INDUSTRY PERFORMANCE
- Resale and rental drive value sales growth despite volume slowdown
- Japan’s cost-conscious consumers embrace entry-level smartwatches
- CHART 21 Docomo Launches Affordable Smartwatches to Support Everyday Health
- Affordable retro watches rise as Gen Z embraces authentic, gender-neutral fashion
- CHART 22 Casio Classic LF-30W Blends Retro Style with Modern Values
- WHAT’S NEXT?
- Strong domestic purchasing power will support growth
- Traditional and connected watches segments can coexist happily
- Yen depreciation and tourism set to boost luxury watch sales
- COMPETITIVE LANDSCAPE
- Rolex maintains lead through careful strategy
- Gen Z preferences will continue to drive market dynamics
- CHANNELS
- Physical retail remains vital for luxury watch sales
- E-commerce gains traction for connected watches sales
- Bic Camera enters pre-owned watch market at Yurakucho
- CHART 23 Bic Camera Enters Pre-Owned Watch Market
- COUNTRY REPORTS DISCLAIMER
- WRITING INSTRUMENTS IN JAPAN
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Sustainability and retail expansion strengthen writing instruments strategies
- CHART 24 Key Trends 2025
- INDUSTRY PERFORMANCE
- Tourism drives value growth for writing instruments despite volume decline
- Gen Z revives Japan’s stationery market with nostalgia for analogue writing
- CHART 25 PostPet Stationery Launch Targets Kidult Boom
- Demographic shifts and digitalisation challenge volume sales
- CHART 26 Pilot’s Kire-Na Highlighter: a Value-Added Innovation for a Shifting Market
- WHAT’S NEXT?
- Tourism will continue to drive value sales
- Kidult and retro trends may help build momentum
- CHART 27 Analyst Insight
- COMPETITIVE LANDSCAPE
- Mitsubishi Pencil strengthens leadership with premium design and purposeful innovation
- CHANNELS
- Offline retail channels lead through experiential marketing
- E-Commerce complements offline retail by community building
- Regional stores capture tourists seeking authentic Japanese craftmanship
- CHART 28 Itoya Taps into Regional Tourism Boom with New Stores in Fukuoka and Hokkaido
- COUNTRY REPORTS DISCLAIMER
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