Home Care in Bulgaria

Published by: Euromonitor International

Published: Oct. 31, 2012 - 72 Pages


Table of Contents

HOME CARE IN BULGARIA
Euromonitor International
October 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Home Care Products Category Continues To Grow in Value
Consumers Move Towards fabric-friendly Products
Multinational Companies Continue To Dominate Bulgarian Home Care
Modern Retail Formats Continue To Expand
Sales of Home Care Products Set To Continue To Grow
Key Trends and Developments
Demographic Changes Impact Home Care Sales
Retail Trends Drive the Development of Home Care
Consumers Develop A Taste for Specialised Products
Environmental Issues Gain Some Traction
Rising Possession Rates Impact Home Care Sales
Market Indicators
Table 1 Households 2006-2011
Market Data
Table 2 Sales of Home Care by Category: Value 2006-2011
Table 3 Sales of Home Care by Category: % Value Growth 2006-2011
Table 4 Home Care Company Shares 2007-2011
Table 5 Home Care Brand Shares 2008-2011
Table 6 Penetration of Private Label by Category 2006-2011
Table 7 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 8 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 9 Forecast Sales of Home Care by Category: Value 2011-2016
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 1 Research Sources
Beit Ad in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 2 Beit AD: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Beit AD: Competitive Position 2011
Ficosota Syntez Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 4 Ficosota Syntez OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Ficosota Syntez OOD: Competitive Position 2011
Globol Bulgaria Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 6 Globol Bulgaria OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Globol Bulgaria OOD: Competitive Position 2011
Hayat Bulgaria Chemical Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 8 Hayat Bulgaria Chemical OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Hayat Bulgaria Chemical OOD: Competitive Position 2011
Medea-chem Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 10 Medea-Chem OOD: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Medea-Chem OOD: Competitive Position 2011
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Air Care by Category: Value 2006-2011
Table 12 Sales of Air Care by Category: % Value Growth 2006-2011
Table 13 Battery Operated vs Plug-in Electric Air Fresheners: % Value Breakdown 2008-2011
Table 14 Air Care Fragrances Rankings by Value 2006-2011
Table 15 Air Care Company Shares 2007-2011
Table 16 Air Care Brand Shares 2008-2011
Table 17 Forecast Sales of Air Care by Category: Value 2011-2016
Table 18 Forecast Sales of Air Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of Bleach: Value 2006-2011
Table 20 Sales of Bleach: % Value Growth 2006-2011
Table 21 Bleach Company Shares 2007-2011
Table 22 Bleach Brand Shares 2008-2011
Table 23 Forecast Sales of Bleach: Value 2011-2016
Table 24 Forecast Sales of Bleach: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 25 Household Possession of Dishwashers 2006-2011
Category Data
Table 26 Sales of Dishwashing by Category: Value 2006-2011
Table 27 Sales of Dishwashing by Category: % Value Growth 2006-2011
Table 28 Dishwashing Company Shares 2007-2011
Table 29 Dishwashing Brand Shares 2008-2011
Table 30 Forecast Sales of Dishwashing by Category: Value 2011-2016
Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 32 Sales of Home Insecticides by Category: Value 2006-2011
Table 33 Sales of Home Insecticides by Category: % Value Growth 2006-2011
Table 34 Spray/Aerosol Insecticides by Type: % Value Breakdown 2008-2011
Table 35 Home Insecticides Company Shares 2007-2011
Table 36 Home Insecticides Brand Shares 2008-2011
Table 37 Forecast Sales of Home Insecticides by Category: Value 2011-2016
Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 39 Household Possession of Washing Machines 2006-2011
Category Data
Table 40 Sales of Laundry Care by Category: Value 2006-2011
Table 41 Sales of Laundry Care by Category: % Value Growth 2006-2011
Table 42 Sales of Laundry Aids by Category: Value 2006-2011
Table 43 Sales of Laundry Aids by Category: % Value Growth 2006-2011
Table 44 Sales of Laundry Detergents by Category: Value 2006-2011
Table 45 Sales of Laundry Detergents by Category: % Value Growth 2006-2011
Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2008-2011
Table 47 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2006-2011
Table 48 Laundry Care Company Shares 2007-2011
Table 49 Laundry Care Brand Shares 2008-2011
Table 50 Laundry Aids Company Shares 2007-2011
Table 51 Laundry Aids Brand Shares 2008-2011
Table 52 Laundry Detergents Company Shares 2007-2011
Table 53 Laundry Detergents Brand Shares 2008-2011
Table 54 Forecast Sales of Laundry Care by Category: Value 2011-2016
Table 55 Forecast Sales of Laundry Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 56 Sales of Polishes by Category: Value 2006-2011
Table 57 Sales of Polishes by Category: % Value Growth 2006-2011
Table 58 Polishes Company Shares 2007-2011
Table 59 Polishes Brand Shares 2008-2011
Table 60 Forecast Sales of Polishes by Category: Value 2011-2016
Table 61 Forecast Sales of Polishes by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 62 Sales of Surface Care by Category: Value 2006-2011
Table 63 Sales of Surface Care by Category: % Value Growth 2006-2011
Table 64 Sales of Household Care Wipes and Floor Cleaning Systems by Category: Value 2006-2011
Table 65 Sales of Household Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2006-2011
Table 66 Surface Care Company Shares 2007-2011
Table 67 Surface Care Brand Shares 2008-2011
Table 68 Household Care Wipes and Floor Cleaning Systems Company Shares 2007-2011
Table 69 Household Care Wipes and Floor Cleaning Systems Brand Shares 2008-2011
Table 70 Forecast Sales of Surface Care by Category: Value 2011-2016
Table 71 Forecast Sales of Surface Care by Category: % Value Growth 2011-2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 72 Sales of Toilet Care by Category: Value 2006-2011
Table 73 Sales of Toilet Care by Category: % Value Growth 2006-2011
Table 74 Toilet Care Company Shares 2007-2011
Table 75 Toilet Care Brand Shares 2008-2011
Table 76 Forecast Sales of Toilet Care by Category: Value 2011-2016
Table 77 Forecast Sales of Toilet Care by Category: % Value Growth 2011-2016

Abstract

Despite continuing economic uncertainty, the home care category posted strong growth in 2011 in Bulgaria, an improvement on the weaker growth seen earlier in the review period. This situation is spurred by the significant reduction of prices because of various price promotions in the middle of this year undertaken by the key players. The effect was only partially offset by the introduction of home care products with higher price positions such as the liquid detergents.

Euromonitor International's Home Care in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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