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Bags and Luggage in Japan

Publisher Euromonitor International
Published Feb 06, 2026
Length 22 Pages
SKU # EP20870628

Description

The bags and luggage market in Japan is experiencing significant growth driven by luxury brands and functional products, with a growth rate of 0.9% in retail volume and 6% in retail value in 2025, reaching JPY2,052 billion. This growth can be attributed to polarisation, with affluent consumers gravitating towards luxury brands and mass-market players focusing on functionality and value for money. The category is expected to continue growing, driven by the increasing number of high-net-worth ind...

Euromonitor International's Bags and Luggagein Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bags, Luggage.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bags and Luggage market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

22 Pages
Bags and Luggage in Japan
Euromonitor International
February 2026
List Of Contents And Tables
BAGS AND LUGGAGE IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Market polarisation drives luxury and functional bags growth
CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
Polarisation drives sales growth of luxury brands and functional products
Tourism rebound drives luggage demand from shopping visitors
Younger shoppers and tourists drive Japan’s premium resale boom
CHART 2 MEGRÜS and the Rise of Department Store Resale
CHART 3 ACE Launches Premium Japan Luxury Luggage Line Targeting Inbound Tourists
WHAT’S NEXT?
Inbound tourism will continue to drive growth
Affluent domestic consumers and younger generations set to shape market
CHART 4 Analyst Insight
COMPETITIVE LANDSCAPE
Luxury brands maintain lead with strong brand equity and experiential marketing
UNIQLO stays on the affordable side
CHART 5 UNIQLO is Establishing its Bag Market Presence Through Novelty Campaigns
CHANNELS
Brand storytelling and tactile engagement strengthen offline retail leadership
E-commerce sees growth, boosted by social media platforms
TikTok shop drives e-commerce growth among younger consumers
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Emerging Tourist Destinations Attract Store Openings
CHART 8 Tiffany Unveils Asia’s Largest Flagship in Ginza, Tokyo
CHART 9 LALÙE Elevates Hermès Through Curated Resale Luxury
CHART 10 Analyst Insight
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Japan 2025
CHART 13 Key Insights on Consumers in Japan 2025
CHART 14 Consumer Landscape in Japan 2025
PERSONAL ACCESSORIES IN JAPAN
EXECUTIVE SUMMARY
Tourism rebound and market polarisation fuel accessories growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Tourism-fuelled growth reshapes Japan’s personal accessories market
Luxury demand strengthens owing to market polarisation
Resale innovation elevates luxury engagement
WHAT’S NEXT?
Value-added offerings will sustain brand relevance in a competitive market
Character collaborations to drive cultural momentum
Demographic shifts demand strategic adaptation
COMPETITIVE LANDSCAPE
Leading luxury brands dominate with strong presence
Richemont stays ahead by deepening connection through elevated craft and storytelling
CHANNELS
In-store experiences sustain offline dominance in luxury accessories
TikTok shop accelerates social commerce growth
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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