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Personal Accessories in India

Publisher Euromonitor International
Published Feb 11, 2026
Length 53 Pages
SKU # EP20884088

Description

The personal accessories market in India experienced significant growth in 2025 driven by rising disposable incomes, increasing urbanisation, and a growing middle and affluent class. In 2025, the market recorded retail value sales of INR7,316.2 billion, representing 10% growth from the previous year. The premiumisation trend was a key growth driver, with consumers seeking high-quality, branded products as status symbols. The number of HNWIs in India is expected to rise to 73,000 by 2030, further...

Euromonitor International's Personal Accessoriesin India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Personal Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

53 Pages
Personal Accessories in India
Euromonitor International
February 2026
List Of Contents And Tables
PERSONAL ACCESSORIES IN INDIA
EXECUTIVE SUMMARY
Improving economy supports sales of personal accessories in 2025
KEY DATA FINDINGS
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Rising disposable incomes fuel premiumisation trend
Titan's Jalsa watch epitomises the growing focus on luxury goods
CHART 3 Titan’s JALSA Watch Highlights Rising Premiumisation in India’s Luxury Market
Regulatory measures enhance trust in jewellery
WHAT’S NEXT?
Sales set to benefit from growing base of more affluent consumers
Jewellery set to drive growth with the focus on premiumisation and sustainability
Digital transformation reshapes retail strategies and consumer engagement
COMPETITIVE LANDSCAPE
D2C brands challenge incumbents in personal accessories
CHART 4 Legacy Brands Face Growing Competition from Agile D2C Brands in 2025
Opportunities emerging from shifts in competitive dynamics
CHANNELS
Offline retail leads due to the importance of tactile experiences
Retail e-commerce drives growth with convenience and digital adoption
An omnichannel presence has become essential for retailers
PRODUCTS
Gen Z drives innovation in jewellery design and sourcing
CHART 5 Palmonas Highlights Gen Z’s Influence on India’s Jewellery Market in 2025
ECONOMIC CONTEXT
CHART 6 Real GDP Growth and Inflation 2020-2030
CHART 7 PEST Analysis in India 2025
CONSUMER CONTEXT
CHART 8 Key Insights on Consumers in India 2025
CHART 9 Consumer Landscape in India 2025
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources
BAGS AND LUGGAGE IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Gen Z influencing the growth and development of bags and luggage
CHART 10 Key Trends 2025
CHART 11 Analyst Insight
INDUSTRY PERFORMANCE
Rising disposable income drives demand for quality bags and luggage
Bags dominate market share with sustained demand
Players shift focus to attract the attention of Gen Z shoppers
CHART 12 Brands Focus on Celebrity Collaborations and Retail Expansion in 2025
WHAT’S NEXT?
Smart luggage and digital transformation set to drive growth
Bags to maintain dominance as luggage gains traction
Sustainability and digitalisation reshaping the competitive landscape
COMPETITIVE LANDSCAPE
D2C brands challenge incumbents, reshaping market dynamics
CHART 13 Mokobara’s Expansion and Collaborations Fuel its Rise in 2025
Emerging players and digitalisation drive future growth
CHANNELS
Offline retail dominates sales of bags and luggage
Retail e-commerce emerges as the most dynamic channel
Omnichannel retailing and digitalisation shape competitive landscape
PRODUCTS
Tech-savvy brands drive innovation with smart features
CHART 14 Safari and boAt Collaborate to Launch a Smart Luggage Range in 2025
COUNTRY REPORTS DISCLAIMER
JEWELLERY IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Introduction of mandatory hallmarking shakes up the market
CHART 15 Key Trends 2025
CHART 16 Analyst Insight
INDUSTRY PERFORMANCE
Consumers adapt to high gold prices with affordable options
Costume jewellery maintains largest share despite price pressures
Lab grown diamonds offer a more ethical and sustainable solution
CHART 17 Lab Grown Diamonds Attracting Ethical Shoppers
WHAT’S NEXT?
Affordable luxury and digital engagement fuels growth
Costume jewellery set to maintain its dominance with evolving consumer preferences
Digital transformation and sustainability shape the future of jewellery retail
COMPETITIVE LANDSCAPE
Leading brands maintain dominance through strategic expansion
Mergers and acquisitions reshape competitive landscape
CHART 18 Shraddha Kapoor-Backed Palmonas Raises Fund, Plans 100 New Stores Across India
CHANNELS
Offline retail remains dominant despite e-commerce growth
Retail e-commerce gains traction
CHART 19 CaratLane Expands 9-Karat Jewellery Line Amid Growing Demand for Lightweight Gold
Emerging brands drive innovation with a focus on sustainability and digitalisation
PRODUCTS
Palmonas finding success with Gen Z driving demand for affordable, durable jewellery designs
Mandatory hallmarking boosts demand for certified 9-karat gold
COUNTRY REPORTS DISCLAIMER
TRADITIONAL AND CONNECTED WATCHES IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
New trade agreement and increase in HNWIs helps drive growth
CHART 20 Key Trends 2025
CHART 21 Analyst Insight
INDUSTRY PERFORMANCE
Tariffs and supply chain agreements drive premium watch sales
CHART 22 Swiss Watch Imports Get Cheaper in India Post-Trade Pact
Traditional watches remains the largest category
Tariffs and supply chain emerge as key trend
CHART 23 Ethos Opens ‘City of Time’ Luxury Watch Destination in Gurgaon
WHAT’S NEXT?
Tariffs and demographics drive premium watch sales growth
Connected watches set to see a shift towards premium offerings
Omnichannel retailing strategies could be key to growth
COMPETITIVE LANDSCAPE
Titan solidifies its lead as Apple and Samsung gain traction
No significant mergers, acquisitions, or new product launches
CHANNELS
Offline retail leads sales of traditional watches, while e-commerce drives growth in connected watches
Leisure and personal goods specialists drive offline sales, e-commerce gains traction
No new retail concepts or collaborations expected to emerge in 2026
PRODUCTS
BoAt drives innovation with AI-powered smartwatches
CHART 24 BoAt Launches New Smartwatch with NFC Payments at an Affordable Price
COUNTRY REPORTS DISCLAIMER
WRITING INSTRUMENTS IN INDIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Increase in educational enrolments helps drive sales growth
CHART 25 Key Trends 2025
CHART 26 Analyst Insight
INDUSTRY PERFORMANCE
Premiumisation drives growth
Pens dominate the market with steady demand backed by expanding distribution reach
Sustainability concerns informing new product development
CHART 27 Rescript’s Digital Campaign Places a Focus on Sustainability
WHAT’S NEXT?
Premiumisation and sustainability set to drive future growth
Pens set to benefit from premiumisation
Colouring emerges as fastest growing category
COMPETITIVE LANDSCAPE
Hindustan Pencils leads a concentrated writing instruments market
No significant mergers or acquisitions in 2025
CHANNELS
Offline retail dominates sales as consumers prefer physical stores
Retail e-commerce gains traction with convenience and value offers
Premiumisation and e-commerce drive channel dynamics
CHART 28 Pilot Launches its First Store in India in 2025
PRODUCTS
Sustainability drives innovation with a focus on eco-friendly materials
Gen z influences product design with creative and digital flair
COUNTRY REPORTS DISCLAIMER

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