The US Theater Industry Outlook to 2016 - Favorable Prospects in 3D Segment

Published by: Ken Research

Published: Aug. 1, 2012 - 74 Pages


Table of Contents

1. The US Theater Industry Introduction
2. The US Theater Industry Size, 2006-2011
2.1. By Box Office Revenue, 2006-2011
2.2. By Number of Theatres and Screens, 2006-2011
2.3. By Number of Admissions and Ticket Prices, 2006-2011
3. The US Theater Industry Segmentation
3.1. By Analog, Digital and Digital 3D Screens, 2006-2011
3.2. By Screens Per Venue 2007-2011
3.3. By Type of Audience
3.3.1. By Gender, 2011
3.3.2. By Age Group, 2011
3.4. Box Office Revenue, Movies and Admissions by Genres, 2006-2011
3.5. Box Office Revenues and Admissions by Ratings, 2006-2011
4. 2D Movies Market Introduction and Size, 2006-2011
5. 3D Movies Market Introduction and Size, 2006-2011
6. Trends and Developments in the US Theater Industry
6.1. Theaters Being Positioned as Entertainment Destinations
6.2. D-box Seats: New Seating Style for Real-Life Experience
6.3. XD-Extreme Definition and Dual Projection- alternates to I-max
6.4. Luxury Theaters: Theaters With a Difference
6.5. Rising Number of Mergers and Acquisitions for Competitive Advantage
7. The Theater Industry Value Chain in The US
8. Porter’s 5 Forces Model for The US Theater Industry
9. SWOT Analysis
10. The US Theatre Industry Competitive Landscape, 2006-2011
10.1. By Major Theater Operators/Owners, 2006-2011
10.1.1. Major Theater Operators/ Owners by Concession Revenue 2006-2011
10.2. By Major Production Houses, 2006-2011
11. The US Theatre Industry Future Outlook
11.1. Cause and Effect Relationship between the US Theater Industry and the Independent Factors
12. The US Theatre Industry Future Projections, 2012-2016
12.1. By Box Office Revenue, 2012-2016
12.1.1. Future Areas for Growth
12.2. By Number of theatres and Screens, 2012-2016
12.3. By Number of Admissions and Ticket Prices, 2012-2016
13. Company Profile of The US Theater Industry
13.1. By Theater Operators/Owners
13.1.1. Regal Entertainment Group
Company Overview
Business Strategies
Financial and Operational Performance
13.1.2. AMC Entertainment Inc
Company Overview
Business Strategies
Financial and Operational Performance
13.1.3. Cinemark Theatres
Company Overview
Business Strategies
Financial and Operational Performance
13.2. By Production Houses
13.2.1. Warner Bros
Company Overview
Business Strategies
Financial and Operational Performance
13.2.2. Walt Disney Pictures
Company Overview
Business Strategies
Financial and Operational Performance
13.2.3. Sony Pictures
Company Overview
Business Strategies
Financial and Operational Performance
13.2.4. Paramount Pictures
Company Overview
Business Strategies
Financial and Operational Performance
14. Macro-Economic and Industry Factors: Historical and Projections
14.1. The US Households Median Income, 2006-2016
14.2. Expenditure on Entertainment, 2006-2011
15. Appendix
15.1. Market Definition
15.2. Abbreviations
15.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Analysis
15.4. Disclaimer
LIST OF FIGURES
Figure 1: The US Theater Industry Size by Box Office Revenue in USD Billion, 2006-2011
Figure 2: The US Theater Industry Size by Number of Theaters and Screens in Units, 2006-2011
Figure 3: The US Theater Industry Size by Number of Admissions in Million and Ticket Prices in USD, 2006-2011
Figure 4: The US Theater Industry Segmentations by Type of Screens on the Basis of Theater in Percentage, 2006-2011
Figure 5: The US Screens by Type of Venue in Units, 2007-2011
Figure 6: Gender wise contribution to Population, Moviegoers and Tickets sold in Percentage (%), 2011
Figure 7: Age Group Share of Total Population, Moviegoers and Tickets Sold, in Percentage, 2011
Figure 8: Frequent Moviegoers by Age Groups in Million, 2009-2011.
Figure 9: Number of 2D Movies Released in Units and Growth Rate in Percentage, 2006-2011
Figure 10: Number of 3D Movies Released in Units and Growth Rate in Percentage, 2006-2011
Figure 11: Theater Value Chain in the US
Figure 12: Porter’s 5 Force Analysis of the Theater Industry in the US
Figure 13: The US Box Office Estimated Revenue in USD Billion, 2012-2016
Figure 14: Estimated Number of Screens and Theaters in The US in Units, 2012-2016
Figure 15: Estimated Admissions in Billion and Ticket Prices in USD, 2012-2016
Figure 16: Attendance in Theaters, Sports events and Theme Parks in Million, 2011
Figure 17: Number of Theaters and Screens in the US, 2006-2011
Figure 18: Total Revenue of the Regal Entertainment Group in USD Million, 2006-2011
Figure 19: The Admissions, Theater locations and Screens Operated by Regal Entertainment Group, 2006-2011
Figure 20: Total Revenue of the AMC Entertainment in USD Million, 2006-2011
Figure 21: The Admissions, Theater Locations and Screens operated by the AMC Entertainment INC. 2006-2011
Figure 22: Total Revenue of the Cinemark Theatres in USD Million, 2006-2011
Figure 23: The Admissions, Theater Locations and Screens operated by the Cinemark Theaters, 2006-2011
Figure 24: Total Revenue of the Warner Bros in USD Million, 2006-2011
Figure 25: Total Revenue of the Walt Disney Pictures in USD Million, 2006-2011
Figure 26: Total Revenue of the Sony Pictures in USD Million, 2006-2011
Figure 27: Total Revenue of the Paramount Pictures in USD Million, 2006-2011
Figure 28: The US Median Household Income in USD, 2006-2016
Figure 29: The Average US Expenditure on Entertainment per Capita in USD, 2006-2016
LIST OF TABLES
Table 1: The US Theater Industry Segmentations by Type of Screens on the Basis of Theater in Units, 2006-2011
Table 2: Movies in Production in the US by Genre in Units, 2006-2011
Table 3: The US Box Office Revenue Earned by Genre in USD Million, 2006-2011
Table 4: The US Theaters Admissions by Genre in USD Million, 2006-2011
Table 5: Theater Admissions in the US on the Basis of Movie Rating in Units, 2006-2011
Table 6: The US Box Office Revenue Earned on the Basis of Movie Rating in USD Million, 2006-2011
Table 7: SWOT Analysis
Table 8: Revenue of Major Operators/Owners of the US Theater Industry in USD Million, 2006-2011
Table 9: Major US Theater Chain Operators/ Owners’ Theatrical Admission Revenue in USD Million, 2006-2011
Table 10: Market Share of Major Operators/ Owners of the US Theater Industry on the Basis of Percentage, 2006-2011
Table 11: Major US Theater Chain Operators/ Owners’ Concession Sales in USD Million, 2006-2011
Table 12: The Revenue Earned by Production Houses in USD million, 2006-2011
Table 13: Cause and Effect Relationship between the US Theater Industry and the Industry and Macro Economic Factors
Table 14: FDI Guidelines in China
Table 15 Correlation Matrix of the Theater Industry of the US
Table 16: Regression Coefficients output for The Theater Industry of the US

Abstract

EXECUTIVE SUMMARY:

The report titled “The US Theater Industry Outlook to 2016 - Favorable Prospects in 3D Segment” provides a comprehensive analysis on the theater industry size in terms of the number of screens, theaters, admissions and box office revenue. The report also provides the market segmentation by type of screens, 2D and 3D revenue along with demographic profile of an average movie-goer. The report discusses the new innovations such as seating arrangements, projection styles, dining in the auditorium accompanied with recent developments in the industry. The report has detailed coverage on the competitive landscape by theatrical admission and concession revenue. The macro economic factors such as the average expenditure, online piracy and threat from alternate sources of entertainment have also been provided to understand their impact on the industry.

The US theater industry is the largest in terms of the number of theaters as well as the number of screens. The US theater industry has grown from ~ theaters and ~ screens in 2006 to ~ theaters and ~ screens in 2011 at a CAGR of 0.2% and 0.52% respectively. In terms of the number of admissions, the US theater industry comes second after India with ~ billion admissions.

The number of 3D screens was ~ in 2006 which increased to ~ screens in 2011, growing at a CAGR of 127.74%. The year 2009 was a milestone year for the 3D cinema as a lot of blockbusters such as Avatar, A Christmas Carol, The Transformers, UP and Ice Age: Dawn of the Dinosaurs was released in the year. The number of 3D movies made in 2011 has increased at a CAGR of 41% from 2006. In 2011, ~ 3D movies were made whereas only ~ 3D movies were produced in 2006.

In terms of frequency of visits, male population was more frequent in visiting theaters as compared to the female population. Frequent moviegoers continue to drive the theater industry revenue. The frequent moviegoers account for only ~% of the population but they bought half of all the movie tickets sold in 2011 (~ million ticket sales), comparable to the 2009 and 2010 results for this group. There were ~ million frequent moviegoers in the age group of 25-39 years in 2011.

The theater chains are competing with each other on the basis of location, stadium seating arrangement, quality of projection (analog and digital projection), and appeal of concession products. Regal Entertainment is the largest theater chain in the US with market share of ~% and admission revenue of USD 1,842.6 million in 2011. The group has maintained a high screen per theater ratio. The group had ~ screens in 2006 which have increased to ~ screens in 2011. AMC Entertainment is the second largest player with admission revenue of USD ~ million in 2011 and ~ screens.

The future box office revenues depend upon the commercial success of the franchise films, 3D movies and on screen adaptation of bestselling books across the world. The theatrical revenue will increase in the future as the average ticket price of the theaters will increase. The increase in the number of screens will compliment this growth as well. The box office revenue for the FY’2012 is estimated to be USD ~ billion with the release of movies such as Batman, Skyfall, The Hobbits and Paranormal Activity4. The box office revenue would cross the USD ~ billion mark by 2013. The theater industry of the US is estimated to grow at a CAGR of 2.5% for 2012-2016. The industry is estimated to reach USD ~ billion by 2016.

KEY TOPICS COVERED IN THE REPORT
  • The US theater industry market size on the basis of box office revenue, number of theaters, screens and admissions
  • Market segmentation by type of screens, and audience by gender and age group along 2D and 3D movies revenue
  • Trends and Developments of the US theater industry along with value chain and SWOT analysis
  • Market share of leading US theater chains on the basis of admissions revenue and concession revenue along with the company profile of Regal Entertainment Group, AMC Entertainment and Cinemark Theaters
  • Future projections and outlook of the US theater chain industry and growth opportunities and innovation
  • Macro-Economic and Industry Factors affecting theater industry such as US household median income and expenditure on entertainment


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