New Rules:3D and Beyond - Change means Opportunities for Digital Cinema and Home Theater

Published by: DIGDIA

Published: Jul. 1, 2012 - 71 Pages

Table of Contents

1 Introduction

1.1 Enter 3D

1.2 New Rules

2 Experience Elements

2.2 Resolution

2.3 3D

2.4 Frame Rate

2.5 Color+

2.6 Audio

4 Resolution

4.1 Current Situation

4.1.1 Theater

4.1.2 Home

4.3 New Rules

4.3.1 Theater

4.3.2 Home

5 3D

5.1 Current Situation

5.1.1 Theater

5.1.3 Home

5.2 New Rules

5.2.1 Theater

5.2.3 Home

6 Frame Rate

6.1 Current Situation

6.1.1 Theater

6.1.2 Home

6.3 New Rules

6.3.1 Theater

6.3.2 Home

7 Color+

7.1 Current Situation

7.1.1 Theater

7.1.3 Home

7.2 New Rules

7.2.1 Theater

7.2.2 Home

8 Audio

8.1 Current Situation

8.1.1 Theater

8.1.2 Home

8.3 New Rules

8.3.1 Theater

8.3.2 Home

9 Appendix

9.1 Glossary

9.3 Feature Length 3D Titles

9.5 Organizations

Figures

Figure 1 - New Media, New Rules

Figure 2 - Experience Elements Spider Diagram

Figure 3 - Christie 4K projector using T.I. DLP

Figure 4 - Integrated Media Block diagram

Figure 5 - Frame Compatible 3D can be worse than you think

Figure 6 - 3D Pixel Spacing

Figure 7 - Christie CP2210

Figure 8 - Sharp 8K LCD

Figure 9 - Number of Feature Length 3D Titles (1953 to 2012)

Figure 10 - Feature Length 3D Titles, U.S. vs. Non-U.S.

Figure 11 - LG CF3D

Figure 12 - Proper Home Theater

Figure 13 - 3D Movie Genres by % and Count (2009 - 2012)

Figure 14 - CPG Shadow D rigs

Figure 15 - Panasonic Integrated 3D Cameras

Figure 16 - NBC Peacock

Figure 17 - ACES, from Camera to Projector

Figure 18 – LTI Philips LTIX 6000-DC Xenon Digital Lamp

Figure 19 – Spectrum: Sun, Xenon, Eye, Film, Digital & Laser Color

Figure 20 - CIE Chart: ACES vs. Laser vs. SMPTE Ref. vs. REC709

Figure 21 - Laser speckle

Figure 22 - DCI Speaker Placements

Figure 23 – IOSONO in Hollywood

Figure 24 - Atmos ceiling speakers

Figure 25 - Cinemark XD

Abstract

The first phases of Digital Cinema and HDTV have matured. Companies are now assessing what to do next for growth and are making their moves now.

The transition from the analog world of entertainment to a Digital Media world was based on "Old Rules". That is, Digital Media solutions have been focused on substituting digital for analog. It is like when TV was first available - old radio shows were moved to TV. It wasn't until TV got a bit more established that TV became its own medium.

Now that the entertainment world is comfortable with the transition to Digital Media, people are now asking why some of the "old rules" are there. A simple example is the old rule that movies should be shot at 24 frames per second - an old rule from the 1920s. The Hobbit is the first "tent pole" movie shot in 48 fps. It is helping to set a New Rule that movies don't have to adhere to 24fps - but the New Rule is a bit more complicated than this.

This report looks at five elements of the digital entertainment experience in the theater and the home. It summarizes the current situation and rules that the industries have followed so far. This report then goes on to list 14 New Rules that point to how the industry is (or may be) moving into the next phase.

Whenever a company seeks growth, a good place to look is where there is change. New Rules mean change. Find out what these news rules are and where these opportunities may lie.

Get full details about this report >>

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