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GPS Navigation Market

Published by: Bishop & Associates

Published: Jan. 1, 2010


Table of Contents


Chapter 1 - Introduction

PND and GPS Smart Phones Industry - Worldwide Shipment Forecasts

PND Worldwide Market Value Forecast

PND Worldwide Connector and Cable TAM Forecasts

Portable Consumer GPS devices

Top CE Growth Sectors - U.S. Household Penetration Rates

Automotive Aftermarket In Dash GPS Units

Handheld GPS Devices

GPS Smart Phones and PDA’s

Market Trends and Key Business Dynamics

Future Market Trends to Help PND Compete with GPS Smart Phones

Global GPS Satellite Concerns

Bandwidth Concerns with Smart Phone

Chapter 2 - Top Global GPS PND Companies

Chapter 3 - PND Teardowns and BOM Analysis

The Garmin Nuvi 7765t

Key Features of the Nuvi 7765t

Garmin Nuvi 7765 T (Teardown)

Car Docking Cradle Unit

Car Charging Cradle Components

Main PCB for PND Device

LCD 4.3 Touch Screen Panel and Connections

Battery and Speaker Components

PCB Wire to Board SMT Headers.

Memory Storage Connector

RF Connector for FM Antenna

Antenna and Switch Applications

Garmin Nuvi 765t High-End PND BOM Connector and Cable Details

The Tom-Tom Model GO 740 Live

USB I/O Cables For Charging and Data Downloads

The PCB Assembly Inside The Tom-Tom Docking Cradle

PND PCB views

LCD Panel Connections

Micro Wire to Board Connectors For Speaker And Battery

Applications.

Memory Socket Storage Applications

Antenna and Switch Applications

Tom Tom GO 740 Live High-End PND BOM Connector and Cable

Details

Chapter 4 - Total World Forecasted TAM Values by Connector/Cables

Garmin 765t PND Teardown Values

Tom Tom GO 740 Live PND Teardown Values

PND Worldwide Connector and Cable TAM Forecasts

Chapter 5 - Three-Year Connector and Cable Roadmaps Based on Future BOM Design Predictions

Power Docking Cradle Units (Rectangular Connectors And Cable

Applications)

Some Present designs:

Future design predictions:

Three Year Connector and Cable Roadmaps/Trends

USB connectors and cables

Charging cradles

LCD Panels (Flex Circuit Connector applications)

Some Present designs:

Future design predictions:

Three Year Connector Roadmaps/Trends:

Main PCB Designs - Memory Modules And Micro Board To Board

Connectors And Application

Specific Applications

Future design predictions:

Three Year Connector Roadmaps/Trends:

Consumer Data and Charging Ports on the PND unit - Rectangular I/O

USB and Custom BTB

Connectors, Memory Modules and Application Specific Applications

Some Present designs:

Future design predictions:

Three Year Connector Roadmaps/Trends

Battery designs (Printed Circuit Board micro wire to board connectors)

Future design predictions:

Three Year Connector Roadmaps/Trends:

Speaker Designs - PCB Micro Wire to Board Connector Applications

Future design predictions:

Three Year Connector Roadmaps/Trends

The Green Impact on future designs:

Chapter 6 - Market Summary and Recommendations

Closing Comments

Market Research Methodology Process Used

Abstract

Bishop & Associates has just released a new 5 chapter research report focusing on the GPS navigation market. The key objective of this report is to predict GPS product Bill-of-Materials (BOM) design and trends over the next 3 years, starting with bench marketing present BOM teardown data. The challenge is to forecast the next generation BOM designs requirements, future market trends and emerging GPS markets segments that will impact to connector and cable requirements.

The new report provides a market snapshot analysis (present and future) market value and volumes from 2010 to 2014.

In defining market and product characteristic of the GPS market, this report will focus on consumer mobile GPS devices that make up the major market share of the global GPS products in 2010.

Key Definitions of terms:
  • GPS: Global Position System
  • PND: Portable Navigation Device
  • LCD: Liquid Crystal Display
  • LBS: Location Based Services
  • PCB: Printed Circuit Board
  • TAM Total Available Market
A key market factor is the GPS market is growing through mobile phone companies adding GPS mapping/direction into smart cellular phones to get additional monthly fees from the consumer. At the same time Portable Navigation Device (PND) market is becoming mature but will not be crushed by the trend of smart phones having GPS features.

For instance new PND growth will come from the Asia Pacific region driven by more disposable consumer income becoming available in China and India. PNDs for automobile and motorcycle applications make up the major percent of GPS devices (non smart mobile phone) purchased today.

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