State of Cable and Broadband Urban Markets X

Published by: Horowitz Associates, Inc.

Published: Apr. 22, 2009 - 88 Pages

Table of Contents

Background and Methodology

Section 1. Summary of Research Findings

Section 2. The Market for Telecommunication Services: Penetration, Monthly Spending, and Satisfaction Ratings

2.1 Multichannel Services in Urban Homes

2.2 Internet Services in Urban Homes

2.3 Internet Services in Urban Homes: Usage

2.4 Telephone Services in Urban Homes

2.5 Reported Monthly Spending on Telecommunication Services in Urban Homes

2.6 Bundled Services Penetration in Urban Homes

2.7 Bundled Services Penetration in Urban Homes: Potential

Section 3. TV Configuration in the Home

3.1 TV Configuration in Urban Homes

Section 4. Impact of the Current Economy on Subscription to Telecommunication Services

4.1 Impact of the Current Economy on Subscription to Telecommunications Services in Urban Homes

4.2 Likelihood to Cancel Landline in Urban Homes

Section 5. The Government Digital Mandate: Awareness and Intentions

5.1 The 2009 Government Digital Mandate: Awareness in Urban Homes

5.2 The 2009 Government Digital Mandate: Urban Homes Impacted

5.3 The 2009 Government Digital Mandate: Plans in Urban Homes

Section 6. Penetration and Usage of Digital TV Services: On Demand, DVR, and HDTV

6.1 Penetration of Digital TV Services in Urban Homes

6.2 Usage of Digital TV Services in Urban Homes

Section 7. Interest in Interactive Advertising and Communications through the TV

7.1 Interest in ITV Features in Urban Homes

Section 8. Programming: Premium, Favorite Channels, Genres Viewed, Specialty Tiers and In-Language Viewing

8.1 Daily TV Viewing in Urban Homes

8.2 Premium Channels in Urban Homes

8.3 Favorite TV Channels in Urban Homes

8.4 Frequency of Watching Specific Program Genres in Urban Homes

8.5 Usage of PPV/MOD in Urban Homes

8.6 Subscription to In-Language Programming in Urban Homes

8.7 Incidence of Watching TV Programs in Other Languages and from Other Countries in Urban Homes

8.8 Usage of SAP

Section 9. Penetration of Portable Devices and Usage of Broadband Video: Online and on Handheld Devices

9.1 Ownership of Handheld Devices in Urban Homes

9.2 Incidence of Accessing the Internet on Handheld Devices in Urban Homes

9.3 Incidence of Watching Video Online or on Handheld Devices in Urban Homes

Section 10. Technology Profile

10.1 Ownership of Electronic Devices in Urban Homes

Section 11. Language, Origin, and Demographic Profiles

11.1 Ethnic Composition in Urban Markets

11.2 Language in Urban Markets

11.3 Key Demographics of Urban Consumers

11.4 Demographic Profiles: Profiles of White/Non-Hispanics, Blacks, Hispanics, and Asians

11.5 Summary Demographic Profile

Abstract

Our well-known multicultural study: Crucial insights for programmers, marketers and advertisers on the TV, broadband and mobile video consumption of Black, Hispanic, Asian, and international/global consumers, as well as young millennials.

Annual survey that focuses on the TV, broadband, and mobile video consumption of urban, multicultural consumers, including demand for in-language and culturally relevant content.

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