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Expanding Applications of Personalized Medicine: Use of Biomarkers in Prognostic, Predictive and Pharmacogenetic Tests in a Targeted ApproachPublished by: Business Insights Published: Aug. 1, 2009 - 141 Pages Table of Contents
AbstractIntroductionAgainst a background of increasing commercial pressures the need to find new markets and exploit them has never been greater. At the same time changes in prevailing healthcare thinking with respect to the role of nutrition means that better nutritional care of patients is increasingly on the agenda of governments and healthcare professionals alike. Add to that the rise in diseases (often associated with aging populations) that can be managed effectively with better nutrition and a burgeoning market segment is being created. At present this area is not well addressed; clinical nutrition products tend to focus on enteral feeding and functional foods neither target this area presently nor are their benefits specific enough to allow them to do so. But regulatory guidelines are encouraging healthcare professionals to close the gap that exists between the recognition that improved nutrition can aid disease management and recovery and actual practice . Increasingly this means that they can be marketed to with products that help in this goal. Key findings
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