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Monetizing the Mobile Channel Will Put Jingle in Financial Institutions’ Pockets

Published by: Yankee Group

Published: May. 1, 2009 - 4 Pages


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Abstract

Financial institutions (FIs) must lay the groundwork to monetize the mobile channel in 2009. In the absence of large revenue opportunities from NFC, FIs should focus on expedited bill payments as the low-hanging fruit.

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