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Municipal Broadband Can’t Succeed If It Ignores the Power of BrandingPublished by: Yankee Group Published: May. 1, 2009 - 4 Pages Table of Contents
AbstractMunicipal broadband projects succeed when they address the issue of trust in the brand(s) providing services to the end consumers and when they integrate the broadband infrastructure in the municipal development to attract businesses and bring their citizens to the digital world.Get Full Details About This Report >> |
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